I just got a call from Joel Block about a quick little project he's working on.
When Joel calls, I always listen and learn. He's one of the most successful business growth accelerator guys I know.
http://JoelBlock.com/blog
Today he's helping a very worth little charity hit's it's goal. Take a look, give a couple of bucks, and make sure you connect with Joel
Monday, December 31
Thursday, December 20
I Was Bribed To Share This.. You Can Be Too
I'm evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they're letting you snag it for free if you post about it on your blog.
It covers:
- The best blogging techniques.
- How to get traffic to your blog.
- How to turn your blog into money.
I'll let you know what I think once I've had a chance to check it out. Meanwhile, go grab yours while it's still free.
New Marketing Style: Clicks and Mortar - WSJ.com
New Marketing Style: Clicks and Mortar - WSJ.com: "Among the new features that stores are trotting out this year to help shoppers decide what to buy: testimonials from other customers.
Taking a page from the e-commerce world, companies including Cabela's and Staples are featuring endorsements from shoppers in their product displays. People who visit one of Cabela's 26 stores can see a sign for a Texsport combination fan and light. The display includes a 'five-star' consumer rating and a July 16 review from AlanK of Kansas City, Mo., who writes: 'As someone who does a lot of summertime tent camping, I can't begin to tell [you] how valuable this little combo is. I hang it over my cot every night and I have a bright reading light and a cool breeze to go with it.'"
Taking a page from the e-commerce world, companies including Cabela's and Staples are featuring endorsements from shoppers in their product displays. People who visit one of Cabela's 26 stores can see a sign for a Texsport combination fan and light. The display includes a 'five-star' consumer rating and a July 16 review from AlanK of Kansas City, Mo., who writes: 'As someone who does a lot of summertime tent camping, I can't begin to tell [you] how valuable this little combo is. I hang it over my cot every night and I have a bright reading light and a cool breeze to go with it.'"
Sunday, December 16
Sunday, December 9
Multipy Your Book Marketing Success With Onine Promotion SIte Multiply.com
As you begin to use social media to boost your online marketing presence for your book, I suggest that you take a look at Multiply.com
For instance, I'm using the blog editor at multiply.com to post a message for my new multiply.com blog, while posting the same entry to my Book Marketing Success blog and other marketing blogs.
That's three more mentions for me (Warren Whitlock) and my author and book publishing keywords.. plus I'm reaching millions of readers on the multiply.com service.
I'm just getting started... using tools to import a list of contact to see who is here.. then uploading videos for additional posting, along with photos, other blogs, and more.
Take a look now at http://whitlock.multiply.com and post a comment to let me know how you will use it to attract new readers for your book and online promotions.
Monday, August 6
MySpace for everyone
I'm recomending this to all my clients, students and readers.
Get more traffic from MySpace
I've even posted it on my Warren Whitlock Book Marketing Strategist MySpace Page
Get more traffic from MySpace
I've even posted it on my Warren Whitlock Book Marketing Strategist MySpace Page
Saturday, July 21
What We Can Learn From Harry About Marketing
The Harry Potter book out today is the 7th best seller in the series.
Not content with huge success on the last book.. they've not got 20% more orders for the intial print run.
Read about th magic of Harry Potter Book Marketing .. you are sure to find cross over ideas for your own business.
Not content with huge success on the last book.. they've not got 20% more orders for the intial print run.
Read about th magic of Harry Potter Book Marketing .. you are sure to find cross over ideas for your own business.
Sunday, May 13
Wednesday, December 27
Great marketing results from myspace
We've been conducting tests using blogs and posts on MySpace.
Take a look at Warren Whitlock, book marketing
Take a look at Warren Whitlock, book marketing
Thursday, November 9
We Are Thinking Rich
I haven't been using this blog much.. because I spend a lot of my time these days on a Think and Grow Rich project with my parter Ted Ciuba
We are looking for people that want to be rich and Partners who want to make money with us
Ted will giving away a million dollars with a program that has been proven many times.
You can read news about the project at The New Think and Grow Rich News Blog and read articles at The New Think and Grow Rich Articles Blog
We are looking for people that want to be rich and Partners who want to make money with us
Ted will giving away a million dollars with a program that has been proven many times.
You can read news about the project at The New Think and Grow Rich News Blog and read articles at The New Think and Grow Rich Articles Blog
Saturday, June 3
A big company ASK campaign
Kraft Foods now is asking there customers for new ideas. InnovateWithKraft.com
This could just be them throwing in the towel. According to the Wall Street Journal, profits are down 24% in the past two years.
Or maybe they are humbled and will listen to the real experts.. the customers. If so, this is a great idea.
You can ASK your clients. Use this tool
This could just be them throwing in the towel. According to the Wall Street Journal, profits are down 24% in the past two years.
Or maybe they are humbled and will listen to the real experts.. the customers. If so, this is a great idea.
You can ASK your clients. Use this tool
Wednesday, May 31
Disney's smart approach. Marketing Answer to their problem.
The company's "Disney Magical Journey" promotion, its biggest Chinese marketing campaign of the year for consumer products, is a twist on the traditional customer-loyalty program. To enter a contest for free Disney DVDs, television sets and trips to Hong Kong Disneyland, customers peel a sticker off a Disney product, attach it to a form, fill in a few personal details and mail it in.
The catch: Only legitimate Disney products carry the specific red hologram-covered stickers, in a market rife with pirated Disney products that often are of similar quality to the real thing
The catch: Only legitimate Disney products carry the specific red hologram-covered stickers, in a market rife with pirated Disney products that often are of similar quality to the real thing
Sunday, April 23
A test of my blogging power
Here goes another marketing test using my blogs.
I have a site called http://bookformoms.com that is just now up for a huge email promotion this coming Tuesday... It's a great deal.. you buy a book and get $3237 in bonuse gifts.
Even if you don't buy.. there's a free recording with the author talking about the stuff in the book.
Lisa Martin knows her stuff... she's a specialist in training and coaching working moms. I had now idea there was as specialty, then I talked to Lisa! She has a system all worked out for finding one's personal balance.
Cool stuff. take a look.
I have a site called http://bookformoms.com that is just now up for a huge email promotion this coming Tuesday... It's a great deal.. you buy a book and get $3237 in bonuse gifts.
Even if you don't buy.. there's a free recording with the author talking about the stuff in the book.
Lisa Martin knows her stuff... she's a specialist in training and coaching working moms. I had now idea there was as specialty, then I talked to Lisa! She has a system all worked out for finding one's personal balance.
Cool stuff. take a look.
Tuesday, April 11
Disney's goal: Link ads, free online TV
USATODAY.com - Disney's goal: Link ads, free online TV: "NEW YORK — ABC test offering four shows is another step toward ad-supported free TV on the Web.
'We're interested in coming up with emerging opportunities and keen on finding the advertising opportunity if we can,' said Mike Shaw, president, sales and marketing for the Disney-owned network.
CBS showed how popular free webcasts of shows can be when millions clicked on its offering of NCAA tournament games last month. Ad time was sold separately for the TV and Web programs."
'We're interested in coming up with emerging opportunities and keen on finding the advertising opportunity if we can,' said Mike Shaw, president, sales and marketing for the Disney-owned network.
CBS showed how popular free webcasts of shows can be when millions clicked on its offering of NCAA tournament games last month. Ad time was sold separately for the TV and Web programs."
Saturday, March 25
Sunday, February 19
Wednesday, February 8
another twist on the concept
it occures to me that the hirarchy of incoming leads on a web site goes beyond just the link or ther relavance of a site.
To that end, I'm expertimenting with a list of sites, many geared toward the same topics.. none linking directly back and forth.
I posted this link:
http://bamboovideo.blogspot.com/
To that end, I'm expertimenting with a list of sites, many geared toward the same topics.. none linking directly back and forth.
I posted this link:
http://bamboovideo.blogspot.com/
Tuesday, August 16
A Personal Marekting Trial.. My House
We have a house for sale, and have had great response to direct marketing like voice mail (to screen out the casual lookers) and this form that further screens and shows the house.
Investment is $10 and way under an hour of my time.
Do you think I'll get back that much?
Large Lot House 2681 N
Maybe every house should have it's own web site.
Investment is $10 and way under an hour of my time.
Do you think I'll get back that much?
Large Lot House 2681 N
Maybe every house should have it's own web site.
Measuring anything to avoid counting the re$ults
The largest advertising conglomerate is out touting ECONOMETRICS, a complex way of using the weather, demographics, and other factors to measure what ad to use.
I like the idea that they are measuring.. but it seems silly compared to running an ad, counting the dollars that come in, and simply determining if it made you any money.
The "creative types" in advertising hate all this of course
WSJ.com - Econometrics Buzzes Ad World As a Way of Measuring Results: "'There is no doubt in my mind that scientific analysis, including econometrics, is one of the most important areas in the marketing-services industry,' Sir Martin says in an interview.
Econometrics uses statistical analysis to measure the relationship between different sets of events, such as the effect of educational qualifications on wage levels. To determine an advertisement's effectiveness, econometricians write an equation to measure the effect on sales of different factors, including the weather, price cuts and advertising. For the advertiser, the purpose is to help decide which ads to run."
I like the idea that they are measuring.. but it seems silly compared to running an ad, counting the dollars that come in, and simply determining if it made you any money.
The "creative types" in advertising hate all this of course
WSJ.com - Econometrics Buzzes Ad World As a Way of Measuring Results: "'There is no doubt in my mind that scientific analysis, including econometrics, is one of the most important areas in the marketing-services industry,' Sir Martin says in an interview.
Econometrics uses statistical analysis to measure the relationship between different sets of events, such as the effect of educational qualifications on wage levels. To determine an advertisement's effectiveness, econometricians write an equation to measure the effect on sales of different factors, including the weather, price cuts and advertising. For the advertiser, the purpose is to help decide which ads to run."
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