I help new authors launch books to best seller status.
Video is popular, so I thought.. why not make up some slide and record a short introduction.
Does it help in making you want to jump on board and get lot of new readers for your book or blog?
Every time I hear someone talk about addiction to social media, rules they think others should use for cell phones, texting or on the job connections I think of Stefana's talk.
Yes, there are limits, but maybe we are limiting our own beliefs of what we are capable of.
I was walked up to a group of friends at an event last week and saw several gathered on a group of chairs and sofa in the hotel lobby… each with their smart phone out texting.
Disconnected?
Not really. The group had been together for hours, out to dinner and very good friends.. but each of them were taking a moment to check in the friends and family at home.
An Internet connection doesn’t replace face to face time.. but it can enhance it. Rather than the knee jerk reaction that we are losing intimacy, watch this video from TED speaker Stefana Broadbent: How the Internet enables intimacy
Kids argued over a piece of poultry..
It went downhill from there
Boy Allegedly Stabs Stepfather in Fight Over Chicken Patty
The search engines are tracking what gets tweeted and "liked" on Facebook.
Do you like search results with friend connections?
It's real easy to see what companies will be viable in the future.. just try tweeting for a wee bit of customer service.
I reached out to @vonage and got nothing.
Time was that I'd just live with it.. today, abuse of customers stands out.
It's not an issue of "can I squawk and get service?" ..today it's "if they don't respond, they've already lost :).
I just have to brag tonight.. I moved my brag page and posting here to let you know.
Purely self promotional, but if you must know.. not made up. Real testimonials from authors I've worked with.
Thanks for indulging me with loads of tags and tweet and kudos (no, I'm not begging.. just kidding)..
What do you think.. a bit much for #amplify?
"When We Want to a Best Seller Book, We Call Warren Whitlock"
Sal Greco says that COURAGE is the differentiators that makes entrepreneurs successful.
He asked about courage, and published our responses
ivi got knocked around by the old media in court... where the argument centered around it being or not being a cable system.
I read the Wired post thinking about how they are getting attacked no matter how they defend themselves, but it might be that the rulings are setting up standards for the next try at this.
The networks fought cable.. and we all have cable... they fought satellite too.
When will we be able to watch what we want where we want.. and when we want?
A federal judge in New York has issued a preliminary injunction against internet TV service ivi, in closely-watched case pitting an upstart web video service against some of the most powerful entertainment companies in the world.
The injunction is victory for the major TV networks and a setback for the nascent crop of online video distributors aiming to offer an alternative to the major cable and satellite companies. The case highlights the disharmony between copyright law and FCC regulatory policy at a time of rapid evolution and innovation in the online video space.
“Plaintiffs have demonstrated a likelihood of success on the merits of their copyright claim,” U.S. District Judge Naomi Reice Buchwald wrote in her decision. “They also have demonstrated irreparable harm, that the balance of hardships tip in their favor, and that the public interest will not be disserved by an injunction.”
“ivi streams signals to a nationwide audience, without copyright owners’ consent or compliance with the rules and regulations of the FCC,” the judge added.
That’s not altogether surprising, considering that the company’s business involves pulling down over-the-air TV signals from 55 stations in New York, Los Angleles and Chicago, and rebroadcasting them over the internet to its users, for $5 per month. Needless to say, ivi does not have the originating stations’ permission to rebroadcast the programming.
In its defense, ivi argued that it fits within the statutory definition of a “cable system” under Section 111 of the 1976 Copyright Act, and thus is entitled “to perform plaintiffs’ programming” as long as it makes payments to the Copyright Office.
In her decision, Judge Buchwald concluded that ivi is not, in fact, a cable system.
“To place defendants’ argument in a real world context,” Judge Buchwald wrote, “they assert that for the payment of approximately $100 a year to the Copyright Office (the payment for a Section 111 compulsory license) and without compliance with the strictures of the Communications Act or plaintiffs’ consent, that they are entitled to use and profit from the plaintiffs’ copyrighted works.”
“ivi’s architecture bears no resemblance to the cable systems of the 1970s,” the judge added. “Its service retransmits broadcast signals nationwide, rather than to specific local areas.”
interview with #Klout founder Joe Fernandez
Joe Fernandez, co-founder of Klout, joins us for a conversation about his background, his first year of work, how Klout started, what Klout scores mean, driving action on the social web, gaming the system (or not), what makes a good Klout score, what's next and more.
(download)
Social Media Examiner explores the hottest new tools
Which ones have you tried?
So What Does Work?
Promotions and Consistent, Lightweight Engagement
Make sure your fans get something in return for liking your page with promotions likes offers for fans that they can easily redeem. The more lucrative the deals offer, the more sharing with friends with happen. Fans want things like exclusive products/services, drastically discounted prices akin to Groupon type deals, and early notification and registration for upcoming events, ideally exclusive to fans. Promotions should make the fan feel like they are a brand insider, not just a standard consumer.
A big secret of Facebook marketing is that it is easy and cheap to drive promotions using ads targeted only at your fans that link to landing tabs that deliver the offer and encourage fans to share to their newsfeed.
A brand on Facebook should be like a casual friend or neighbor and not try to suck people into heavy levels of interaction. What do you do with a friend? Comment on their photos, like their status, vote on their outfit. These types of interactions take seconds, not minutes, and definitely not hours.
A brand on Facebook should offer their users regularly updated, simple to interact with engagement features. Each of the engagement apps should be fully branded, and run in a separate tab with traffic driven from wall posts, newsfeed and Facebook ad units to increase engagement. Start with a personality quiz. Then two weeks later put up a poll. Then try a trivia app. For special events, put up a gifting app for Valentine's Day, or for the holiday season, a holiday song card.
Some brands, like media properties and well-known consumer brands, get an immediate fan base for this type of lightweight engagement. For the rest, building a fan base on Facebook is no different than building a mailing list in the previous generation of the Internet. It takes consistent engagement, and builds over time.
Methods to accelerate growth include tying Facebook ad campaigns with engagement apps and driving traffic from the homepage. The apps should still be lightweight and fun, with the conversion goal of getting the user to like the brand.
The point is to regularly put up new, fresh engagement features that are easy and fun for users to interact with, that they will want to post to their wall and share with their friends. Then users will interact with your brand just like they interact with their friends on Facebook!
First, deep campaigns don't work. Digital agencies love deep, expensive campaigns on Facebook, with tons of pages, interaction, and art. It fits in with how agencies build microsites and websites, and justifies the $100,000-plus price tag that they like to charge. Examples include lightweight games, prediction contests, treasure hunts where you include friends, and such. Unfortunately for agencies and the brands that drop a lot of cash, Facebook users decidedly don't like deep campaigns.
Facebook users are very sophisticated, and there is no way a single campaign is going to compete on game mechanics with CityVille. If you want to build CityVille, it might work. But, even Netflix pulled their Facebook app. You're better off putting up a bunch of funny videos from around the world and leave it at that.
@lewishowes is the smartest LinkedIN user I know.
Proving it once again here.
Step 1. Create SlideShare.net Account and add application on LinkedIn
Step 2. Upload a video to YouTube
Step 3. Upload a presentation to your SlideShare account
Step 4. Insert your YouTube link in the first slide of your presentation
Step 5. Publish the SlideShare presentation on your profile
Thoughtful comparison show how each of these 8 ideas are parallel
1. Be Selective with the Wording
2. Optimize Presence for Search Engines & People
3. Emphasize the Aspects You Are Good At
4. Create Authentic Messages
5. Let Your Personality Shine
6. Keep Your Messages Short
7. Study Best Practices
8. Invest the Time
Love those TED Talk videos?
Wish you were there to talk to the speakers and other attendees?
Now you can.. virtually with TED Conversations
Features of TED Conversations include:
Conversation categories: Questions, Debates and Ideas. By asking a question, you can tap into the expertise of the TED community. By proposing an idea, you can elicit constructive feedback. And by initiating a debate, you can lay out a key issue for spirited discussion.
Conversations with TED notables. At launch, TED Conversations includes discussions with TED speakers such as behavioral economist Dan Ariely (Author, “Predictably Irrational”), entrepreneur and marketer Seth Godin (Author, “Permission Marketing”, “Tribes”), game designer Jane McGonigal (author “Reality Is Broken”), Rhode Island School of Design President John Maeda (author, “The Laws of Simplicity”) and many more. TED Translators, TED Fellows, TEDx hosts and TED staff are all active on the site.
Time limits on conversations. Whether it’s one day or one month, TED Conversations are assigned an expiration date to keep the discussion sharp and on-topic. Designed to promote participation among time-pressed users, including TED speakers and conference attendees, the conversations will end on a pre-set date, at which time the user who initiated it can summarize the discussion with a closing statement.
Link conversations to one of the 800+ TED Talks on TED.com. Users can ask a question, debate an issue or propose an idea that was sparked by watching one or more TED Talks. This allows a thoughtful exchange among a global community with a shared experience and knowledge base.
Tagging by subject. To ease navigation, users can search for specific topics such as “architecture,” “alternative medicine” or “clean energy.”
The web of accounts, tactics and good copy writing needed to get my attention in a bot post would have made me a fan if there were a real human involved
New York, NY, January 11, 2011 - National nonprofit organization HomeAid has signed an agreement with diversified media company Be The Media to host a virtual benefit event to help keep families in their homes, to be held in November 2011 during National Hunger and Homelessness Awareness Week.
Celebrities, artists, and performers from across the country are contributing exclusive video content that will be streamed on the HomeAid.net website. Since sponsors will cover the costs of the event, 100% of donations raised will go to HomeAid and other nonprofits that fight homelessness.
"We have helped provide housing for the homeless for over 20 years, but this is the first time we can reach a truly global audience," said Jeffrey Slavin, CEO of HomeAid, "Because the event takes place online, anyone can watch it from anywhere in the world, and anyone can donate to the cause."
Ogilvy understood that good marketing is not supposed to look like marketing, it's supposed to be a conversation with real buyers.
Each of these ten tips is a gem. @ProBlogger add some comments.
Even if' you have read it. READ IT AGAIN
1. “The consumer isn’t a moron; she is your wife.”
Finally, a trailing report on whether suggesting social media for your company will get you fired.
Study shows that INC 500 companies use social media (which could mean anything) and they report that they will keep doing it.
Another chart we can throw on a slide for the next seminar session where someone asks "How can I convince my boss that social media is worthwhile?"
(my standard answer.. If you boss isn't begging you to do more social media, you need to spend more time on LinkedIn.com.. looking of a new job)
Here's a fun tale of Google engineers running a sting operation on Microsoft
