We have a house for sale, and have had great response to direct marketing like voice mail (to screen out the casual lookers) and this form that further screens and shows the house.
Investment is $10 and way under an hour of my time.
Do you think I'll get back that much?
Large Lot House 2681 N
Maybe every house should have it's own web site.
Tuesday, August 16
Measuring anything to avoid counting the re$ults
The largest advertising conglomerate is out touting ECONOMETRICS, a complex way of using the weather, demographics, and other factors to measure what ad to use.
I like the idea that they are measuring.. but it seems silly compared to running an ad, counting the dollars that come in, and simply determining if it made you any money.
The "creative types" in advertising hate all this of course
WSJ.com - Econometrics Buzzes Ad World As a Way of Measuring Results: "'There is no doubt in my mind that scientific analysis, including econometrics, is one of the most important areas in the marketing-services industry,' Sir Martin says in an interview.
Econometrics uses statistical analysis to measure the relationship between different sets of events, such as the effect of educational qualifications on wage levels. To determine an advertisement's effectiveness, econometricians write an equation to measure the effect on sales of different factors, including the weather, price cuts and advertising. For the advertiser, the purpose is to help decide which ads to run."
I like the idea that they are measuring.. but it seems silly compared to running an ad, counting the dollars that come in, and simply determining if it made you any money.
The "creative types" in advertising hate all this of course
WSJ.com - Econometrics Buzzes Ad World As a Way of Measuring Results: "'There is no doubt in my mind that scientific analysis, including econometrics, is one of the most important areas in the marketing-services industry,' Sir Martin says in an interview.
Econometrics uses statistical analysis to measure the relationship between different sets of events, such as the effect of educational qualifications on wage levels. To determine an advertisement's effectiveness, econometricians write an equation to measure the effect on sales of different factors, including the weather, price cuts and advertising. For the advertiser, the purpose is to help decide which ads to run."
Saturday, August 13
Software helps you stop being a jerk
This is a cool trick. You'll soon be able to know if someone you are talking to is interested in what you say...
Software helps you stop being a jerk
Madan said the Jerk-O-Meter could one day be used to gauge customer interest in advertising, research, television and movies. It could also be used to soften up those annoying telemarketers, or at least improve their selling skills. Analyzing a conversation could help a salesman determine whether a consumer will purchase a given product, Madan said.
Software helps you stop being a jerk
Madan said the Jerk-O-Meter could one day be used to gauge customer interest in advertising, research, television and movies. It could also be used to soften up those annoying telemarketers, or at least improve their selling skills. Analyzing a conversation could help a salesman determine whether a consumer will purchase a given product, Madan said.
A Marketing Plan For Life
Read my new blog, and find out how I'm using Robert Michael Fried's 12 step marketiing plan from A Marketing Plan for Life
A Marketing Plan For Life
A Marketing Plan For Life
More Blog, PR, email, web site cross promotion
The more I link things together, the easier it is to promote any new idea.
Currently, I'm doing a lot of work on best seller campaigns for authors. One cleint is Robert Michael Fried. We're going to make A Marketing Plan for Life a best seller on Sept 20th.
First thing I did was read the book.. and decided I would follow his 12 step program in planning the promotion.
Follow our progress at A Marketing Plan For Life
Currently, I'm doing a lot of work on best seller campaigns for authors. One cleint is Robert Michael Fried. We're going to make A Marketing Plan for Life a best seller on Sept 20th.
First thing I did was read the book.. and decided I would follow his 12 step program in planning the promotion.
Follow our progress at A Marketing Plan For Life
Friday, August 5
Freedom of speech means freedome to be wrong
I have a certain amount of respect for Bob Parsons.
I don't much agree with him, but I do respect him putting his money where is mouth is and continuing his fight against corportate censors.
I guess where I differ is that I don't believe you have to use sex (or foul language, etc) to be "edgy"
Using "flatulation" in beer commericials as an excuse to have a brales woman bounce on TV doesn't make sense to me.
I'd really like to see Bob and his creative team do something funny that doesn't offend censors. His spot with the word "blackmail" is a good example of what they are capable of.
GoDaddy is a great company to watch. They do great marketing, and aren't afraid to break some rules.
Hot Points � A blog by Go Daddy founder and president Bob Parsons#trackbacks#trackbacks
I don't much agree with him, but I do respect him putting his money where is mouth is and continuing his fight against corportate censors.
I guess where I differ is that I don't believe you have to use sex (or foul language, etc) to be "edgy"
Using "flatulation" in beer commericials as an excuse to have a brales woman bounce on TV doesn't make sense to me.
I'd really like to see Bob and his creative team do something funny that doesn't offend censors. His spot with the word "blackmail" is a good example of what they are capable of.
GoDaddy is a great company to watch. They do great marketing, and aren't afraid to break some rules.
Hot Points � A blog by Go Daddy founder and president Bob Parsons#trackbacks#trackbacks
Sunday, July 31
Even Better results on Yahoo
A follow up to my "boost" follow up on book marketing expert promotion.
I'm in 6 of the top 10 listings now on Yahoo. Without the current press release showing at all.
Yahoo! Search Results for "Book marketing expert"
I'm in 6 of the top 10 listings now on Yahoo. Without the current press release showing at all.
Yahoo! Search Results for "Book marketing expert"
2 in the Top 10 on Google
Been working on promoting my "book marketing expert" reputation using a few of the techniques I teach others to use when establishing themselves as an expert in their field.
My "Potter Marketing" blog promotion, with a press release and cross links from other blogs (including this one) have boosted my ranking for this term on Google.
"Book marketing expert" - Google Search
When last checked, this search had my book marketing expert blog at number 9 and a reference to my press release at number 8. I'd imagine that I'll be firmly in the top 5 in a few weeks.
My new press release about Dan Kuschell's book giveaway has just been posted at book marketing expert news with even more references to the search term.
At the same time, hundreds more of the people on my list were able to find out about the free seminar on prosperity, free book and $400 in bonus gifts that I thought we were done with. And now maybe thousands more will learn about Dan Kushell in the press release.
These are proven techniques. I use them for my clients all the time, but still, it's a cool feeling to see my own rank boosted every once in a while.
My "Potter Marketing" blog promotion, with a press release and cross links from other blogs (including this one) have boosted my ranking for this term on Google.
"Book marketing expert" - Google Search
When last checked, this search had my book marketing expert blog at number 9 and a reference to my press release at number 8. I'd imagine that I'll be firmly in the top 5 in a few weeks.
My new press release about Dan Kuschell's book giveaway has just been posted at book marketing expert news with even more references to the search term.
At the same time, hundreds more of the people on my list were able to find out about the free seminar on prosperity, free book and $400 in bonus gifts that I thought we were done with. And now maybe thousands more will learn about Dan Kushell in the press release.
These are proven techniques. I use them for my clients all the time, but still, it's a cool feeling to see my own rank boosted every once in a while.
Saturday, July 30
How Many Ways Are There To Announce An Event?
I'm doing a teleseminar with Dan Kushell. It's already sold out, but I've been thinking.. why stop there?
I was talking to Dan about this, and verified what that he is still giving away most of the copies of his book A Champion in the Making.
Authors go to a lot of trouble to sell books.. Dan is a "best seller" and chooses to give them away. That's odd enough to write about in my blogs, and I always cross promote interesting blog entries.. so why not?
I issued a press release, and put it on my Book Marketing Expert Blog. Mentioning it here will create more incoming links, and I'll talk about it in other blogs, in a message etc. my mailing list, and who knows where else (maybe you got here from one of those places.
Naturally, I got Dan to order some extra lines for the teleseminar, which by the way, is FREE to all my readers.
Sign up for the teleseminar, and be sure to read all the sales copy from Dan. He is an expert at the "back end" of these things.. in fact, I'm hiring him to do some more for me. If you can get into is program, he'll make you more successful, but even if you don't, you're going to learn from the best at what he does.
Take a look here. It's got a free book and $400 in bonus gifts attached. (cool)
Dan reveals how he does it
I was talking to Dan about this, and verified what that he is still giving away most of the copies of his book A Champion in the Making.
Authors go to a lot of trouble to sell books.. Dan is a "best seller" and chooses to give them away. That's odd enough to write about in my blogs, and I always cross promote interesting blog entries.. so why not?
I issued a press release, and put it on my Book Marketing Expert Blog. Mentioning it here will create more incoming links, and I'll talk about it in other blogs, in a message etc. my mailing list, and who knows where else (maybe you got here from one of those places
Naturally, I got Dan to order some extra lines for the teleseminar, which by the way, is FREE to all my readers.
Sign up for the teleseminar, and be sure to read all the sales copy from Dan. He is an expert at the "back end" of these things.. in fact, I'm hiring him to do some more for me. If you can get into is program, he'll make you more successful, but even if you don't, you're going to learn from the best at what he does.
Take a look here. It's got a free book and $400 in bonus gifts attached. (cool)
Dan reveals how he does it
Wednesday, July 27
WSJ.com - Putting a Value on Marketing Dollars
Here's an idea.. let's get the foxes to tell us just how many chicken's are in the coup.
WSJ.com - Putting a Value on Marketing Dollars: "Ad executives long have snickered at the old adage: Half of all advertising is wasted -- but finding out which half is impossible.
Now, with corporate spending coming under more scrutiny, getting the answer is no joke.
Interpublic Group, the advertising holding company, is forming a new unit devoted to helping advertisers figure out just what their marketing dollars do. Known as the Marketing Accountability Partnership, the unit will be run by Neil Canter, a former Accenture partner. He will report to Stephen Gatfield, Interpublic's executive vice president of global operations and innovation, and Interpublic Chairman and Chief Executive Michael Roth."
WSJ.com - Putting a Value on Marketing Dollars: "Ad executives long have snickered at the old adage: Half of all advertising is wasted -- but finding out which half is impossible.
Now, with corporate spending coming under more scrutiny, getting the answer is no joke.
Interpublic Group, the advertising holding company, is forming a new unit devoted to helping advertisers figure out just what their marketing dollars do. Known as the Marketing Accountability Partnership, the unit will be run by Neil Canter, a former Accenture partner. He will report to Stephen Gatfield, Interpublic's executive vice president of global operations and innovation, and Interpublic Chairman and Chief Executive Michael Roth."
Saturday, July 16
Marketing Lessons from The Magic of Harry Potter: Important lesson about these lessons
I have a new blog, dedicated to my research on the Harry Potter craze and my observations on how this can help promote your book or project. Here's a particulary appropriate post on this.
Marketing Lessons from The Magic of Harry Potter: Important lesson about these lessons
Marketing Lessons from The Magic of Harry Potter: Important lesson about these lessons
Monday, July 11
It’s true, Bridge Phrases Make Better Copy
Honestly, I didn't need to start this sentence with the word Honestly
Unless I want you to read this post.
As you'll find out, (another bridge phrase), these phrases that your English teacher told you to strip out of your writing are actually quite helpful.
Here's a list of common phrases.. think about how they can make your writing flow (unless you're working on an English assignment)
Warren's list Bridge Phrases
And we don't stop there
As if that's not enough
As it turns out
Best of all
But that's just part of the story
But wait there's more,
By now
By the way,
Even better
Fair enough?
Good news!
Here's why
Honestly,
In my experience
It's true
Meanwhile,
My experience is
Nevertheless
No doubt about it
No problem!
No wonder
Now is the time
On the other hand
Really,
Sadly,
Simply stated
These are just a few
Think about it
To make a point
Treat yourself
Truthfully,
What does this mean for you?
What's more
You see
You know,
Unless I want you to read this post.
As you'll find out, (another bridge phrase), these phrases that your English teacher told you to strip out of your writing are actually quite helpful.
Here's a list of common phrases.. think about how they can make your writing flow (unless you're working on an English assignment)
Warren's list Bridge Phrases
And we don't stop there
As if that's not enough
As it turns out
Best of all
But that's just part of the story
But wait there's more,
By now
By the way,
Even better
Fair enough?
Good news!
Here's why
Honestly,
In my experience
It's true
Meanwhile,
My experience is
Nevertheless
No doubt about it
No problem!
No wonder
Now is the time
On the other hand
Really,
Sadly,
Simply stated
These are just a few
Think about it
To make a point
Treat yourself
Truthfully,
What does this mean for you?
What's more
You see
You know,
Thursday, June 30
E-Mail Bounce Rates Improve but Open Rates Falter
E-Mail Bounce Rates Improve but Open Rates Falter: "Click-through rates were a mixed bag. The overall rate fell to 7.9% in the latest quarter from 8.4% a year earlier, but some industries saw rates improve. "
Tuesday, June 21
Steve Jobs stories on life
Here's the best thing I've every read by or about Steve Jobs. Three stories he told the graduating class at Stanform University
'You've got to find what you love,' Jobs says: " Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories."
'You've got to find what you love,' Jobs says: " Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories."
How to Craft Cash-Creating Climactic Copy
Michel Forten just came home with a story for anyone that writes:
"Have you ever picked up a book off the shelf at a local bookstore, read the front and back covers, opened it up and, after reading a few pages, just couldn't put it down?
Do you remember, after buying the book, how you flipped each page with an almost excruciating curiosity because the story was so tantalizing, you became increasingly riveted to the book with each subsequent chapter?"
You'll want to read the rest of the story at:
The Michel Fortin Blog: How to Craft Cash-Creating Climactic Copy
"Have you ever picked up a book off the shelf at a local bookstore, read the front and back covers, opened it up and, after reading a few pages, just couldn't put it down?
Do you remember, after buying the book, how you flipped each page with an almost excruciating curiosity because the story was so tantalizing, you became increasingly riveted to the book with each subsequent chapter?"
You'll want to read the rest of the story at:
The Michel Fortin Blog: How to Craft Cash-Creating Climactic Copy
Secrets of Successful use of influence. the Science of Influence with Kevin Hogan
I've just fixed this page. Now would be the perfect time for you to go to this page. You will want to take advantage of this offer.
Free class coming on 6/28
Secrets of Successful use of influence. the Science of Influence with Kevin Hogan
Free class coming on 6/28
Secrets of Successful use of influence. the Science of Influence with Kevin Hogan
New class on persuasion and influence
As a reader of this blog, you are invited to be my guest at a new class I'm conducting with Kevin Hogan.
Guaranteed success through the science of influence
Guaranteed success through the science of influence
Free High Income Coaching Class - How to Make $100,000 or More as a Life Coach
I've got a new website up that will be of interest to anyone that is looking for a qucik and easy way to add revenue this year.
Coaching is a great way to add another dimension to your business, or can make a great full or part time money making opportunity.
How to Make $100,000 or More as a Life Coach - free class
Coaching is a great way to add another dimension to your business, or can make a great full or part time money making opportunity.
How to Make $100,000 or More as a Life Coach - free class
Sunday, June 12
Plugging a Friend's New Blog
Jeff Shuman has created a blog to go with his weekly newsletter.
Looks like he's heard my advice that every book, business, newsletter and website should have a blog.
Take a look at this:
Make Money Online
Looks like he's heard my advice that every book, business, newsletter and website should have a blog.
Take a look at this:
Make Money Online
Friday, June 10
Jack Shafer Lives in a Round World
This slate article states that it's okay to sell a book, as long as you follow this guy's rules..
jack lives in the past.
Tom Friedman Is Flat - He can't stop plugging his best seller. By Jack Shafer: "Book cover.
Shafer's First Law of Journalistic Self-Promotion allows a reporter to do anything he desires to publicize his new book. He may beg book review editors to review it, urge op-ed editors to let him opine about his subject in their pages, pitch magazine editors on excerpting it, spam every friend with a media connection to see if they can help get him profiled or interviewed on the Today Show or Charlie Rose, call in favors from friends to throw him book parties, suck up to famous writers in hopes that they'll blurb him on the dust jacket, purchase presents for his publicist, and sell his children to a traveling carnival and spend the proceeds on copies to drive up its Amazon rating."
jack lives in the past.
Tom Friedman Is Flat - He can't stop plugging his best seller. By Jack Shafer: "Book cover.
Shafer's First Law of Journalistic Self-Promotion allows a reporter to do anything he desires to publicize his new book. He may beg book review editors to review it, urge op-ed editors to let him opine about his subject in their pages, pitch magazine editors on excerpting it, spam every friend with a media connection to see if they can help get him profiled or interviewed on the Today Show or Charlie Rose, call in favors from friends to throw him book parties, suck up to famous writers in hopes that they'll blurb him on the dust jacket, purchase presents for his publicist, and sell his children to a traveling carnival and spend the proceeds on copies to drive up its Amazon rating."
Tuesday, May 31
Marketing - The Bold Approach Method: Two Must Read Marketing Books
My friend Dave Lakhani of bold approach is a genius.
How do I know.. he's recomending the same books as me.
Read his thoughts on this blog entry, and subscribe to his newsletter.
How do I know.. he's recomending the same books as me.
Read his thoughts on this blog entry, and subscribe to his newsletter.
Two Must Read Marketing Books:"Two Must Read Marketing Books
This note will be very quick. I just finished reading two great books that I thought you should know about because they'll radically impact your business and profitability."
EmailSherpa.com : email marketers & newsletter publishers
EmailSherpa.com : email marketers & newsletter publishers: "Email Marketing Brings In $15.50 per Campaign Dollar
Tell that to the next corner-office stuffed shirt who doesn't think email marketing pays off.
That $15.50 per email-marketing dollar spent is roughly 17% more than in direct-mail campaigns and 73% more than telemarketing campaigns, according to a new study from the Winterberry Group, a New York-based research and consulting group.
Winterberry also predicts that email sales will go up to $16.70 per dollar in the coming year, compared to $14.60 generated per DM dollar, and $9.71 in sales per telemarketing-campaign dollar."
Tell that to the next corner-office stuffed shirt who doesn't think email marketing pays off.
That $15.50 per email-marketing dollar spent is roughly 17% more than in direct-mail campaigns and 73% more than telemarketing campaigns, according to a new study from the Winterberry Group, a New York-based research and consulting group.
Winterberry also predicts that email sales will go up to $16.70 per dollar in the coming year, compared to $14.60 generated per DM dollar, and $9.71 in sales per telemarketing-campaign dollar."
Google's Scan Plan Hits More Bumps - Forbes.com
What is it about these big corporations? (yes, a University Press is a corporation) They are always fighting any type of progress.
You'd think that the library people should want the knowledge accessable in any way they can... especially with Google's safegaurds against illegal copying.
I'd much rather see Google do this than a P2P factory in the third world that doesn't care about copyrights.
Get used to it.. progress is going to happen!
Google's Scan Plan Hits More Bumps - Forbes.com: "If Google scans copyrighted books into its library database, the digital copies might be misused and laws will be broken, says Peter Givler, executive director of the Association of American University Presses. He wrote, 'Google cannot legitimately claim to advance the public interest by increasing access to published information if, in the process of doing so, it jeopardizes the just rewards of authors and the economic health of nonprofit publishers.' "
You'd think that the library people should want the knowledge accessable in any way they can... especially with Google's safegaurds against illegal copying.
I'd much rather see Google do this than a P2P factory in the third world that doesn't care about copyrights.
Get used to it.. progress is going to happen!
Google's Scan Plan Hits More Bumps - Forbes.com: "If Google scans copyrighted books into its library database, the digital copies might be misused and laws will be broken, says Peter Givler, executive director of the Association of American University Presses. He wrote, 'Google cannot legitimately claim to advance the public interest by increasing access to published information if, in the process of doing so, it jeopardizes the just rewards of authors and the economic health of nonprofit publishers.' "
$350 Tablet for "Couch Browsing" over WiFi
From a new article at LaserPage.com
Nokia announced a non-phone device that connects to you 802.11
wireless network.
Positioned somewhere between a iPod and a pda.. on sale this fall
It is supposed to do all these functions
Web Browser
Flash Player version 6
Email Client
Internet Radio
News Reader
Media players, Image viewer
PDF viewer
File Manager
Search
Calculator
World Clock
Notes
Sketch
Games
For more info on the Nokia 770 Internet Tablet. Look at the Nokia web site. They have pages of info on the operating system, why you should use an Internet Tablet, and why the Nokia 770 might be your tablet of choice for couch browsing
Nokia - Nokia 770
Nokia 770 $350 Couch Brower
Nokia announced a non-phone device that connects to you 802.11
wireless network.
Positioned somewhere between a iPod and a pda.. on sale this fall
It is supposed to do all these functions
For more info on the Nokia 770 Internet Tablet. Look at the Nokia web site. They have pages of info on the operating system, why you should use an Internet Tablet, and why the Nokia 770 might be your tablet of choice for couch browsing
Nokia - Nokia 770
Monday, May 30
Tinu Called and Mentioned Me in Her Blog
It's always nice to hear from friends.
This time, I heard for an Internet marketing expert because I sent a postcard!
Thanks for the kind words
Free Traffic Tips - the blog: Money Mondays : Just got off the phone with Warren Whitlock: "The number one thing? Send out mailings in the post! And I do this from time to time but I'd forgotten how wonderful it feels to be on the receiving end of these contacts - particularly when the other person remembers you and how you first came to interact. "
This time, I heard for an Internet marketing expert because I sent a postcard!
Thanks for the kind words
Free Traffic Tips - the blog: Money Mondays : Just got off the phone with Warren Whitlock: "The number one thing? Send out mailings in the post! And I do this from time to time but I'd forgotten how wonderful it feels to be on the receiving end of these contacts - particularly when the other person remembers you and how you first came to interact. "
Sunday, May 29
North County Times - North San Diego and Southwest Riverside County News
North County Times - North San Diego and Southwest Riverside County News: "ATLANTA ---- Book sales are up 20 percent at Paradies Shops since the airport-based stores started giving customers a 50 percent refund on returned books, a company spokeswoman said."
Saturday, May 28
Drug Marketers Try a Lie That Doesn't Work
Accourdiing to Seth Godin ("All Marketers Are Liars") we don't care about the technology.. just the story.
As we see in this example, just telling a story isn't enough.. it really can't be a lie (fraud), it has to be an authentic lie (story)
The map is NOT the territory.. but the drug companies haven't learned that they don't get to control the story.
Direct-To-Consumer Advertising Takes Direct Hit From FDA - Yahoo! News: "'People don't see the new technology behind the pill,' he said. 'All they see is what's on TV. If that creates a bad image, it hurts the industry.'
A bad image is exactly what many drug ads have created, says Bruce Vanden Bergh, professor of advertising at Michigan State University. In an effort to build business, too many ads raise consumer anxiety.
'Some ads create the ailments they purport to cure,' Vanden Bergh said. 'This is what advertisers do when they're heavily regulated. They can't make specific verifiable claims, so they make their messages ambiguous."
As we see in this example, just telling a story isn't enough.. it really can't be a lie (fraud), it has to be an authentic lie (story)
The map is NOT the territory.. but the drug companies haven't learned that they don't get to control the story.
Direct-To-Consumer Advertising Takes Direct Hit From FDA - Yahoo! News: "'People don't see the new technology behind the pill,' he said. 'All they see is what's on TV. If that creates a bad image, it hurts the industry.'
A bad image is exactly what many drug ads have created, says Bruce Vanden Bergh, professor of advertising at Michigan State University. In an effort to build business, too many ads raise consumer anxiety.
'Some ads create the ailments they purport to cure,' Vanden Bergh said. 'This is what advertisers do when they're heavily regulated. They can't make specific verifiable claims, so they make their messages ambiguous."
Friday, May 27
All books will be accessable on the web soon
I've talked to publishers and authors who are resisting it.. but a web based search of EVERYTHING is going to happen.
Here's the announcement from GOOGLE
Here's the announcement from GOOGLE
Yesterday, we launched the Google Print search service -- a new way for Google users to search exclusively for books. Now users can go directly to http://print.google.com/ and search the ever-expanding collection of titles in Google Print. No web or newsgroup results: just books, and nothing but the books. This means your books will be visible to users whether they run a general search on Google or a specific search on Google Print. It's one more way of helping potential buyers find your titles.
We're also integrating Google Print with Google Accounts, our new user account management system.
Here's how it works: most of your selected book pages will remain visible after search by all users, but some pages will now be fully viewable only if users sign in to their Google account. This gives your books an extra level of security, as those who want to see multiple pages must sign in to do so.
Whether they sign in or not, all users are still restricted to viewing only 20% of all available pages as provided through the Publisher program. As always, our goal is to help users search for, discover, and buy your books. Although Google Print is still a beta program, allowing users to search exclusively for books is an exciting step toward that goal.
If you have any questions about today's launch, please feel free to contact us at print-support@google.com
It's Not What You Say, It's How You Say It
The Michel Fortin Blog: It's Not What You Say, It's How You Say It: "They help to direct the reader's eyes. They also help to drive important points home. But above all, they help to replace the cues, nuances and nonverbal subtleties that occur in traditional, face-to-face sales encounters."
Apple Matters
Apple Matters: "Seth Godin: I think the worldview of the Mac user is fundamentally different than the worldview of the MS user. Apple has to hope that it survives long enough for that worldview to change, though it might take a generation. There�s no question in my mind that Apple is unable to change that worldview on their own. "
Does the Worth of Reviews Lie in How Many Books They Sell? Are They Mere Marketing Tools? Or Culture Drivers? A New Twist on 'Critical Mass'
The Book Babes: Does the Worth of Reviews Lie in How Many Books They Sell? Are They Mere Marketing Tools? Or Culture Drivers? A New Twist on 'Critical Mass': "A deflating piece of news floating into my �in� basket the other day: In a press release promoting The Making of a Bestseller: Success Stories from Authors and the Editors, Agents and Booksellers Behind Them, up popped this revelation: Reviews don�t matter�not as a sales tool, anyway. A blow to those of us engaged in the righteous crusade of book criticism. "
i-Newswire.com - Press Release And News Distribution - 400 Reasons to get it right: By Arts Editor Pamela Faye
i-Newswire.com - Press Release And News Distribution - 400 Reasons to get it right: By Arts Editor Pamela Faye: "Daniel said, �There are so many creative people who are held down by their own inabilities to promote, not only their books but themselves as well. �Book Marketing from A-Z� shows the successes, and pitfalls, of authors from around the world, and give fledgling authors choices on what may work for them in their attempt to create a path to become not on published but also celebrated authors.�"
PublishersWeekly.com - Getting Published Now Even Easier Than Getting Read
PublishersWeekly.com - Getting Published Now Even Easier Than Getting Read: "Bowker revealed its annual count of books published in the U.S.recently and it proved the maxim of the headline even more than usual. The country saw a whopping 195,000 new titles in 2004, up 14% from the previous year.
The growth in title production is being driven mainly by mid-sized and small publishers—and likely on-demand and vanity presses. According to Bowker, the number of new titles released by the largest trade houses rose 5.4%, the largest increase since 2001, but still relatively small. And the number of new publishers registering with the U.S. ISBN Agency rose about 5% as well."
The growth in title production is being driven mainly by mid-sized and small publishers—and likely on-demand and vanity presses. According to Bowker, the number of new titles released by the largest trade houses rose 5.4%, the largest increase since 2001, but still relatively small. And the number of new publishers registering with the U.S. ISBN Agency rose about 5% as well."
WSJ.com - Put Away the iPod: 'Harry Potter' Unlikely as a Download
this is the kind of backwards thinking what will make the Harry Potter series an easy target. If the author and publisher doesn't make it available, someone else will. Illegal, but predictable.
WSJ.com - Put Away the iPod: 'Harry Potter' Unlikely as a Download: "In fact, Ms. Rowling has been burned by unauthorized digital publication of her five earlier novels. 'You should NEVER trust any Harry Potter e-books offered for download from the Internet or on P2P/file-trading networks,' she wrote in January on her Web site, www.jkrowling.com. She urged readers not to fall for these 'scams.' She ended her warning with a quote from Mad Eye Moody, one of her characters: 'Constant vigilance!'"
WSJ.com - Put Away the iPod: 'Harry Potter' Unlikely as a Download: "In fact, Ms. Rowling has been burned by unauthorized digital publication of her five earlier novels. 'You should NEVER trust any Harry Potter e-books offered for download from the Internet or on P2P/file-trading networks,' she wrote in January on her Web site, www.jkrowling.com. She urged readers not to fall for these 'scams.' She ended her warning with a quote from Mad Eye Moody, one of her characters: 'Constant vigilance!'"
Thursday, May 26
Hits and Niches
Hits and niches: "Book sales flat
The move toward narrowly defined audiences is a response to an increasingly competitive market.
After strong growth in the '90s, book sales have stalled. In fact, the number of books sold dropped by nearly 44 million in 2004 from the year before.
'Dollar sales have been persistently flat, while numbers of books being published rise, meaning dollars are generally spread out over more product,' says Michael Cader, founder of PublishersMarketplace.com."
The move toward narrowly defined audiences is a response to an increasingly competitive market.
After strong growth in the '90s, book sales have stalled. In fact, the number of books sold dropped by nearly 44 million in 2004 from the year before.
'Dollar sales have been persistently flat, while numbers of books being published rise, meaning dollars are generally spread out over more product,' says Michael Cader, founder of PublishersMarketplace.com."
NPR Audio : Web 'VidLits' Used to Promote New Books
NPR : Web 'VidLits' Used to Promote New Books: "There's a new marketing tool for book publishers: Trailers on the Web that promote their books. They're called 'VidLits.' One example: Yiddish with Dick and Jane."
Word-of-Mouth Communication Study
Word-of-Mouth Communication Study: "Gabriel Weimann's The Influentials: People Who Influence People -- needed to be returned. As I was on my way to the library I noticed a post-it note next to a sentence I had marked off. The sentence was written by Elihu Katz, a pioneer in researching the concepts of personal influence and opinion leaders. The quotation was:
'Find an opinion leader and you find a conversation.'"
'Find an opinion leader and you find a conversation.'"
'Marketing Fusion' Fuels Growing Businesses
'Marketing Fusion' Fuels Growing Businesses: "'Marketing Fusion' is not a 'how to' textbook. Instead, the book highlights seven strategic elements that, when correctly fused, can ignite growth in any business.
The seven closely linked elements include learning to develop an overall strategic marketing program; creating a magical consumer experience; how to be brand driven; generating a kaleidoscope of public relations opportunities; 'wowing' your clients at every turn; readying your team to serve as brand ambassadors; and balancing the right elements for blastoff.
Neighbors, an alumnus of the Las Vegas Chamber of Commerce Leadership program, is a past president of the Las Vegas chapter of the American Marketing Association and has been active in the Public Relations Society of America, Legal Marketing Association, Leaders Network and Strategic Coach program."
The seven closely linked elements include learning to develop an overall strategic marketing program; creating a magical consumer experience; how to be brand driven; generating a kaleidoscope of public relations opportunities; 'wowing' your clients at every turn; readying your team to serve as brand ambassadors; and balancing the right elements for blastoff.
Neighbors, an alumnus of the Las Vegas Chamber of Commerce Leadership program, is a past president of the Las Vegas chapter of the American Marketing Association and has been active in the Public Relations Society of America, Legal Marketing Association, Leaders Network and Strategic Coach program."
Friday, May 20
WSJ.com - Google Introduces Web Service For Users to Customize Pages
WSJ.com - Google Introduces Web Service For Users to Customize Pages: "Google Inc. is introducing a way for consumers to create personal Web pages with customized news, stock prices, weather, and other information, marking a further foray outside the pure search business and competing even more directly with Yahoo Inc. and other Web portal sites.
The new service, to be released in a test version (at labs.google.com), allows individuals to view information from different Google services -- such as weather forecasts or messages in their Gmail email inbox -- on a single Web page."
The new service, to be released in a test version (at labs.google.com), allows individuals to view information from different Google services -- such as weather forecasts or messages in their Gmail email inbox -- on a single Web page."
Sunday, May 15
Barnako.com: Report Says Blog Boom Has Stalled
Big companies still don't get it..
Barnako.com: Report says blog boom has stalled: "A research report on the business of blogging cautioned companies Friday to be wary of investing resources and time in producing Web logs. EMarketer Inc. said just 4% of major U.S. corporations have blogs available to the public for purposes such as corporate marketing, communications or advertising. 'Thus far, the financial and economic impact of blogging is minimal,' said Ezra Palmer, the research firm's editorial director."
Barnako.com: Report says blog boom has stalled: "A research report on the business of blogging cautioned companies Friday to be wary of investing resources and time in producing Web logs. EMarketer Inc. said just 4% of major U.S. corporations have blogs available to the public for purposes such as corporate marketing, communications or advertising. 'Thus far, the financial and economic impact of blogging is minimal,' said Ezra Palmer, the research firm's editorial director."
Saturday, May 14
Wednesday, May 11
Monday, May 9
7 Truths of Niche Marketing you Haven't Heard
Kevin thinks he has a contrarian view.. but all the smart people I know agree. Don't find a market for a product.. find a product for your market.
Niche Marketing
Niche Marketing
Online Ad Boost SEARCH Response
DMNews.com News Article: "A Yahoo Inc. study released today analyzing financial adviser client HarrisDirect's campaign claims that online display advertising increased the number of relevant searches by more than 61 percent.
Clicks on sponsored search advertising links leading directly to HarrisDirect's site at theharris.com also jumped 249 percent after a user was exposed to a display ad campaign, Yahoo said.
The study found that consumers exposed to the display ad campaign clicked on 139 percent more links to the HarrisDirect site via both sponsored and algorithmic links."
Clicks on sponsored search advertising links leading directly to HarrisDirect's site at theharris.com also jumped 249 percent after a user was exposed to a display ad campaign, Yahoo said.
The study found that consumers exposed to the display ad campaign clicked on 139 percent more links to the HarrisDirect site via both sponsored and algorithmic links."
Corporate Sites Seem to Skimp on the Facts
Number one mistake? No media contact information on the media page.
Compressed Data: Corporate Sites Seem to Skimp on the Facts: "On average, the 20 journalists who participated in the study said they succeeded in finding a public relations phone number only 55 percent of the time, company financial data 60 percent of the time, and information about management 66 percent of the time.
'The study found that nearly every company we looked at had made a lot of mistakes in their rush toward more glamorous things on the Internet,' Mr. Nielsen said. "
Compressed Data: Corporate Sites Seem to Skimp on the Facts: "On average, the 20 journalists who participated in the study said they succeeded in finding a public relations phone number only 55 percent of the time, company financial data 60 percent of the time, and information about management 66 percent of the time.
'The study found that nearly every company we looked at had made a lot of mistakes in their rush toward more glamorous things on the Internet,' Mr. Nielsen said. "
Identifying the Business Value of What We Do
Identifying the Business Value of What We Do: "A Simple Trick: Take It Away
How do we tell what the contribution of registration is to our business? One simple trick is to play with the idea of taking it away.
If we removed the registration process entirely from the site, what would the effects be? Well, because almost everyone who uses it is frustrated, we’d be eliminating their frustration right off. And it probably wouldn’t cost too much to just pull it off the site.
However, what would we lose? Would the absence of new names hurt our marketing efforts? Would it make customer service more difficult? Could we quantify what the long-term effects of the lost functionality would be?
Often the simple exercise of pretending to remove the functionality and looking for the downstream effects can help us understand how important a feature is to our business. With a little research on the feature’s impact, we can start to quantify the true value of the functionality. This trick doesn’t always work, but when it does, it can be extremely insightful."
How do we tell what the contribution of registration is to our business? One simple trick is to play with the idea of taking it away.
If we removed the registration process entirely from the site, what would the effects be? Well, because almost everyone who uses it is frustrated, we’d be eliminating their frustration right off. And it probably wouldn’t cost too much to just pull it off the site.
However, what would we lose? Would the absence of new names hurt our marketing efforts? Would it make customer service more difficult? Could we quantify what the long-term effects of the lost functionality would be?
Often the simple exercise of pretending to remove the functionality and looking for the downstream effects can help us understand how important a feature is to our business. With a little research on the feature’s impact, we can start to quantify the true value of the functionality. This trick doesn’t always work, but when it does, it can be extremely insightful."
Saturday, May 7
The name (title) matters
The Globe and Mail: MUSCLE MARKETING: "the average supermarket carries about 45,000 separate products, up from 12,000 to 15,000 only a decade ago. And a recent study by Boston communications company Schneider and Associates found that consumers are increasingly unable to recall any of the new items by name. No wonder Adidas's cologne is called Adrenaline; today's products have to get in the game -- or at least yell from the sidelines -- for us to take any notice.
'The reason all these names are jumping out at you is that they're verbs,' explains Sutherland, who is based in Toronto. 'Eighty per cent of the words in the English language are nouns, so when we see verbs, we tend to notice them.'
His co-author, the New Jersey-based Rivkin, describes such action words as essential in marketing. 'The motivation in general is to inject a sense of urgency,' he says. 'A product with an imperative conveys this idea to the consumer that something is happening that they don't want to miss out on.'
The current crown prince of naming is David Placek, president of the California-based Lexicon Branding, which gave good name to, among others, Dasani, Swiffer and BlackBerry. 'A good name gets your attention,' it says on the company's website. 'A great name changes your thinking. Like a well-written poem, a great brand name has a purpose; it provokes, inspires, uplifts.'"
'The reason all these names are jumping out at you is that they're verbs,' explains Sutherland, who is based in Toronto. 'Eighty per cent of the words in the English language are nouns, so when we see verbs, we tend to notice them.'
His co-author, the New Jersey-based Rivkin, describes such action words as essential in marketing. 'The motivation in general is to inject a sense of urgency,' he says. 'A product with an imperative conveys this idea to the consumer that something is happening that they don't want to miss out on.'
The current crown prince of naming is David Placek, president of the California-based Lexicon Branding, which gave good name to, among others, Dasani, Swiffer and BlackBerry. 'A good name gets your attention,' it says on the company's website. 'A great name changes your thinking. Like a well-written poem, a great brand name has a purpose; it provokes, inspires, uplifts.'"
Getting a Buzz On: How Publishers Are Turning Online to Market Books
Getting a Buzz On: How Publishers Are Turning Online to Market Books: "
Getting a Buzz On: How Publishers Are Turning Online to Market Books
May 06, 2005
By Rachel Deahl
�Buzz� is close to supplanting �love� as an overused, devalued�but very effective�term. In the book world, it�s credited with being the reason some titles become bestsellers while others, well, don�t. It was buzz that pushed Curtis Sittenfeld�s late-blooming Prep, which sold slowly when if first hit shelves but picked up steam (i.e., buzz) from good reviews, to move 94,000 copies to date, according to Nielsen BookScan. It�s buzz that has made The Kite Runner, Khaled Hosseini�s fictional account of an Afghan coming of age in the 1970s, into a publishing fairy tale: Released in April 2004, the literary novel sold an astonishing 500,000 copies last year�and then went on to truly stratospheric success this year, having remained in the Top 15 of The Book Standard�s Fiction Bestsellers Chart since Jan. 16. These kinds of success stories have driven publishers like William Morrow, which recently launched a successful marketing campaign to promote one of its latest titles, Freakonomics, to focus on generating buzz for a book above all else. And to do it online"
Getting a Buzz On: How Publishers Are Turning Online to Market Books
May 06, 2005
By Rachel Deahl
�Buzz� is close to supplanting �love� as an overused, devalued�but very effective�term. In the book world, it�s credited with being the reason some titles become bestsellers while others, well, don�t. It was buzz that pushed Curtis Sittenfeld�s late-blooming Prep, which sold slowly when if first hit shelves but picked up steam (i.e., buzz) from good reviews, to move 94,000 copies to date, according to Nielsen BookScan. It�s buzz that has made The Kite Runner, Khaled Hosseini�s fictional account of an Afghan coming of age in the 1970s, into a publishing fairy tale: Released in April 2004, the literary novel sold an astonishing 500,000 copies last year�and then went on to truly stratospheric success this year, having remained in the Top 15 of The Book Standard�s Fiction Bestsellers Chart since Jan. 16. These kinds of success stories have driven publishers like William Morrow, which recently launched a successful marketing campaign to promote one of its latest titles, Freakonomics, to focus on generating buzz for a book above all else. And to do it online"
Wired News: Judging a Book by Its Contents
Wired News: Judging a Book by Its Contents: "Benjamin Vershbow, a researcher at the Institute for the Future of the Book, sees Amazon's SIPs as an automated version of tagging, a concept that fuels sites like del.icio.us, a bookmark-sharing site, and photo-sharing site Flickr. Both rely heavily on users attaching descriptive names to websites or photos so others can discover them."
Wednesday, May 4
Perfecting Your Expert Pitch for the Media
PR Fuel: Perfecting Your Expert Pitch: "The most important facet of positioning yourself as an expert is proving it. In my email blasts to reporters, I always include a direct quote which serves to show off what journalists can expect me to say, and I also include a brief analysis of the news or subject. A simple email saying you're an expert and giving your background will not suffice; you need to prove in writing that you know the subject. As evidence of this point, all three quotes I received for the Comcast story last week came directly from my email. I spoke to only one journalist on the phone, and he simply wanted to confirm the information I sent. You can't beat a cut & paste quote."
Tuesday, May 3
Stop Setting Goals! (Free Book)
Just got an email from Michel Fortin. He's giving away a 78 page book he wrote 9 years ago.
"This is not your average marketing book.
It's really a little "out there" for some people. A little metaphysical. A little spiritual. A little motivational. A little "higher consciousness" related.
This might not be appealing to some of you. But for others, this book about how to stop setting "goals" and start setting "guides" instead (i.e., your priorities) might be the most powerful, life-changing book you have ever read. "
The Michel Fortin Blog: Stop Setting Goals! (Free Book)
"This is not your average marketing book.
It's really a little "out there" for some people. A little metaphysical. A little spiritual. A little motivational. A little "higher consciousness" related.
This might not be appealing to some of you. But for others, this book about how to stop setting "goals" and start setting "guides" instead (i.e., your priorities) might be the most powerful, life-changing book you have ever read. "
The Michel Fortin Blog: Stop Setting Goals! (Free Book)
How am I doing in the search engines?
I was just reminded of a site that give you your rankings in several search engines all at once.
It's not a full blown SEO tool, but it's free, and much more fun than visiting a dozen sites
Free Web Submission: Free Search Engine Submission and Site Promotion
It's not a full blown SEO tool, but it's free, and much more fun than visiting a dozen sites
Free Web Submission: Free Search Engine Submission and Site Promotion
Monday, May 2
Sunday, May 1
You Could Get 10 Million Free Ads From Yahoo
A promotion with Richard Branson, advertising the advertising available for local businesses is going to give someone 10 million free ad impresssions.
Yahoo! Search Marketing: Think Big
Yahoo! Search Marketing: Think Big
My Blog on Blog Marketing
Regular readers of this blog will know that one of the major benefits of blogs is a chance to promote other content, and have it ranked in the search engines.
This entry is an announcement of one of my newer blogs. A blog about blog marketing (note how often I blog the word blog).
I'll write more on blogs and blog marketing later... in the mean time, you can read my new blog at the blog link below:
my blog on blog marketing
This entry is an announcement of one of my newer blogs. A blog about blog marketing (note how often I blog the word blog).
I'll write more on blogs and blog marketing later... in the mean time, you can read my new blog at the blog link below:
my blog on blog marketing
Tuesday, April 26
Why News Releases Fail: How to write great news releases
"My plight as a publicist is that I spend a lot of time educating my clients trying to get them to understand the psychology of dealing with the media. The rubber meets the road in the news release because this single sheet of people is the key nexus for all communications with the media. It has to be free of negative issues or factors that will reduce or eliminate media interest and response."
Why News Releases Fail
Why News Releases Fail
Pollhost.com - Get a free poll for your website.
I created this poll to see if my readers here like polls, and to play with the software. (well, mostly the latter).
Pollhost.com - Get a free poll for your website.
Pollhost.com - Get a free poll for your website.
Book Printing Forum: 13-digit ISBN Number Creates Printing Opportunities
The artilce here is written from the perspecitve of a book printer.. they get a lot more work from this.
Book Printing Forum: 13-digit ISBN Number Creates Printing Opportunities
Book Printing Forum: 13-digit ISBN Number Creates Printing Opportunities
Monday, March 21
destinationCRM.com: Internet Spending Reaches an All-Time High
destinationCRM.com: Internet Spending Reaches an All-Time High: "Consumers are increasingly attracted to online shopping, with online spending increasing 14 percent in 2004, according to a study conducted by the Online Publishers Association (OPA) and comScore Networks. Entitled 'Paid Online Content U.S. Market Spending Report,' the study reveals that U.S. consumers paid an all-time annual high of $1.8 billion in 2004. "
Tuesday, February 22
Micro Persuasion: Yahoo May Have RSS Feed Search in the Works
Micro Persuasion: Yahoo May Have RSS Feed Search in the Works: "Yahoo may be planning an enhanced news search site that also incorporates RSS feeds, a la Feedster, Technorati, Topix.net and PubSub."
Micro Persuasion Blog on Yahoo's RSS crawler
Micro Persuasion Blog on Yahoo's RSS crawler
Monday, February 21
My Yahoo! - RSS Syndication -- Frequently Asked Questions
Here's what Yahoo says you should do if you want to get your blog or RSS fee noticed by thiem
My Yahoo! - RSS Syndication -- Frequently Asked Questions
My Yahoo! - RSS Syndication -- Frequently Asked Questions
stopped by a glitch
I did it.. I created a web site, blog, a few entries and PING in under 10 minutes.
Nice post here too.. until I went to hit PUBLISH and deleted it all.
Guess I'll have to try again.
Let's see if it's crawled by tommorow
http://www.1xk.net
and the blog at http://1xknet.blogspot.com
Nice post here too.. until I went to hit PUBLISH and deleted it all.
Guess I'll have to try again.
Let's see if it's crawled by tommorow
http://www.1xk.net
and the blog at http://1xknet.blogspot.com
Index of /
Index of /
this is blank right now.. with no listings in SEARCH
The test will be if I can get it listed quick, with only 10 minutes work here.
it's 3 minutes to 10pm.. back in a flash
this is blank right now.. with no listings in SEARCH
The test will be if I can get it listed quick, with only 10 minutes work here.
it's 3 minutes to 10pm.. back in a flash
Monday, February 14
Pew Internet & American Life Project: Content Creation Online -- Report
Pew Internet & American Life Project: Content Creation Online -- Report: "n a national phone survey between March 12 and May 20, 2003, the Pew Internet & American Life Project found that more than 53 million American adults or 44% of adult Internet users have used the Internet to publish their thoughts, respond to others, post pictures, share files and otherwise contribute to the explosion of content available online. 21% of Internet users say they have posted photographs to Web sites. 13% of Internet users maintain their own Web sites. Around 7% have Web cams running on their computers that allow other Internet users to see live pictures of them and their surroundings."
Saturday, February 12
Navigation blindness
GUUUI - Navigation blindness: "It is quite fascinating how people can focus at a task at hand and totally exclude everything else in their surroundings. A study carried out by Daniel Simons at Harvard University illustrates this phenomenon very well. A number of volunteers watched a 30-second video starring three basketball players wearing black T-shirts and three wearing white ones. The viewers were told to count the number of passes made by one of the teams. Halfway through the film, a man dressed as a gorilla jumped into the middle of the picture, beat his chest at the camera, and walked away. Afterwards the viewers where asked whether they had seen anything unusual. Astonishingly, only a very few put their hand up. The rest had been so fixated on counting the passes that they completely missed the hairy interloper."
I like this rule:
Jared Spool has formulated what he calls the Move-Forward-Until-Found Rule:
"...a web page can do only one of two things: either it contains the content the user wants or it contains the links to get them to the content they want. If a page doesn't follow this rule, then the users stop clicking..." (from the article The Right Trigger Words)
I like this rule:
Jared Spool has formulated what he calls the Move-Forward-Until-Found Rule:
"...a web page can do only one of two things: either it contains the content the user wants or it contains the links to get them to the content they want. If a page doesn't follow this rule, then the users stop clicking..." (from the article The Right Trigger Words)
Wednesday, February 9
Computer queen Carly crashes
Computer queen Carly crashes - Business - www.smh.com.au: "50, HP's first outside leader, took over in 1999 with a mandate to revitalize Silicon Valley's original start-up, founded in 1938. HP had become known for an insular and balkanized corporate culture celebrated internally as 'The HP Way.'
But the record under Fiorina remained spotty, with HP dashing investor hopes in three of the last nine quarters as it lost market share to rivals Dell and IBM."
But the record under Fiorina remained spotty, with HP dashing investor hopes in three of the last nine quarters as it lost market share to rivals Dell and IBM."
NewGroup in my blog!
The one thing I had against blogs was the extra steps to read them. Most everything comes to email, and I surf way too much as it is.
But now I've found
Bloglines
But now I've found
Bloglines
Tuesday, February 8
Marketing Results Coach - Powered By Bloglines
Check out my latest blog.. and blogging experiements at:
Marketing Results Coach - Powered By Bloglines
Marketing Results Coach - Powered By Bloglines
RSS2HTML Another way to view a bolg
RSS2HTML
I created this feed at rss2html.com to show the http://www.laserpage.com feed
LaserPage - Printer Support Blog
I created this feed at rss2html.com to show the http://www.laserpage.com feed
LaserPage - Printer Support Blog
Monday, February 7
Thursday, February 3
Sunday, January 30
Friday, January 28
Anoother link
After giving these guys a great testimonial (I mean it.. I really do use their products), I was hoping they'd use my comments on one of their PR6 ranking pages.
Instead, it's on a new page. But hey.. it's a good approach. Say nice things about people, and include a link.
Software602 - 602 PRINT PACK 4.1 - printer expert Testimonials
Instead, it's on a new page. But hey.. it's a good approach. Say nice things about people, and include a link.
Software602 - 602 PRINT PACK 4.1 - printer expert Testimonials
Monday, January 24
Easiest way to get and RSS feed onto a web site.
RSSinclude v0.1 - Integrate RSS feeds into your website
Used this to include the LaserPage printer support bloginto the PR6 home page at LaserPage printer support
Used this to include the LaserPage printer support bloginto the PR6 home page at LaserPage printer support
Saturday, January 22
the power of a personal brand
I just saw an article.. written by Lillian Vernon (yes, the one with the company of the same name). She explains blogs, and how a business can use one.
Went to her site, lots of stuff on the history of the company, about Lillian, even her favorite recipoes.. but NO BLOG!
newsobserver.com | Technology
Went to her site, lots of stuff on the history of the company, about Lillian, even her favorite recipoes.. but NO BLOG!
newsobserver.com | Technology
Friday, January 21
See what PING can bring
If you've been following my blogs lately, you know that I've just gone crazy about improving my blog rankings.
I've had blogs for years, but never bothered doing much with any of them. But last month, I tried a lining strategy and after five minutes work improved the rank of My DailyWarren.com Marketing blogfrom nothing to huge.
A couple of software changes, a button on my Google toolbar (always there, I just didn't use it) and five new blogs, I'm a blogging maniac!
Since their inception, blogs have been a great way to put out quick updates that search engines love. Now I'm studying PING sites.. public pages where you can get your PING sent to larger numbers of blog watching sites.
I'm already being crawled by the major search engines frequently. Does that mean that PING isn't needed?
And what about all these seperate places that accept the PING? Isn't that a lot like the search engine world.. where there are a zillion sites, but only a few that matter?
Here's on multi submit PING site I like so far
I've had blogs for years, but never bothered doing much with any of them. But last month, I tried a lining strategy and after five minutes work improved the rank of My DailyWarren.com Marketing blogfrom nothing to huge.
A couple of software changes, a button on my Google toolbar (always there, I just didn't use it) and five new blogs, I'm a blogging maniac!
Since their inception, blogs have been a great way to put out quick updates that search engines love. Now I'm studying PING sites.. public pages where you can get your PING sent to larger numbers of blog watching sites.
I'm already being crawled by the major search engines frequently. Does that mean that PING isn't needed?
And what about all these seperate places that accept the PING? Isn't that a lot like the search engine world.. where there are a zillion sites, but only a few that matter?
Here's on multi submit PING site I like so far
WSJ.com - When Bloggers Make News
WSJ.com - When Bloggers Make News: "The audience for such alternative media is growing rapidly. The number of Americans reading blogs jumped 58% in 2004 to an estimated 32 million people, according to a Pew Internet and American Life Project"
Compare and Contrast: SEM and SEO
Compare and Contrast: SEM and SEO: "Organic search is simultaneously centered around both the spider and the visitor, with a preference given to the spider (a non-search-friendly site means no visitors). Paid search is all about maximizing efficiency by applying direct marketing principles. Each variable is considered and tested."
Thursday, January 20
132 million shopped online in December
Holiday Festivity Drove Web Activity in December, According to comScore Media Metrix Top 50 Online Property Rankings: "'More than 132 million consumers -- an extraordinary four out of every five online consumers in the country -- visited retail sites and resources in December,' said Peter Daboll, president and CEO of comScore Media Metrix. 'Whether shopping online, sending e-cards or tracking packages, vast numbers of Americans turned to the Web to help make the holidays a lot more fun and a little less hectic.'"
Retail Web Sites Drive Brand Loyalty: Study
Retail Web Sites Drive Brand Loyalty: Study: "A surprisingly large proportion of multi-channel shoppers -- 86 percent of those surveyed in the study -- prefer to make purchases offline"
Fast Parallel PageRank: A Linear System Approach
I found the part of Yahoo where researchers talk about the future of the service.
Yahoo plans to tailor search results, definining your preferences and allowing a "seach MY web" type function.
Here's one article
PageRank on Yahoo
Yahoo plans to tailor search results, definining your preferences and allowing a "seach MY web" type function.
Here's one article
PageRank on Yahoo
Wednesday, January 19
Father of Direct Marketing doesn't like the word "direct"
Quote from Lester Wunderman..
"'Marketing is all about matching and connecting'."
and
"The word 'direct' had a lot of meaning to marketers in the 70s and 80s but is almost meaningless now.
"We have to move on to think of ourselves in a broader marketing context and to figure out the right descriptor. but it certainly isn't 'direct'."
Don't call it Direct Marketing:
"'Marketing is all about matching and connecting'."
and
"The word 'direct' had a lot of meaning to marketers in the 70s and 80s but is almost meaningless now.
"We have to move on to think of ourselves in a broader marketing context and to figure out the right descriptor. but it certainly isn't 'direct'."
Don't call it Direct Marketing:
Google takes steps to make blog comment unattractive for SEO
Google posted a comment about preventing blog spam with the "rel=nolllow" tag.
Posting a comment on a blog will no longer count as an incoming link... and they hope to spread the use of this tag to other software to kill guest book type entries.
Google Blog
Posting a comment on a blog will no longer count as an incoming link... and they hope to spread the use of this tag to other software to kill guest book type entries.
Google Blog
Tuesday, January 18
PRESS RELEASE: AMAZON Bestseller List Beats New York Times and USA Today to the Punch
PRESS RELEASE: AMAZON Bestseller List Beats New York Times and USA Today to the Punch
Funny, the name of the book is "no greater deception".. read the press release and learn how PR can be a "deception" too.
Funny, the name of the book is "no greater deception".. read the press release and learn how PR can be a "deception" too.
A Google page showing how they have MarketingResultsCoach.com listed
Sadly, no listing for this BLOG quite yet.
What one question do you have about becoming a best selling author ...Submit a question and receive my report Five Tips That Will Sell Your Book. "Whatone question would you like answered about becoming a best selling author ?". ... marketingresultscoach.com/ask.htm - 6k - Cached - Similar pages
New Page 0Screen Shot from my browser on Jan 15th, 2004 at 11:19pm (it's been there all day). marketingresultscoach.com/proof.htm - 1k - Supplemental Result - Cached - Similar pages
marketingresultscoach.com/askSimilar pages
Become a best selling author. Bestseller Campaign. Promoting your ...For Book Authors and Publishers. "How To Put Your Book On A Nationwide BestsellerList." by Warren Whitlock, Marketing Results Coach. ... marketingresultscoach.com/best.htm - 37k - Cached - Similar pages
For Mark Hendrick'sFor Mark Hendrick's 12 Days of Christmas Readers Christmas Gifts. Congratulations!Since you've made it to this page, I know you're expecting something special. ... www.marketingresultscoach.com/ChrismasBonus.htm - 17k - Supplemental Result - Cached - Similar pages
Authors Wanted"You will be a best selling author this year". "Sign Up Now To Become ABest Selling Author, Learn The Secrets of Successful Self ... marketingresultscoach.com/authors - 11k - Cached - Similar pages
Question and Answers about our bestseller campaingsFrequently Asked Questions About Becoming a Best Selling Author. In mywork with hundreds of authors and publishers, I've learned ... marketingresultscoach.com/bestquestions.htm - 14k - Cached - Similar pages
Screenshot showing Dr Richard at #1 on AmazonScreenshot form 12/12/04 9:04 AM. marketingresultscoach.com/dr-richard-hits-number1.htm - 1k - Cached - Similar pages
"I used one new idea to double sales in my own company in only a ...Just One Idea Can Transform Your Business. "I used one new idea to double salesin my own company in only a few months... Let me do the same for you". ... marketingresultscoach.com/ - 8k - Cached - Similar pages
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More milagage from a post
Let's invent another posting technique.
If you want to help the PR of this blog.. copy the RECENT POST lists... using the VIEW SOURCE option first so you get the raw html.
When you insert them in a message, it looks like these laser printer blog entries
LaserPage: Keep Your Printer Clean
LaserPage: Keep Your Printer Clean
the HP Laserjet Laser Printer Sale
How to Get FREE HP Software
LaserPage article on CAN spam
LaserPage Logo Store
How To Get the Most Out of LaserPage
Apollo printer drivers and support
IBM Monitors recall notice
LaserPage Blog Starts TodayI want to make sure tha...
If you want to help the PR of this blog.. copy the RECENT POST lists... using the VIEW SOURCE option first so you get the raw html.
When you insert them in a message, it looks like these laser printer blog entries
LaserPage: Keep Your Printer Clean
LaserPage: Keep Your Printer Clean
traffic equalizer
Traffic Equalizer says this boring page is the key to hundreds of inbound links. Let's see what happens
printer web Sites
printer web Sites
The Daily Warren
Here's a bunch off links I've just added to my PR4 site to help my firiend Matt Bacak
The full list is over at The Daily Warren
Choose to be rich
Opt in email list expert
Lead Generation
Secrets of the Rich
Tax deductions
Stock Investing
Mike Litman and Matt Bacak
Build Your List,Put Butts In Seats
Atlanta Internet Marketing
The full list is over at The Daily Warren
Choose to be rich
Opt in email list expert
Lead Generation
Secrets of the Rich
Tax deductions
Stock Investing
Mike Litman and Matt Bacak
Build Your List,Put Butts In Seats
Atlanta Internet Marketing
If you want better marketing results...
Check out Warren Whitlock's web logs at Warren Whitlock's Marketing Blog
I met Warren doing "Wake Up... Live the Life You Love" last year. He can make your book a number one best seller
Warren also markets refurbished laser printers. You can learn about his methods by watching his 10 year old web site where he converted his offline business to online printer support site.
You can get free gifts and bonuses promotion for new books
I met Warren doing "Wake Up... Live the Life You Love" last year. He can make your book a number one best seller
Warren also markets refurbished laser printers. You can learn about his methods by watching his 10 year old web site where he converted his offline business to online printer support site.
You can get free gifts and bonuses promotion for new books
Monday, January 17
AdSense Teetering?
John Battelle's Searchblog: Traffick: AdSense Teetering?
If you use Google AdWords or AdSense.. this is a must read.
Be sure to read the attached NEWSWEEK article that quotes a top Google official:
Last month Google CFO George Reyes conceded that click fraud was a significant threat to his firm's burgeoning bottom line. "I think something has to be done about this really, really quickly, because I think, potentially, it threatens our business model," he told an investors' conference.
If you use Google AdWords or AdSense.. this is a must read.
Be sure to read the attached NEWSWEEK article that quotes a top Google official:
Last month Google CFO George Reyes conceded that click fraud was a significant threat to his firm's burgeoning bottom line. "I think something has to be done about this really, really quickly, because I think, potentially, it threatens our business model," he told an investors' conference.
My Yahoo! with a PR7
My Yahoo!
I think it might be a good idea to place my blogs on my MY YAHOO page.. high rank and crawled by Google very often
I think it might be a good idea to place my blogs on my MY YAHOO page.. high rank and crawled by Google very often
Marketing Results Blog Created
What better way to learn?
Read about the progess of The Marketing Results Coach in real time.
It won't be slick or polished, just the raw results.
Read about what I do to get better ranking for my Authors Wanted page, promotions being planned for Free bonuses gifts when you buy a book and my own multimillion dollar web sites like
Laser Printer Support - free tips, news, technology, toner, ink, supplies, for printers
Landmark Printers - our HP LaserJet Service
100 Printers
Imaging Industry News and Comment
Read about the progess of The Marketing Results Coach in real time.
It won't be slick or polished, just the raw results.
Read about what I do to get better ranking for my Authors Wanted page, promotions being planned for Free bonuses gifts when you buy a book and my own multimillion dollar web sites like
Laser Printer Support - free tips, news, technology, toner, ink, supplies, for printers
Landmark Printers - our HP LaserJet Service
100 Printers
Imaging Industry News and Comment
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