A follow up to my "boost" follow up on book marketing expert promotion.
I'm in 6 of the top 10 listings now on Yahoo. Without the current press release showing at all.
Yahoo! Search Results for "Book marketing expert"
Sunday, July 31
2 in the Top 10 on Google
Been working on promoting my "book marketing expert" reputation using a few of the techniques I teach others to use when establishing themselves as an expert in their field.
My "Potter Marketing" blog promotion, with a press release and cross links from other blogs (including this one) have boosted my ranking for this term on Google.
"Book marketing expert" - Google Search
When last checked, this search had my book marketing expert blog at number 9 and a reference to my press release at number 8. I'd imagine that I'll be firmly in the top 5 in a few weeks.
My new press release about Dan Kuschell's book giveaway has just been posted at book marketing expert news with even more references to the search term.
At the same time, hundreds more of the people on my list were able to find out about the free seminar on prosperity, free book and $400 in bonus gifts that I thought we were done with. And now maybe thousands more will learn about Dan Kushell in the press release.
These are proven techniques. I use them for my clients all the time, but still, it's a cool feeling to see my own rank boosted every once in a while.
My "Potter Marketing" blog promotion, with a press release and cross links from other blogs (including this one) have boosted my ranking for this term on Google.
"Book marketing expert" - Google Search
When last checked, this search had my book marketing expert blog at number 9 and a reference to my press release at number 8. I'd imagine that I'll be firmly in the top 5 in a few weeks.
My new press release about Dan Kuschell's book giveaway has just been posted at book marketing expert news with even more references to the search term.
At the same time, hundreds more of the people on my list were able to find out about the free seminar on prosperity, free book and $400 in bonus gifts that I thought we were done with. And now maybe thousands more will learn about Dan Kushell in the press release.
These are proven techniques. I use them for my clients all the time, but still, it's a cool feeling to see my own rank boosted every once in a while.
Saturday, July 30
How Many Ways Are There To Announce An Event?
I'm doing a teleseminar with Dan Kushell. It's already sold out, but I've been thinking.. why stop there?
I was talking to Dan about this, and verified what that he is still giving away most of the copies of his book A Champion in the Making.
Authors go to a lot of trouble to sell books.. Dan is a "best seller" and chooses to give them away. That's odd enough to write about in my blogs, and I always cross promote interesting blog entries.. so why not?
I issued a press release, and put it on my Book Marketing Expert Blog. Mentioning it here will create more incoming links, and I'll talk about it in other blogs, in a message etc. my mailing list, and who knows where else (maybe you got here from one of those places.
Naturally, I got Dan to order some extra lines for the teleseminar, which by the way, is FREE to all my readers.
Sign up for the teleseminar, and be sure to read all the sales copy from Dan. He is an expert at the "back end" of these things.. in fact, I'm hiring him to do some more for me. If you can get into is program, he'll make you more successful, but even if you don't, you're going to learn from the best at what he does.
Take a look here. It's got a free book and $400 in bonus gifts attached. (cool)
Dan reveals how he does it
I was talking to Dan about this, and verified what that he is still giving away most of the copies of his book A Champion in the Making.
Authors go to a lot of trouble to sell books.. Dan is a "best seller" and chooses to give them away. That's odd enough to write about in my blogs, and I always cross promote interesting blog entries.. so why not?
I issued a press release, and put it on my Book Marketing Expert Blog. Mentioning it here will create more incoming links, and I'll talk about it in other blogs, in a message etc. my mailing list, and who knows where else (maybe you got here from one of those places
Naturally, I got Dan to order some extra lines for the teleseminar, which by the way, is FREE to all my readers.
Sign up for the teleseminar, and be sure to read all the sales copy from Dan. He is an expert at the "back end" of these things.. in fact, I'm hiring him to do some more for me. If you can get into is program, he'll make you more successful, but even if you don't, you're going to learn from the best at what he does.
Take a look here. It's got a free book and $400 in bonus gifts attached. (cool)
Dan reveals how he does it
Wednesday, July 27
WSJ.com - Putting a Value on Marketing Dollars
Here's an idea.. let's get the foxes to tell us just how many chicken's are in the coup.
WSJ.com - Putting a Value on Marketing Dollars: "Ad executives long have snickered at the old adage: Half of all advertising is wasted -- but finding out which half is impossible.
Now, with corporate spending coming under more scrutiny, getting the answer is no joke.
Interpublic Group, the advertising holding company, is forming a new unit devoted to helping advertisers figure out just what their marketing dollars do. Known as the Marketing Accountability Partnership, the unit will be run by Neil Canter, a former Accenture partner. He will report to Stephen Gatfield, Interpublic's executive vice president of global operations and innovation, and Interpublic Chairman and Chief Executive Michael Roth."
WSJ.com - Putting a Value on Marketing Dollars: "Ad executives long have snickered at the old adage: Half of all advertising is wasted -- but finding out which half is impossible.
Now, with corporate spending coming under more scrutiny, getting the answer is no joke.
Interpublic Group, the advertising holding company, is forming a new unit devoted to helping advertisers figure out just what their marketing dollars do. Known as the Marketing Accountability Partnership, the unit will be run by Neil Canter, a former Accenture partner. He will report to Stephen Gatfield, Interpublic's executive vice president of global operations and innovation, and Interpublic Chairman and Chief Executive Michael Roth."
Saturday, July 16
Marketing Lessons from The Magic of Harry Potter: Important lesson about these lessons
I have a new blog, dedicated to my research on the Harry Potter craze and my observations on how this can help promote your book or project. Here's a particulary appropriate post on this.
Marketing Lessons from The Magic of Harry Potter: Important lesson about these lessons
Marketing Lessons from The Magic of Harry Potter: Important lesson about these lessons
Monday, July 11
It’s true, Bridge Phrases Make Better Copy
Honestly, I didn't need to start this sentence with the word Honestly
Unless I want you to read this post.
As you'll find out, (another bridge phrase), these phrases that your English teacher told you to strip out of your writing are actually quite helpful.
Here's a list of common phrases.. think about how they can make your writing flow (unless you're working on an English assignment)
Warren's list Bridge Phrases
And we don't stop there
As if that's not enough
As it turns out
Best of all
But that's just part of the story
But wait there's more,
By now
By the way,
Even better
Fair enough?
Good news!
Here's why
Honestly,
In my experience
It's true
Meanwhile,
My experience is
Nevertheless
No doubt about it
No problem!
No wonder
Now is the time
On the other hand
Really,
Sadly,
Simply stated
These are just a few
Think about it
To make a point
Treat yourself
Truthfully,
What does this mean for you?
What's more
You see
You know,
Unless I want you to read this post.
As you'll find out, (another bridge phrase), these phrases that your English teacher told you to strip out of your writing are actually quite helpful.
Here's a list of common phrases.. think about how they can make your writing flow (unless you're working on an English assignment)
Warren's list Bridge Phrases
And we don't stop there
As if that's not enough
As it turns out
Best of all
But that's just part of the story
But wait there's more,
By now
By the way,
Even better
Fair enough?
Good news!
Here's why
Honestly,
In my experience
It's true
Meanwhile,
My experience is
Nevertheless
No doubt about it
No problem!
No wonder
Now is the time
On the other hand
Really,
Sadly,
Simply stated
These are just a few
Think about it
To make a point
Treat yourself
Truthfully,
What does this mean for you?
What's more
You see
You know,
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