PARTNER News

Tuesday, June 21

How to Craft Cash-Creating Climactic Copy

Michel Forten just came home with a story for anyone that writes:

"Have you ever picked up a book off the shelf at a local bookstore, read the front and back covers, opened it up and, after reading a few pages, just couldn't put it down?
Do you remember, after buying the book, how you flipped each page with an almost excruciating curiosity because the story was so tantalizing, you became increasingly riveted to the book with each subsequent chapter?"

You'll want to read the rest of the story at:

The Michel Fortin Blog: How to Craft Cash-Creating Climactic Copy

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