PARTNER News

Wednesday, November 24

"The TSA should change its name to Totalitarian Sexual Abuse"

I got a tweet this afternoon from a guy in line for a TSA screen...



He asked "scanner or pat down?"



I answered as I always do to an A or B question.. BOTH!



Got me thinking.. all this kvetching at the airport is just bad karma. We know TSA is over the top, and we also know that the likelyhood is that a scan or grope won't do permanent damage.



How about trying "Go ahead and look at me naked.. and can I have the grope session too?".. then thank them and ask if they want to do it again.



I'm working on the hope that other outcries will be heard, TSA is not safety, and it's a joke that we need to end.



In the mean time.. why not have some fun?

The TSA should change its name to Totalitarian Sexual Abus

Government At Work: Groping Children Is Preferable to Perceived Profiling

See more at snarkandboobs.wordpress.com
 

Old Media Idea of the Day. Let's Use Twitter as a New Source

News Flash: Twitter Already Is a News Network



A minor flurry erupted in the blogosphere today, after Twitter co-founder Biz Stone mused during a Reuters interview about creating a “Twitter News Service,” which he described as a kind of partnership with major news organizations to extract news from the millions of tweets carried by the micro-blogging network daily. A spokesman for Twitter later posted a message saying the company “no plans for a Twitter news network” and that Stone was simply thinking out loud.

Amplify’d from gigaom.com

Twitter staffer Matt Graves’ response was closer to the point, however: He said the company was not thinking about creating such a news service because “it already exists — it’s called Twitter.” In other words, Twitter is already functioning as a news network or wire service, something we have pointed out a number of times. When you can get live reports from eyewitnesses of earthquakes and other disasters within minutes of them happening, you have a news network (as Biz himself has noted in the past).

See more at gigaom.com
 

Why You Should Do EVERY Radio Interview You Can

Two great stories from small-time broadcast interviews.



Today, Internet show can bring you listeners and leads months later and links to your sites the search engines love

Amplify’d from www.sellingbooks.com

Why You Should Do EVERY Radio Interview You Can

The end result: From that one interview on that tiny station, and that one person who happened to be driving through that town, our client made $800,000. He had saved his client about $6 million, and earned his hefty commission.

Read more at www.sellingbooks.com
 

One more step towards Facebook's goal of global domination

Facebook moved one step closer to securing a trademark on the word “Face” when it’s used with online chat rooms or bulletin boards, after receiving a notice of allowance from the U.S. Patent and Trademark Office today.

Amplify’d from www.insidefacebook.com

The trademark would cover the word “face” when it pertains to:

Telecommunication services, namely, providing online chat rooms and electronic bulletin boards for transmission of messages among computer users in the field of general interest and concerning social and entertainment subject matter, none primarily featuring or relating to motoring or to cars.

Read more at www.insidefacebook.com
 

I'm staying on the ground till they sort this out

One account of getting through a TSA screening

Amplify’d from noblasters.com

“You don’t need to see his identification.”

On November 21, 2010, I was allowed to enter the U.S. through an airport security checkpoint without being x-rayed or touched by a TSA officer.  This post explains how.

Read more at noblasters.com
 

Netflix moving away from DVD rentals

Instant savings for me. Now I won't feel compelled to watch and return a DVD several times a month.



I may have to replace the walk to the mailbox with some calisthenics while I'm streaming movies.

Amplify’d from blog.netflix.com
The Official Netflix Blog
You might also wonder why we haven’t introduced a new plan that includes only DVDs by mail. The fact is that Netflix members are already watching more TV episodes and movies streamed instantly over the Internet than on DVDs, and we expect that trend to continue. Creating the best user experience that we can around watching instantly is how we’re spending the vast majority of our time and resources. Because of this, we are not creating any plans that are focused solely on DVDs by mail.
See more at blog.netflix.com
 

Change: Lessons on What's Next

the innovation behind three companies -- Foursquare, Square and Zappos.


Tuesday, November 23

I'm think @SallyHogshead is FASCINATING

I devoured Sally Hogshead's book last week and immediately had to check out her web site and blog.



She had two great interviews with other authors that I know and I just had to read and watch.. and then I noticed that most of her blog is not selling Sally..



That's why she's so fascinating

Amplify’d from www.bestsellerauthors.com

fascinate_coverSally Hogshead, wrote a book explaining how to be fascinating. FASCINATE: Your 7 Triggers to Persuasion and Captivation

I just finished reading Sally’s book and have dozens of questions for her whenever I get a chance to do an interview. She’s an expert on her topic and I imagine could produce more content, talk for hours and fascinate you with what she knows.

However, on Sally’s Blog, there are interviews with other authors that would be on interest to anyone wanting to know more about persuasion and fascination.

Sally marketing is for her readers. Provides information that readers will love and draws you in with an appeal to your emotional needs, not hears.

Read more at www.bestsellerauthors.com
 

Heat Up Your LinkedIn Profile: @KeithFerrazzi talks to @ChrisBrogan

Social media isn't much if it's not social.



Be something more than a cold boring resume.



Read @ChrisBrogan's advice and make your profile more you.

Amplify’d from www.keithferrazzi.com
keith03-bio.jpg

“Make sure you’re really in to LinkedIn, not just using it as just as a cold, stiff place to stick your profile. It’s not just a resume online. It’s a place where you’re actually angling towards your future. If you’re seeking out some different kind of opportunity and your previous experiences don’t even include a line-up to it, we then write the experiences such that they highlight the parts that do a line-up to it.

So for example, you are, I don’t know, a professional baker and you’re trying to get into the baking world and out of your old corporate job, then what you talk about is, you know, that you used to be a senior project manager of this organization and that during very difficult project meetings, you’d bring in your fresh baked whatevers – tell that story. My point is that your LinkedIn profile can speak of language that drives people to what they think they can do for work with you and how they should be viewing you, how they can couch you. The language of your LinkedIn profile is a very active, fluid thing that allows you not to gloss over bad parts of your past or anything like that but just to keep focusing people towards where you want things to go.

Read more at www.keithferrazzi.com
 

Monday, November 22

"I tried to make Twitter what I thought it should be and it didn't work. Know I'm writing as an expert"

Most of the people I talk to offline don't get Twitter, don't use it and that's just fine with me. I know a people who don't use a computer and others who hate phones.



If the person is important to me, I talk to them where they are.



I started using Twitter because people I wanted to talk to were there. For me, it's always been about connections and conversations. People are social.. Twitter is just a tool to connect to some of them.



So when a "marketer" tries to talk about Twitter as a channel, or ask if it's social.. I start off skeptical. Jeff Sweat laments that he can't force feed longer ads at us. I suppose that's the position we'd expect from a guy selling banner ads :)



But there's some hope. These guys are starting get it.. Twitter is not another channel to broadcast your ads. Once they stop trying to compare new things to old ideas, and figure out they can server their customers better by listening, tthey may find a use for Twitter.. or not.



Either is fine with me.

Amplify’d from www.huffingtonpost.com
Jeff Sweat

Jeff Sweat


Editor-in-chief, Yahoo! Advertising Blog



Posted: November 19, 2010 06:37 PM


If you're a marketer with a message, you have to hope that your followers are looking at their Tweet stream at that very second. In a place like Facebook, or even Yahoo!'s new social integration, things from people you care about have a way of sticking around.

Read more at www.huffingtonpost.com
 

Sunday, November 21

Saturday, November 20

"Can Your Help Me Become a Best Seller?

I've had many request requests from author looking at how they get some help making their book a best seller.



So I set aside some time to help those who want to get their message out, create a business around their book and become a best seller.



It's been up for a few days with a special early bird deal.. thought I should share it with my friends here before I change it to the regular price





eeb8085f86034eeb8b1a387f5ca636c5

Amplify’d from www.bestsellerauthors.com


Best Seller Roadmaps

Best Seller Roadmap For Authors

I have set aside time to work directly with a few authors. I keep the number small because I want to work with you personally, and give you my full attention.

Read more at www.bestsellerauthors.com
 

Tuesday, November 16

Watch @feliciaslattery write here book the right way

I tell authors to start a blog BEFORE they start writing a book.



Often the title, the theme, the direction of the book will change.. SO WHAT?



We are in the age of REAL TIME.. and the time to start getting into the real time is right now.



Go look at the book.. leave a comment and CONNECT with Felecia. If you are a author, you'll learn what she knows (and is learning).. if you are speaker, you need to follow Felicia.. and everyone else.. I think you'll like the book :)

Amplify’d from cinderellainterrupted.com

The reason I created this blog is to work on my next book, Cinderella Interrupted, and to get the feedback, suggestions, opinions, and thoughts of you, my dear reader. I’m writing this book for women who having reached a certain age and certain level of success in their lives yet still find themselves yearning for more, privately thinking to themselves, “I did everything right, but I still feel like there’s got to be more…”

See more at cinderellainterrupted.com
 

Saturday, November 13

Will Facebook announce email on Monday #titan

I've got mixed emotions on this.



At first, I used email to track my friends on Facebook... then I turned them off to use Facebook directly.



When I got it tuned to not get 4700 Farmville notes, I started noticing that business friends actually paid attention to message sent in Facebook.



So if I had a @Facebook.com address, would I have to reprint my business cards?

Amplify’d from www.tcmagazine.com

This coming Monday, November 15, will see Facebook holding a new press gathering, and the rumors say its focus will be Project Titan, an email service to rival the likes of Yahoo, Microsoft and Google.

The new service would enable Facebook's 500+ million users to get an @facebook.com email address, and have a more integrated social/email experience. Just bring together emails from other accounts, add Facebook friends, updates, deals, and you've got yourself the next thing to keep people on Facebook even more than before. There's great potential to such a solution so it will be interesting to see how Facebook plays its cards.

Read more at www.tcmagazine.com
 

Old Media Faux Pax of the Day:

To view this post with the advice that interstitial pages will keep you from being seen, you first have to view an interstitial page.

Amplify’d from www.fastcompany.com

Try to avoid interstitial pages, ad pop-ups, or other elements that interfere with your content. In some cases, these distracting elements may be picked up in the preview of your page, making the screenshots less attractive.

See more at www.fastcompany.com
 

Sunday, November 7

I met up with a few hundred "Internet Marketers" .. none were checked in on @Foursquare

A friend asked me to meet him at a Vegas resort where hundreds of "Internet Marketers" were holding a big event.



Some of these people are very successful entrepreneurs, some quite successful, looking to learn from those making millions



I've often wondered just how much you can learn from someone who says social media is a passing fad. (the answer "PLENTY".. They know what works and the basics of business are the same :)



So I checked in on #FourSquare.. and I was the only one!



I'm only connected to a few thousand people on @Fourquare, so I made sure I checked the venue where many thousand of people, and all of these conference attendee were located. One from a few hours before.



I seriously thought my connection was broken.. that I had found a glitch in my phone's app.



So I asked around. "Why would I want people to know where I am?" was the common response.



My contacts there included dozens of "gurus".. people who speak at public events and have thousands of followers and students of marketing. Experts at "membership communities" and "local marketing" were on stage there.



I knew that Foursqure wasn't for everyone.. and I'm of the opinion that MOST people will never checkin as part of a game.. but what concerned me was the fact that these were marketers at a seminar looking for "the next big thing"



Several discussions about concerns of someone well known getting accosted by people, or women who don't want to be stalked. I think that is perfectly normal and appropriate thinking.. each individual choice is valid.



When one guru told me they had never heard of Foursquare.. I knew I was on to something. These are the same types of comments I was hearing about Twitter and Facebook back in 2007-08. I think planning on them being wrong is a pretty safe bet :)



Checking the agenda. Not one Social Media speaker at that conference. What does that tell you?



Contrast this with @Blogworld (#BWE10) or #pubcon.. at these events, there will be hundreds of users checking in. Laptops open, blogging and posting updates.. and another trend.. These are the types of conferences that are growing.



When asked why I declined to attend that event, I said "There's 200 people here talking "Internet marketing" Tomorrow, I'll be one of 200 SPEKERS at #pubcon"

Amplify’d from www.youngentrepreneur.com

Foursquare – The Social Network You Can’t Afford to Ignore

See more at www.youngentrepreneur.com
 

Friday, November 5

The conversation about you is going on now. (via @ConversationAge)

Planning is all well and good, but not an excuse to put off listening.



Customers, bloggers and media are talking about you online today.



Here's my plan.



1) Start listening right now

2) Respond when you can help

3) Do everythng else in this article



We're in REAL TIME now. You need to plan, manage, measure and evaluate, but you have to be engaged while you are doing it.



Yes, this is harder than waiting till you are ready. No, you don't have a choice.



The conversation is going on, with or without you. Join the conversation now. It's okay if you aren't quite ready. Tell us that. Be authentic, we'll understand.



Just don't tell us you don't care (the message we get if you are not here)



Here's a "one person listened" case study.



I mentioned on @Amplify that Cox Cable wasn't listening. A customer service rep in Kansas noticed and commented that he couldn't access my account but would do what he could.



I was happy. SOMEONE CARED.



He followed through. Found a Cox rep in Vegas who fixed my problem. I was ecstatic and they got back a customer worth thousands of dollars per year.



A month later, I referenced Cox again. A local rep thanked me.



Cox lost 13 months of my business because of one bad CSR experience. I tweeted, blogged and told many people about my bad experience.



I had heard that Cox had a social media plan, but I couldn't get a response. @Cox_Will was one person who followed my universal social media plan.



I call it "Listen and Love" .. pay attention to the conversations that are already happening and respond like any decent person would to a friend.



You customers don't care about your metrics. They want to know you care about them.

Amplify’d from www.conversationagent.com
2 years

Survey: 86 Percent of All People Don't Know the Plan Comes First

Only 14.2% of businesses find their social-media strategies to be “very effective” – and only 7.3% consider them “very revenue generating.” Dare I say these 14% or so are the same who establish goals and metrics and then measure against them?

Read more at www.conversationagent.com
 

Thursday, November 4

@egoldstein Are any of today's changes worth my @amplify running at half speed?


Why @lkr Thinks Gmail Priority Sucks

Good tips for organizing you inbox.



Sure, the headline is over the top.. but that's MY kind of headline.. honest, but slanted.



I use the Priority Inbox feature when I need to clean out things that I need to unsubscribe to or set filters. I like getting the ton of mail I don't read, it's my own personal database. I also use a separate email address to subscribe to newsletters and now have a complete history from many people that comes in handy from time to time.



Laura is right we do need to avoid sitting in front of email. I'm much more efficient when my IN box is EMPTY.



What do you do to manage your email?


Turns out @Clearwire isn't the only one lying about download speeds

I'm going to skip the urge to write yet another post on my horrible experiences with #clear.. having given up when contacted by their social media guy who said he'd either fix things in a day or make sure my contract was cancelled and issued a refund.



Instead, I got turned over to collections that same day.



But no, I'm not here to repeat that I've never met anyone who tried #clearwire and had a bad experience. Or that their parent company @Sprint has spotty 4G coverage at best. Not my ax to grind today.



I just want to #amplify this graphic.



American mobile providers are so good at hype that they actually have arguments over which is fastest on a standard that is about 10% of the real standard.. saying anything to get you into a contract for service that is continually behind the rest of the world.



How do we let them get away with this?



I know better is possible.I've watch @CoxCable learn to interact with customers, offer me a "it works or you don't pay" ultra super fast service that I'm happily paying 5 times as much for. When it has a problem, I tweet and someone answers me.



My hope for the future is that we all will learn to DEMAND that a company perform. The locked in contracts are dinosaurs. I'm betting that the telcos will soon retire to tell stories of the good old days when they had their customers confused.



So who's going to take their place?


Wednesday, November 3

New from @LinkedIn: Recommend Products on Company Pages

Product or service recommendations from one’s professional peers are among the most trusted forms of product information. They play a critical role in helping professionals cut through the clutter in making time-sensitive decisions about key purchases.



Making intelligent recommendations helps define your professional persona as an influencer and helps you build credibility with potential employers, partners and colleagues. Most importantly, it offers additional value to your network of connections who may be looking for your recommendation before they make their next purchase.

Amplify’d from blog.linkedin.com

Recommend your favorite products and services on LinkedIn Company Pages

We’re really excited to be launching Company Pages with over 40 companies globally ranging from small businesses to Fortune 500 companies. These include HP, Microsoft Corporation, Samsung Electronics America, AT&T Business Solutions and Dell in the US, Philips in Europe, Volkswagen in India and more. The initial feedback from companies has been extremely positive. Here’s HP’s Chief Marketing Officer Michael Mendenhall: “LinkedIn is a pioneer in harnessing the power of social media and brands can benefit tremendously from participating in this networking of leading professionals.”

Moving forward, we’ll continue to profile great examples of Company Pages on our blog. In the meanwhile, check out your own company’s page at http://www.linkedin.com/companies/.

Read more at blog.linkedin.com
 

Mark Zuckerberg: "The iPad Isn’t Mobile"

I explain that why the iPad is NOT a "game changer" about 23 times a week.



Once in a while, I get thinking that I may be wrong... maybe Apple will live up to the hype and we'll all be talking about another category they dominate soon.



At least Zuck is on my side. :)



The iPad is a great piece of hardware. One of the MANY MANY coming that will put computer and connections everywhere.. but when the flood of other tablets, giant phones, small computers and tablets of all sizes come out, it will not be a "new category"



Get an iPad, use it for anything. No problem.. just not a "game changer"

Amplify’d from mashable.com

Mark Zuckerberg: The iPad Isn’t Mobile

The real hint to Facebook’s iPad plans, though, is that Tseng focused on the form factor and not iOS. This could mean that Facebook’s looking to build an HTML5 version of its website optimized for tablets. At the very least, Facebook seems intent on keeping a consistent experience across all tablet devices.

Read more at mashable.com
 

Do You Read the @Paperli?

Paper.li is a very cool technology, putting stories on a page from the people you follow on Twitter.



Cool looking page, but does anyone read these things?

Amplify’d from paper.li
The Cassie Lee Daily








bestsellerauthors.com - November is a great time to think about health.
It’s National Diabetes Awareness Month, and I’m reminded of a huge best seller success we had a few years back bringing awareness to the dangers of d...







WarrenWhitlock








Read more at paper.li
 

Saturday, October 30

The Future Of Facebook - Forbes.com


I love checking in with #Foursquare, but do I need a strategy?

This @Mashable post scares me.



Strategy to get badges and such?



The advice is great, but the tone makes me wonder if people are taking the way to serious.



As @Foursquare grows, it's fun to see who else is on. At @Blogworld (#BWE10) there were so many users that you could always find a bunch of friends at any party or venue.. making for some serendipitous fun.



Geo tagging and checking in will be more than a fad.. but what about these badge games?

Amplify’d from mashable.com
Strategy

In order to truly excel in a Foursquare power user category, it can be beneficial to define your strategy. Chris Radzinski decided to focus his efforts on badges.

Read more at mashable.com
 

Thursday, October 28

Old School Doesn't Think @Groupon Can Work (via @LoriRTaylor)

I don't know who this Rice guy is, or what research he did to support his claims, but I was shocked to see a post questioning the #groupon model without interviews from them, businesses using social coupons or someone with an idea of how social media is changing the world.



My limited knowledge of @Groupon is that it ROCKS. I've only talked to 4 of the businesses that I redeemed a coupon at, not much of a sample... but all four of them had more business AFTER the promotion.



The article claims that with half to 4/5's of businesses reporting profits from the promotion itself that Groupon model looks shaky.



Has anyone involved with this ever run a business?



I did ask one local business owner if he was going to use Groupon again. He said "I doubt it. The boost in word of mouth from this has made a permanent improvement in my business and I don't have the capacity"



What other promotion vehicle is doing that today?

Amplify’d from www.technologyreview.com

"If things continue the way they are, I would be very surprised if it's sustainable," says Utpal Dholakia, an associate professor of management at Rice University, who led the study. He surveyed 150 businesses that had run promotions through Groupon between summer 2009 and summer 2010. Although the majority of Groupon's business customers said they were satisfied with their promotion, Dholakia found that about a third hadn't turned a profit as a result of offering a deal, and just under half said they would not repeat the experiment. He argues that the problems experienced by these firms mean that changes need to be made if such social promotions are going to survive in the long term.

Read more at www.technologyreview.com
 

I caught @joelcomm doing something very bad

We know that old media's motive is to keep our eyeball glued to the ads.



New media may get ad revenue (like @JoelComm taught us in "The Adsense Code" but I hold that it's just one of many motives from sharing news online.



What's your ulterior motive?

Amplify’d from joelcomm.com

I NEVER watch television news. I NEVER buy a newspaper.

But I happened to be in front of a television the other day while waiting on my car at an oil change shop.

The local news was on, so I watched out of the corner of my eye while checking my email on my iPhone.

What I heard solidified my decision to tune out television news.

Read more at joelcomm.com
 

Saturday, October 23

New Flash @BrianSolis is alive

I loved the headline Brian used to talk about Twitter stats.. but thought I'd try to create my own here.. (sort of a market test.. I've already retweeted his version)



And this topic cries out for a little more discussion. Just what Amplify.com is great at. So take a look at all the stats from Edison report and Brian's take on them.. and let's have add our thoughts here.



My take.. Twitter is getting to be very well known, but clearly not as ubiquitous a Facebook or BREATHING.



What do you think? Will everyone tweet? Does Twitter work if you just log in once a week? (I know better than to suggest anyone use it as much as me :)



What would it be like all your friends were accessible by Twitter the way they are by phone?


Friday, October 22

See how real-time comments work on WordPress blog with @livefyre

We just put LiveFyre on http://ProfitableSocialMedia.com to use their real-time chat/comments while with talk to their CEO on the Social Media Radio show.



Storify will be there with another way to assemble stories from social media and of course we have @Egoldstein, CEO of Amplify.com



Great discussion.. VERY SOCIAL and new technologies to make your time on social media more profitable.



Tonight at 7pm Pacific http://budurl.com/btrw

Amplify’d from profitablesocialmedia.com

Burt HermanBurt Herman (@Burt Herman) is the CEO of Storify.com. He is an entrepreneurial journalist. 

Jordan Kretchmer

Jordan Kretchmer (@jkretch), Founder and CEO of Livefyre background is in product development and brand strategy. At 17, he started his full-time career designing web applications for brands ranging from Subaru to Match.com to Pepsi to MINI Cooper. He spent nine years in the advertising industry, and where he managed the digital development teams.

imageEric Goldstein (@eGoldstein) is the CEO and founder of Amplify.com where he says “conversation is king”. He’s been on the show a couple of times and when I talked to the other guys, I realized how these all are working on the same goal.

And please TWEET, Share and LIKE this announcement, The more we grow, the more our your grow. Let’s all tell the story of Profitable Social Media together!

Read more at profitablesocialmedia.com
 

The Steve Jobs Fairy Tale iPad Delusion

The iPad is GREAT. I love it, it's a big hit and million are selling.



Steve dreams of taking over all computing with the device.. Pundits tell us that it's a "game changer" and "new category".. not quite.



It's either a large phone, or a small laptop.. We've been trying for tablets for 20 years and the touch screen are finally good enough, the processers fast enough and let's give Apple credit.. them made a good leap forward with the iPad.



But a year from now, will they have 90% market share? Will we stop buying laptops, desktops or phones?

Amplify’d from www.wallstreetjournal.com
TABLETS04JPG

This week, Verizon Wireless said on Nov. 11 it will start selling Samsung Electronics Co.'s Galaxy Tab—a 7-inch tablet that runs on Google Inc.'s Android software. Next year, BlackBerry maker Research In Motion Ltd. plans to release its 7-inch PlayBook.

On an Apple conference call this week, Mr. Jobs said 7-inch devices were too small to create great tablet applications. "Their manufacturers will learn the painful lesson that their tablets are too small and increase the size next year, thereby abandoning both customers and developers who jumped on the seven-inch bandwagon with an orphan product," said Mr. Jobs.

TABLETS02JPG

Many analysts seem to agree. "It's a false statement to say developers are not interested in the Android platform," said Jeff Orr, an analyst for ABI Research.

Morgan Stanley estimates that about 13 million Apple tablets will be sold this year, out of 15 million total tablet sales world-wide.

For 2011, Morgan Stanley estimates that Apple's number will rise to 30 million, while non-Apple tablets will skyrocket to 20 million.

TABLETS03JPG

Mike Willsey, the director of marketing for Verizon Wireless, said the iPad and Samsung tablet are both very good. "I think the consumers will tell us why they want one or the other," he said.

Read more at www.wallstreetjournal.com
 

Like @edlovesumo says.. Share Your Story on Social Media

My co-host on SOCIAL MEDIA RADIO connected me with Storify.com's people which led to our guests on tonight's show.



We'll be talking about networking and storytelling with 3 startups in the social media space. Ed's leaving on a trip, but not before using Storify.com to put together notes from an even today.. networking all the way.



Learn how these can make for more Profitable Social Media on our next show



http://BlogTalkRadio.com/warren

Amplify’d from storify.com


Storify

Dot A

Online Media and Social Networking - a Marketing Must!






Dot A





Edward Philipp

ÜT: 33.801982,-118.013219






TeleSeminars - Free Resource Blog at TeleSeminarWebFolk.com CoFounder of TeleSeminarNation.com





12
total views






Read more at storify.com
 

Thursday, October 21

Can the Paper Control the Conversation

Washington Post editors are working on damage control and @Mashable wants us to take a poll on what the "should" do.



Guess what. Reader of the new media's "big media" want old media to be more open. The "they should" choice won the poll.



The 20th Century was unique in history. Mankind got the technology to speak to a mass audience about mass production products that could be distributed globally. Before this, people talked to people, did business with neighbors, most never traveled far and for the most part consumed what was produced locally.



Mass communications had one flaw.. it was mostly one-way. So companies with the biggest printing presses, most powerful transmitters and biggest budgets won.



To fill the papers with entertainment to keep readers looking at the ads, publishers employed writers and reporters. They gave them free reign over what they wrote because the market would read great content more than blather about the advertisers, but the goal was always to deliver those ads.



We had a couple of generations of "journalists" and some very smart people in that "profession" telling themselves, and us, that we needed them to watch out for us with "integrity"



We forgot that they were the filler material and lauded them. And why not, they were smart, they were writing about important issues and they had the audience.



Once the Internet grew to it's promise of no central control, the need for these aggregators was gone. People could talk to people, in mass or in private, whenever and wherever they desire.



I don't worry about #Mashable getting too big and trying to reign in the conversation. It's got the new media mentality. They started the conversation, and now I went a different way. Their popularity comes from adding real value in the aggregation, not control of information.



But the dinosaurs are standing in the tar pit. They are very wealthy dinosaurs, and they have huge infrastructures to keep them from sinking.. It's going to take a while for it to crumble



How long will it be till we stop caring about their editorial policies?

Amplify’d from mashable.com

The Memo

As a result, the following memo was sent to staff by Post Managing Editor Raju Narisetti, who is no longer on Twitter after offering his thoughts on more spending for health care:

This week, some Post staffers responded to outside critics via our main
Twitter account. At issue was a controversial piece we’d published online. The intent in replying was to defend the decision to publish the piece, but it was misguided both in describing our rationale for publishing the piece and as a matter of practice. It shouldn’t have been sent.

Even as we encourage everyone in the newsroom to embrace social media and relevant tools, it is absolutely vital to remember that the purpose of these Post branded accounts is to use them as a platform to promote news, bring in user generated content and increase audience engagement with Post content. No branded Post accounts should be used to answer critics and speak on behalf of the Post, just as you should follow our normal journalistic guidelines in not using your personal social media accounts to speak on behalf of the Post.

Perhaps it would be useful to think of the issue this way: when we write a story, our readers are free to respond and we provide them a venue to do so. We sometimes engage them in a private verbal conversation, but once we enter a debate personally through social media, this would be equivalent to allowing a reader to write a letter to the editor–and then publishing a rebuttal by the reporter. It’s something we don’t do. Please feel free to flag Marcus, Liz and me when you see something out there that you think deserves a response from the Post. As we routinely do, we will work with Kris Coratti and her team to respond when appropriate.

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