USATODAY.com - Disney's goal: Link ads, free online TV: "NEW YORK — ABC test offering four shows is another step toward ad-supported free TV on the Web.
'We're interested in coming up with emerging opportunities and keen on finding the advertising opportunity if we can,' said Mike Shaw, president, sales and marketing for the Disney-owned network.
CBS showed how popular free webcasts of shows can be when millions clicked on its offering of NCAA tournament games last month. Ad time was sold separately for the TV and Web programs."
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