Why News Releases Fail: How to write great news releases

"My plight as a publicist is that I spend a lot of time educating my clients trying to get them to understand the psychology of dealing with the media. The rubber meets the road in the news release because this single sheet of people is the key nexus for all communications with the media. It has to be free of negative issues or factors that will reduce or eliminate media interest and response."

Why News Releases Fail

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I created this poll to see if my readers here like polls, and to play with the software. (well, mostly the latter).

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Book Printing Forum: 13-digit ISBN Number Creates Printing Opportunities

The artilce here is written from the perspecitve of a book printer.. they get a lot more work from this.

Book Printing Forum: 13-digit ISBN Number Creates Printing Opportunities

Publishers Weekly Seeks Book Reviewers

What could you do with this?

Publishers Weekly seeks book reviewers