Google's vast resources and connections causes a lot of training videos to be created.
I'm just starting to explore. The front page gave me more good information than I can watch in a full day.
If you want to know about search, marketing, business or consumer trends.. check this out.
PARTNER News
Tuesday, May 31
Think Insights with Google Offer Free Video Training
Friday, May 27
Is My Amplify Blog a "real blog?"
Yes, it's really a post guys
I''ve been playing on the #EmpireAvenue site for a while now, and dutiful linked up several of my favorite blogging sites.
I agree that putting someone else feed, a comment feed, or a compilation is NOT a blog.. but what about Amplify (tumblr, posterous, et al)?
Since I share most on Amplify, I put in that feed.. then got reject by their automated process. Should we be penalized for using a more social way to blog?
Being “Big” On Twitter and Facebook Is Important To Google
The activity on my page shows any human that I spend time interacting with people. Makes sense that the search engines want to know that too.
While I'm there for the conversations.. cool to know I'm help you rank higher too
Read more at www.jeffbullas.comDanny Sullivan from Search Engine Land recently asked Google and Bing some questions on how they use social data from Twitter and Facebook. In particular, he wanted to know how that data influenced regular web search results. As we all know being found on the first page of Google in search results can drive a lot of traffic to your blog and website and research shows that nearly 90% of all clicks on links on Google come from being on the first page of Google.
9 Surprising New Facts About Social Media in America
Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the pulse. But we don’t. Data about how social media really works, who uses it and how, continues to surprise.
Read more at www.convinceandconvert.com
5. Super Socials Love Twitter
Partially an explanation of Twitter’s popularity and role in the culture despite it’s relatively small user base, 23% of the “super socials” use Twitter, which is almost triple the rate of Americans overall. (98% of super socials use Facebook, and 45% use MySpace)
Wednesday, May 25
Dogs Make Employees More Productive At Work
Leib Lurie never intended for his company, message delivery service One Call Now, to be pet-friendly. But his dog, Ivy, had other ideas.
Read more: http://www.inc.com/winning-workplaces/articles/201105/mans-best-co-worker.html#ixzz1NO715AiV
Friday, May 20
“Today, my backlist has value to me”
New books published have been on a steady growth curve over the last decade or so while traditional publishers and bookstores struggle to figure out what to do about it.
Smart authors have done just fine.
Savvy writers – especially those with an online following — are reveling in unexpected profits by self-publishing their defunct backlist titles as new e-books.
“In six weeks, I’ve made three times the advance I was paid initially,” says Carolyn Jewel, an author of historical and paranormal romances who has reissued the first of her backlist titles originally published by Hachette and Penguin-Putnam. I spoke with Carolyn recently about her surprise bonanza.
“I’ve also made more than I did in royalties while the book was in print. My out-of-print titles weren’t earning anyone any money — except used books stores I suppose. Today, my backlist has value to me.”
Bestselling author reissuing archive of 40 books
Read more at blogs.forbes.com“I’m more excited than I’ve ever been,” says New York Times bestselling author Bob Mayer, who wrote in a recent blog post about plunging into self-publishing and reissuing his defunct titles as e-books. The former Green Beret wrote the first of 40 military thrillers and historical novels in 1991, which he says have sold more than 4 million copies over the years. In addition to self-publishing his entire backlist, Mayer has opted to reject his longtime publisher St. Martin’s and their six-figure advances. Instead he’s publishing his new epic novel Duty, Honor, Country, a Novel of West Point and the Civil War, himself.
Don't Listen To the Lemon
This is one of those "I'll feel much better once I let off some steam"
Hulu has this in heavy rotation (my only connection to TV these days is becoming more and more like the TV I decided to stop watching years ago).
Personally, I'm a fan of lemons and lemonade. And strawberry is my favorite fruit.. so it's nice to find out that I can find it in 10 million more locations.
But what's this nonsense about lemons not getting respect?
Is it respectable that they have to put strawberries in it to sell lemonade at McDonald's
There. I feel much better. Time to go order my favorite beverage.. Water with Lemon
Read more at www.adweek.com
DDB and digital sibling Tribal DDB take it upon themselves to vindicate the lemon in a new campaign for McDonald's McCafé Strawberry Lemonade slushie. To that end, the agencies enlisted Steve Schirripa, better known as Bobby Baccalieri of The Sopranos (who is spherical himself, not unlike a giant citrus, but a bit sweeter, as sociopathic mobster types go). While we're not immune to the charms of lemons, the lady in the commercial seems perhaps too at ease with the fact that a piece of yellow fruit is rolling around and barking at her about how delicious he tastes when pureed, frozen, and sucked out of a straw. Yes, it's cute, and makes me pause to reconsider the Wendy's Frosty I just guzzled. But it's also cutesy, and a self-congratulatory homage to DDB's famous "Lemon" ad for Volkswagen—which itself wasn't too complimentary toward lemons. Maybe a more generous reading is that the allusion is self-deprecating. Either way, the spot ends up stating the obvious: Lemons, as the idiom suggests, are better made into lemonade.
Saturday, May 7
Your Choice of Words Matter
Friday, May 6
Plug-In Condo Complexes
The world will continue to feel a whole lot smaller if the Mo. Ho. Mobile Housing project gets off the ground. Engineering students from Rome, Italy, including Andrea Bonamore, Lorenzo Carrino, Riccardo Franchellucci and Lorenzo Bramonti, have come together to propose an urban plan that incorporates a system of universal modular residences. The residences will be stackable, and able to form apartment buildings in major international metropolises.
Wednesday, May 4
Russia funds search for cities smote by God
Israeli media speculate that the move may be aimed at attracting tourists to Jordan. Israel claims to have the ruins of Sodom and Gomorrah on its own territory, on the south-eastern bank of the Dead Sea.
Music Fans Inspire The Band (while they create)
Maroon 5 and and Coke team up to let fans help create a song
Can Coke Start A Trend To Make Inspiration A Form Of Co-Creation?
What if you could join your favourite band in studio to record their next single? For many, this is just a moment to dream of - but last month Coca-Cola partnered with the rock band Maroon 5 to do exactly that in a social experiment to create a new song in 24 hours. Fans could watch a live stream of the band working on a new song in the studio and contribute to the brainstorming process in real time via a Twitter screen that was broadcast live to the band. Check out the recap video below:Read more at www.rohitbhargava.com
Tuesday, May 3
Twitter Headlines to Attract Blog Readers
Why the headline is important and tips to write great headlines
The latest Twitter statistics show that Twitters growth last year was over 1,300% with the latest numbers revealed by Twitter at their Chirp conference for developers in April showing
- Total number of users at 105 million (12 months ago that number was 8 million)
Read more at www.jeffbullas.com
- Twitter received 180 million unique visitors a month to its website.
Thursday, April 28
Debunking Gas-Price Myths
Gas Myth No. 1: Rising gas prices are forcing families into bankruptcy. To see the holes in this assertion, let's look at a typical two-car household, its driving habits and its fuel costs.
Read 2 other myths at edmunds.com (interesting)
Telco and Power Company Team Up
Smart grid could fuel telco-utility company mergers
“Everything we were seeing was that broadband power line was not working,” said Burrow, who came from the telco side of the business. “We realized the electric utilities would be deploying fiber, and they probably wouldn’t deploy it just for the smart grid. If they were going to go to that expense, it would be inevitable that at some level they would compete against us.”
Read more at connectedplanetonline.comWhat appealed to the telco was not only that it could neutralize a potential competitor and gain a customer, the company also would be extending service to areas not in the telco’s existing footprint, paving the way for future growth on the telco side.
Google's Free Garage Workshop
Another cool perk at the Googleplex
MOUNTAIN VIEW, Calif. (AP) — Amid all the free food and other goodies that come with a job at Google Inc., there's one benefit a lot of employees don't even know about: a cluster of high-tech workshops that have become a tinkerer's paradise.
Workers escape from their computer screens and office chairs to weld, drill and saw on expensive machinery they won't find at Home Depot.
Besides building contraptions with a clear business purpose, Google employees use the shops for fun: They create elaborate holiday decorations, build cabinets for their homes and sometimes dream big like the engineers working on a pedal-powered airplane with a 100-foot wingspan.
Read more at www.google.comThe "Google Workshops" are the handiwork of Larry Page, who co-founded Google with Sergey Brin in a rented garage. Page authorized the workshops' opening in 2007 to try to reconnect the company with its roots.
Thursday, April 14
sizable market for 'boring' family app
Check-ins Are Dead?
Location App Life360 Adds 1 Million Users in 10 Weeks
Read more at m.readwriteweb.comToday, though, family app Life360 announced it just hit 2 million families using its service - 1 million of whom started using the service in the last 10 weeks. How did they do it? They re-imagined the check-in. While other services let users declare what venue they are at but leaving most people wondering why they would want to do so - Life360 offers a clear and simple value proposition. Check-ins on that service send simple GPS co-ordinates from a child to their parents. "I want you to check-in on that app throughout the night so I know where you are and that you're ok!"
Thursday, April 7
Body Language: A Scientific Approach
Body Language and Persuasion: A Scientific Approach
By Noah Goldstein, Ph.D.
Everywhere you look—cable news shows, men's and women's magazines, bookstores, and even bestseller lists—there are people from all walks of life, claiming to be experts in body language. Many of these individuals insist that they are one of the enlightened few to have a deep understanding of the secrets of how to influence others with nonverbal communication.
Social psychologists Bob Fennis and Marielle Stel (in press) recently conducted several experiments to test their hypothesis that certain nonverbal styles are better at facilitating certain types of influence strategies than others. The two types of nonverbal styles they examined were known as “eager” and “vigilant”. (Cesario & Higgins, 2008).Read more at www.insideinfluence.comCesario & Higgins characterize an eager nonverbal style as “approach-oriented”:
- very animated, broad opening movements
- hand movements openly projected outward
- forward-leaning body positions
- fast body movements
- a fast speech rate
In contrast, they characterize a vigilant nonverbal style as “avoidance-oriented”:
- more precise gestures
- backward-leaning positions
- slower body movements
- slower speech
Wednesday, April 6
Pre-Publication Book Marketing Tips
Rachel Thompson is the author of A Walk In The Snark, a humorous collection of essays based on her popular blog, RachelintheOC.com. She cofounded and teaches social media to writers at the Indie Book Collective. She's also the only redhead in a sea of blondes in the OC (Orange County, CA), home of Disneyland (mice, eek). When not chasing after her two kids or reminding her husband to change the toilet paper roll, she likes sarcasm, coffee, and dirty martinis. She hates walks in the rain and pina coladas, if you're keeping track.
Read more at blog.marketingtipsforauthors.com
- WRITE Yes, we are writers. Writing is what we do. So…write! Easy, right? Not so fast. Family, job, bills, social activities, marketing (more on that in a sec) – sometimes it's hard to find the time. But if you are in it to win it, so to speak, you must set a goal to write every day. Even if it's just a few hundred words – which by the way is very doable – you need to prioritize your activities so writing is at the top of the list.
If you want to make that leap from writer (unpublished) to author (published), write your book.
I worked on my current release, A Walk In The Snark, over the past six months and released it in eBook format this past January. I have two children, a husband, and I'm a WAHM (Write At Home Mom) who writes and teaches social media. I still write at least two pages of my upcoming book The Mancode: A Survivor's Tale every day in the midst of all my craziness. We all have reasons not to write.
Ask yourself this simple question: Do you want to be published or not?
Tuesday, April 5
"Is This the End of Social Media?"
When I go past the newstands at the super market, I can't help but to look the covers touting "lose 5 lbs quick" or "37 tips your man won't tell you?"
And now I can ad "it's the end of social media" to the list of articles to avoid.
LOL
Truth be told.. I had to look to see what old media pundit was explaining how Pepsi or Old Spice got it wrong.
But no way would a man keep those other tips to himself. Smart one's will NOT tell their partners how to loose 5 lbs though
Friday, April 1
US Senate Gets Free Candy
Odd factoid of the day:
One desk on the floor of the US Senate is stock with candy paid for by lobbyist.. though the Senate has a no food policy.
Senator Kirk of Illonois will provide colleagues with candy made in Illinois, including Wrigley’s Gum, Garrett’s Popcorn, Tootsie Rolls and Jelly Belly treats, at his own expense.
“Holding the Senate candy desk provides me an opportunity to promote employment among Illinois candy-makers,” said Kirk. “Chicagoland is the center of this industry, with over 3,400 jobs represented by the participating Illinois companies.”
The desk is a four decade-long tradition in the Senate and sits in the last row on the GOP side of the upper chamber.
As the desk’s occupant for more than a decade, Sen. Rick Santorum (R-Pa.) regularly stocked the desk and fed his colleagues with Hershey’s chocolates and treats from Just Born Inc., which makes Hot Tamales and Peanut Chews, until he lost his reelection bid in 2006. Since Santorum left office, there’s been a great deal of turnover in the desk’s ownership because several of its most recent occupants have died or retired, including the late Sen. Craig Thomas (R-Wyo.), who died in 2007, Sen. George Voinovich (R-Ohio), Sen. Mel Martinez (R-Fla.) and most recently, Sen. George LeMieux (R-Fla.).