Do You Want To Be on Oprah?

Imagine Oprah calling you...

Are you ready to be that famous?

Would your career, book or business benfit from that much exposure?

You know that they don't call for expert guest out of the phone book. There is a system that authors and expert entrepreneurs use to generate millions in free publicity.

You can learn how FREE at the "How to get National Publicity" teleseminar

Why you should follow Joel...

I just got a call from Joel Block about a quick little project he's working on.

When Joel calls, I always listen and learn. He's one of the most successful business growth accelerator guys I know.

http://JoelBlock.com/blog

Today he's helping a very worth little charity hit's it's goal. Take a look, give a couple of bucks, and make sure you connect with Joel

I Was Bribed To Share This.. You Can Be Too

I'm evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they're letting you snag it for free if you post about it on your blog.

It covers:

• The best blogging techniques.
• How to get traffic to your blog.
• How to turn your blog into money.

I'll let you know what I think once I've had a chance to check it out. Meanwhile, go grab yours while it's still free.

New Marketing Style: Clicks and Mortar - WSJ.com

New Marketing Style: Clicks and Mortar - WSJ.com: "Among the new features that stores are trotting out this year to help shoppers decide what to buy: testimonials from other customers.
Taking a page from the e-commerce world, companies including Cabela's and Staples are featuring endorsements from shoppers in their product displays. People who visit one of Cabela's 26 stores can see a sign for a Texsport combination fan and light. The display includes a 'five-star' consumer rating and a July 16 review from AlanK of Kansas City, Mo., who writes: 'As someone who does a lot of summertime tent camping, I can't begin to tell [you] how valuable this little combo is. I hang it over my cot every night and I have a bright reading light and a cool breeze to go with it.'"

Cookies Sell Homes - Real Estate Scent Marketing

Cookies Sell Homes - Real Estate Scent Marketing

Multipy Your Book Marketing Success With Onine Promotion SIte Multiply.com

As you begin to use social media to boost your online marketing presence for your book, I suggest that you take a look at Multiply.com

For instance, I'm using the blog editor at multiply.com to post a message for my new multiply.com blog, while posting the same entry to my Book Marketing Success blog and other marketing blogs.

That's three more mentions for me (Warren Whitlock) and my author and book publishing keywords.. plus I'm reaching millions of readers on the multiply.com service.

I'm just getting started... using tools to import a list of contact to see who is here.. then uploading videos for additional posting, along with photos, other blogs, and more.

Take a look now at http://whitlock.multiply.com and post a comment to let me know how you will use it to attract new readers for your book and online promotions.

MySpace for everyone

I'm recomending this to all my clients, students and readers.

Get more traffic from MySpace

I've even posted it on my Warren Whitlock Book Marketing Strategist MySpace Page

What We Can Learn From Harry About Marketing

The Harry Potter book out today is the 7th best seller in the series.

Not content with huge success on the last book.. they've not got 20% more orders for the intial print run.

Read about th magic of Harry Potter Book Marketing .. you are sure to find cross over ideas for your own business.

New Business Book Promotion

Great marketing results from myspace

We've been conducting tests using blogs and posts on MySpace.

Take a look at Warren Whitlock, book marketing

We Are Thinking Rich

I haven't been using this blog much.. because I spend a lot of my time these days on a Think and Grow Rich project with my parter Ted Ciuba

We are looking for people that want to be rich and Partners who want to make money with us

Ted will giving away a million dollars with a program that has been proven many times.

You can read news about the project at The New Think and Grow Rich News Blog and read articles at The New Think and Grow Rich Articles Blog

MegaSuccessDay.com is live

Check out this Free SUCCESS help site

A big company ASK campaign

Kraft Foods now is asking there customers for new ideas. InnovateWithKraft.com

This could just be them throwing in the towel. According to the Wall Street Journal, profits are down 24% in the past two years.

Or maybe they are humbled and will listen to the real experts.. the customers. If so, this is a great idea.

You can ASK your clients. Use this tool

Disney's smart approach. Marketing Answer to their problem.

The company's "Disney Magical Journey" promotion, its biggest Chinese marketing campaign of the year for consumer products, is a twist on the traditional customer-loyalty program. To enter a contest for free Disney DVDs, television sets and trips to Hong Kong Disneyland, customers peel a sticker off a Disney product, attach it to a form, fill in a few personal details and mail it in.

The catch: Only legitimate Disney products carry the specific red hologram-covered stickers, in a market rife with pirated Disney products that often are of similar quality to the real thing

A test of my blogging power

Here goes another marketing test using my blogs.

I have a site called http://bookformoms.com that is just now up for a huge email promotion this coming Tuesday... It's a great deal.. you buy a book and get $3237 in bonuse gifts.

Even if you don't buy.. there's a free recording with the author talking about the stuff in the book.

Lisa Martin knows her stuff... she's a specialist in training and coaching working moms. I had now idea there was as specialty, then I talked to Lisa! She has a system all worked out for finding one's personal balance.

Cool stuff. take a look.

Disney's goal: Link ads, free online TV

USATODAY.com - Disney's goal: Link ads, free online TV: "NEW YORK — ABC test offering four shows is another step toward ad-supported free TV on the Web.
'We're interested in coming up with emerging opportunities and keen on finding the advertising opportunity if we can,' said Mike Shaw, president, sales and marketing for the Disney-owned network.
CBS showed how popular free webcasts of shows can be when millions clicked on its offering of NCAA tournament games last month. Ad time was sold separately for the TV and Web programs."

Book Marketing Expert

Here's my new about me page:
Book Marketing Expert

How To Check Pages on Google for PageRank

Get a good PageRank from Google with this tool

URLs
Separated by newline (100 max)

another twist on the concept

it occures to me that the hirarchy of incoming leads on a web site goes beyond just the link or ther relavance of a site.

To that end, I'm expertimenting with a list of sites, many geared toward the same topics.. none linking directly back and forth.

I posted this link:

http://bamboovideo.blogspot.com/

A Personal Marekting Trial.. My House

We have a house for sale, and have had great response to direct marketing like voice mail (to screen out the casual lookers) and this form that further screens and shows the house.

Investment is $10 and way under an hour of my time.

Do you think I'll get back that much?

Large Lot House 2681 N

Maybe every house should have it's own web site.

Measuring anything to avoid counting the re$ults

The largest advertising conglomerate is out touting ECONOMETRICS, a complex way of using the weather, demographics, and other factors to measure what ad to use.

I like the idea that they are measuring.. but it seems silly compared to running an ad, counting the dollars that come in, and simply determining if it made you any money.

The "creative types" in advertising hate all this of course

WSJ.com - Econometrics Buzzes Ad World As a Way of Measuring Results: "'There is no doubt in my mind that scientific analysis, including econometrics, is one of the most important areas in the marketing-services industry,' Sir Martin says in an interview.
Econometrics uses statistical analysis to measure the relationship between different sets of events, such as the effect of educational qualifications on wage levels. To determine an advertisement's effectiveness, econometricians write an equation to measure the effect on sales of different factors, including the weather, price cuts and advertising. For the advertiser, the purpose is to help decide which ads to run."

Software helps you stop being a jerk

This is a cool trick. You'll soon be able to know if someone you are talking to is interested in what you say...

Software helps you stop being a jerk

Madan said the Jerk-O-Meter could one day be used to gauge customer interest in advertising, research, television and movies. It could also be used to soften up those annoying telemarketers, or at least improve their selling skills. Analyzing a conversation could help a salesman determine whether a consumer will purchase a given product, Madan said.

A Marketing Plan For Life

Read my new blog, and find out how I'm using Robert Michael Fried's 12 step marketiing plan from A Marketing Plan for Life

A Marketing Plan For Life

More Blog, PR, email, web site cross promotion

The more I link things together, the easier it is to promote any new idea.

Currently, I'm doing a lot of work on best seller campaigns for authors. One cleint is Robert Michael Fried. We're going to make A Marketing Plan for Life a best seller on Sept 20th.

First thing I did was read the book.. and decided I would follow his 12 step program in planning the promotion.

Follow our progress at A Marketing Plan For Life

Freedom of speech means freedome to be wrong

I have a certain amount of respect for Bob Parsons.

I don't much agree with him, but I do respect him putting his money where is mouth is and continuing his fight against corportate censors.

I guess where I differ is that I don't believe you have to use sex (or foul language, etc) to be "edgy"

Using "flatulation" in beer commericials as an excuse to have a brales woman bounce on TV doesn't make sense to me.

I'd really like to see Bob and his creative team do something funny that doesn't offend censors. His spot with the word "blackmail" is a good example of what they are capable of.

GoDaddy is a great company to watch. They do great marketing, and aren't afraid to break some rules.
Hot Points � A blog by Go Daddy founder and president Bob Parsons#trackbacks#trackbacks

Even Better results on Yahoo

A follow up to my "boost" follow up on book marketing expert promotion.

I'm in 6 of the top 10 listings now on Yahoo. Without the current press release showing at all.

Yahoo! Search Results for "Book marketing expert"

2 in the Top 10 on Google

Been working on promoting my "book marketing expert" reputation using a few of the techniques I teach others to use when establishing themselves as an expert in their field.

My "Potter Marketing" blog promotion, with a press release and cross links from other blogs (including this one) have boosted my ranking for this term on Google.

"Book marketing expert" - Google Search

When last checked, this search had my book marketing expert blog at number 9 and a reference to my press release at number 8. I'd imagine that I'll be firmly in the top 5 in a few weeks.

My new press release about Dan Kuschell's book giveaway has just been posted at book marketing expert news with even more references to the search term.

At the same time, hundreds more of the people on my list were able to find out about the free seminar on prosperity, free book and $400 in bonus gifts that I thought we were done with. And now maybe thousands more will learn about Dan Kushell in the press release.

These are proven techniques. I use them for my clients all the time, but still, it's a cool feeling to see my own rank boosted every once in a while.

How Many Ways Are There To Announce An Event?

I'm doing a teleseminar with Dan Kushell. It's already sold out, but I've been thinking.. why stop there?

I was talking to Dan about this, and verified what that he is still giving away most of the copies of his book A Champion in the Making.

Authors go to a lot of trouble to sell books.. Dan is a "best seller" and chooses to give them away. That's odd enough to write about in my blogs, and I always cross promote interesting blog entries.. so why not?

I issued a press release, and put it on my Book Marketing Expert Blog. Mentioning it here will create more incoming links, and I'll talk about it in other blogs, in a message etc. my mailing list, and who knows where else (maybe you got here from one of those places.

Naturally, I got Dan to order some extra lines for the teleseminar, which by the way, is FREE to all my readers.

Sign up for the teleseminar, and be sure to read all the sales copy from Dan. He is an expert at the "back end" of these things.. in fact, I'm hiring him to do some more for me. If you can get into is program, he'll make you more successful, but even if you don't, you're going to learn from the best at what he does.

Take a look here. It's got a free book and $400 in bonus gifts attached. (cool)

Dan reveals how he does it

Good Copywriting helps in search engine placement

Good Copywriting helps in search engine placement

WSJ.com - Putting a Value on Marketing Dollars

Here's an idea.. let's get the foxes to tell us just how many chicken's are in the coup.

WSJ.com - Putting a Value on Marketing Dollars: "Ad executives long have snickered at the old adage: Half of all advertising is wasted -- but finding out which half is impossible.
Now, with corporate spending coming under more scrutiny, getting the answer is no joke.
Interpublic Group, the advertising holding company, is forming a new unit devoted to helping advertisers figure out just what their marketing dollars do. Known as the Marketing Accountability Partnership, the unit will be run by Neil Canter, a former Accenture partner. He will report to Stephen Gatfield, Interpublic's executive vice president of global operations and innovation, and Interpublic Chairman and Chief Executive Michael Roth."

Marketing Lessons from The Magic of Harry Potter: Important lesson about these lessons

I have a new blog, dedicated to my research on the Harry Potter craze and my observations on how this can help promote your book or project. Here's a particulary appropriate post on this.

Marketing Lessons from The Magic of Harry Potter: Important lesson about these lessons

It’s true, Bridge Phrases Make Better Copy

Honestly, I didn't need to start this sentence with the word Honestly

Unless I want you to read this post.

As you'll find out, (another bridge phrase), these phrases that your English teacher told you to strip out of your writing are actually quite helpful.

Here's a list of common phrases.. think about how they can make your writing flow (unless you're working on an English assignment)

Warren's list Bridge Phrases

And we don't stop there
As if that's not enough
As it turns out
Best of all
But that's just part of the story
But wait there's more,
By now
By the way,
Even better
Fair enough?
Good news!
Here's why
Honestly,
In my experience
It's true
Meanwhile,
My experience is
Nevertheless
No doubt about it
No problem!
No wonder
Now is the time
On the other hand
Really,
Sadly,
Simply stated
These are just a few
Think about it
To make a point
Treat yourself
Truthfully,
What does this mean for you?
What's more
You see
You know,

Yahoo! 360� - My Blog

Running test on the 360 beta program at Yahoo.

Here's my blog page there.

Yahoo! 360� - My Blog

E-Mail Bounce Rates Improve but Open Rates Falter

E-Mail Bounce Rates Improve but Open Rates Falter: "Click-through rates were a mixed bag. The overall rate fell to 7.9% in the latest quarter from 8.4% a year earlier, but some industries saw rates improve. "

Steve Jobs stories on life

Here's the best thing I've every read by or about Steve Jobs. Three stories he told the graduating class at Stanform University

'You've got to find what you love,' Jobs says: " Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories."

How to Craft Cash-Creating Climactic Copy

Michel Forten just came home with a story for anyone that writes:

"Have you ever picked up a book off the shelf at a local bookstore, read the front and back covers, opened it up and, after reading a few pages, just couldn't put it down?
Do you remember, after buying the book, how you flipped each page with an almost excruciating curiosity because the story was so tantalizing, you became increasingly riveted to the book with each subsequent chapter?"

You'll want to read the rest of the story at:

The Michel Fortin Blog: How to Craft Cash-Creating Climactic Copy

Secrets of Successful use of influence. the Science of Influence with Kevin Hogan

I've just fixed this page. Now would be the perfect time for you to go to this page. You will want to take advantage of this offer.

Free class coming on 6/28

Secrets of Successful use of influence. the Science of Influence with Kevin Hogan

New class on persuasion and influence

As a reader of this blog, you are invited to be my guest at a new class I'm conducting with Kevin Hogan.

Guaranteed success through the science of influence

Free High Income Coaching Class - How to Make $100,000 or More as a Life Coach

I've got a new website up that will be of interest to anyone that is looking for a qucik and easy way to add revenue this year.

Coaching is a great way to add another dimension to your business, or can make a great full or part time money making opportunity.

How to Make $100,000 or More as a Life Coach - free class

Plugging a Friend's New Blog

Jeff Shuman has created a blog to go with his weekly newsletter.

Looks like he's heard my advice that every book, business, newsletter and website should have a blog.

Take a look at this:

Make Money Online

Jack Shafer Lives in a Round World

This slate article states that it's okay to sell a book, as long as you follow this guy's rules..

jack lives in the past.

Tom Friedman Is Flat - He can't stop plugging his best seller. By Jack Shafer: "Book cover.
Shafer's First Law of Journalistic Self-Promotion allows a reporter to do anything he desires to publicize his new book. He may beg book review editors to review it, urge op-ed editors to let him opine about his subject in their pages, pitch magazine editors on excerpting it, spam every friend with a media connection to see if they can help get him profiled or interviewed on the Today Show or Charlie Rose, call in favors from friends to throw him book parties, suck up to famous writers in hopes that they'll blurb him on the dust jacket, purchase presents for his publicist, and sell his children to a traveling carnival and spend the proceeds on copies to drive up its Amazon rating."

Marketing - The Bold Approach Method: Two Must Read Marketing Books

My friend Dave Lakhani of bold approach is a genius.

How do I know.. he's recomending the same books as me.

Read his thoughts on this blog entry, and subscribe to his newsletter.

Two Must Read Marketing Books:"Two Must Read Marketing Books

This note will be very quick. I just finished reading two great books that I thought you should know about because they'll radically impact your business and profitability."

EmailSherpa.com : email marketers & newsletter publishers

EmailSherpa.com : email marketers & newsletter publishers: "Email Marketing Brings In $15.50 per Campaign Dollar

Tell that to the next corner-office stuffed shirt who doesn't think email marketing pays off.

That $15.50 per email-marketing dollar spent is roughly 17% more than in direct-mail campaigns and 73% more than telemarketing campaigns, according to a new study from the Winterberry Group, a New York-based research and consulting group.

Winterberry also predicts that email sales will go up to $16.70 per dollar in the coming year, compared to $14.60 generated per DM dollar, and $9.71 in sales per telemarketing-campaign dollar."

Google's Scan Plan Hits More Bumps - Forbes.com

What is it about these big corporations? (yes, a University Press is a corporation) They are always fighting any type of progress.

You'd think that the library people should want the knowledge accessable in any way they can... especially with Google's safegaurds against illegal copying.

I'd much rather see Google do this than a P2P factory in the third world that doesn't care about copyrights.

Get used to it.. progress is going to happen!

Google's Scan Plan Hits More Bumps - Forbes.com: "If Google scans copyrighted books into its library database, the digital copies might be misused and laws will be broken, says Peter Givler, executive director of the Association of American University Presses. He wrote, 'Google cannot legitimately claim to advance the public interest by increasing access to published information if, in the process of doing so, it jeopardizes the just rewards of authors and the economic health of nonprofit publishers.' "

$350 Tablet for "Couch Browsing" over WiFi

From a new article at LaserPage.com

Nokia 770 $350 Couch Brower

Nokia announced a non-phone device that connects to you 802.11
wireless network.

Positioned somewhere between a iPod and a pda.. on sale this fall

It is supposed to do all these functions

Web Browser

Flash Player version 6

Email Client

Internet Radio

News Reader

Media players, Image viewer

PDF viewer

File Manager

Search

Calculator

World Clock

Notes

Sketch

Games

For more info on the Nokia 770 Internet Tablet. Look at the Nokia web site. They have pages of info on the operating system, why you should use an Internet Tablet, and why the Nokia 770 might be your tablet of choice for couch browsing

Nokia - Nokia 770

Tinu Called and Mentioned Me in Her Blog

It's always nice to hear from friends.

This time, I heard for an Internet marketing expert because I sent a postcard!

Thanks for the kind words

Free Traffic Tips - the blog: Money Mondays : Just got off the phone with Warren Whitlock: "The number one thing? Send out mailings in the post! And I do this from time to time but I'd forgotten how wonderful it feels to be on the receiving end of these contacts - particularly when the other person remembers you and how you first came to interact. "

North County Times - North San Diego and Southwest Riverside County News

North County Times - North San Diego and Southwest Riverside County News: "ATLANTA ---- Book sales are up 20 percent at Paradies Shops since the airport-based stores started giving customers a 50 percent refund on returned books, a company spokeswoman said."

Drug Marketers Try a Lie That Doesn't Work

Accourdiing to Seth Godin ("All Marketers Are Liars") we don't care about the technology.. just the story.

As we see in this example, just telling a story isn't enough.. it really can't be a lie (fraud), it has to be an authentic lie (story)

The map is NOT the territory.. but the drug companies haven't learned that they don't get to control the story.