PARTNER News

Wednesday, August 4

How 12 CEOs & Founders are Leveraging Web Video

I'm all for CEO's use social media.



But why is there a debate?



Of course CEO can go public.. they can also leave that to others. NO RULES.



I'm much more concerned about whether the CEO's and their staff are listening to their customers. Who is on the video is up to them.

Amplify’d from mashable.com

The debate continues on whether CEOs should be fluent in social media or not, but the number of CEOs using social media to engage customers is still very low, even among technology companies.

With all of the talk about how CEOs are getting social, we were curious to see how many CEOs are also branching out into web video. We took a look around the web to see how CEOs and founders are leveraging video to educate and engage consumers.

How 12 CEOs & Founders are Leveraging Web VideoRead more at mashable.com
 

Google Didn't Give Wave a Fair Shot

Here's a recipe for disaster. .. Give us a cool way to collaborate but don't let us access it with those we collaborate with.



I was excited to try Wave.. WORKED at getting an invite, only to see that I was on with others who were just there to check it out.



When I had a team that needed to collaborate, there were no invites available. Unlike Gmail or even Google search, there was no way to use it unless the whole team got it.



Maybe the opened it up more before the killed it.. but I'd lost interest long before that and forgot to check.



Cool technology. Smart people working on it. Not open to the public

Amplify’d from googleblog.blogspot.com
The Official Google Blog - Insights from Googlers into our products, technology and the Google culture
despite these wins, and numerous loyal fans, Wave has not seen the user adoption we would have liked.Read more at googleblog.blogspot.com
 

What do you do if you don't have @Comcast? (looking for @CoxCable to engage)

@comcastcares give unbelievable service to Twitter users. Has done this for YEARS now. Every Social Media training includes homage to their excellent team and we've had Frank on the Social Media Radio show



I live in an area with Cox Cable service.



As far as I can tell, they have excellent technology, and for a years I used them as an ISP and loved the service.



We went bi-coastal for a few months in 2009, at one point we were in Vegas and shut off the cable because we don't watch TV and were leaving town for months. We had just bought a CLEAR modem that was supposed to work in Atlanta and Vegas and I thought I was a pretty smart shopper. I assumed I'd go back to Cox in a few months to have dual source as a backup.



Next time we were in Vegas, I got a bill from Cox. Call them to inquire and make sure the bills would stop, and then paid the bill to avoid the hassle.



Months later, knock at the door. Cox guy wanted to get paid or he "has to take our cable box" We didn't have one, so we knew Cox has screwed up. We called a third time to make sure it was off.



Another two months go by and another guy shows up at the door.



Then we get calls on our voice mail telling us that the "cable box people have a special offer for you."  I know from years ago when a friend did cable collection, this is a highly thought out elaborate process they use to get people to reinstate, pay a bill, or at least get to the write off stage. The cable industry has always been very thorough having something at every point of contact to bring you back into the fold.



I've also had an issue with another cable company that LEASED me one of the first cable modems for five years, collect many times the cost of the equipment, and then put a ding for $175 on my credit report when I moved and left it in the house... I KNOW to be careful with cable disconnects :)



A few months back, I decide to let bygones be bygones and take the $19/mo ISP offer to have a back up to CLEAR (they are another brewing). I call Cox and tell them I want the package. I suspect that they will bring up the bill, and assume that at some point we'll work it out or I'll grumble and pay them.



Woman on the phone tells me "sorry, we can't sell you service. You have an outstanding bill".. When asked what I can do, she says "nothing"



Well, it's 4 moths later. They don't have my monthly payment and whatever dozen services they would have talked us into adding.



But that's not why I'm posting.



Today, my co-author on Twitter Revolution, @CoachDeb tweeted about her AT&T ISP service being down and how the tech came out and mad it worse. We had a brief exchange of tweets and NOBODY responded (that I could see).



There are thousands of people that see Deb's tweets, many more see mine. Our references to Cox and AT&T are there for any of the thousands of employees of those compannies to see. I know from expereince that Sprint, T-Mobile, Verizon and one network engineer at Clear see their brands and respond.



And CoxCable has an EASY example to follow.. Maybe the best big company use of Twitter is @ComcastCares



Today, nothing...



This is not the first time I've tried. I've send tweets to @CoxCable and use many variations of Cox Cable and Coxcable in tweets with hashtags, without, with @ sign and without. If anyone were monitoring, they would have noticed.



I've already done a blog post about CoxCable. Got a lot of "Cox Sucks" tweets but nothing from the company.



I'd love to have a happy ending to this story. I'm not looking for special treatment, just a sign that someone has started monitoring social media. I'll probably buy some service from Cox just to add to the story.. but whether I do or not.. I think it's time we all start SQUAWKING about companies that haven't learned to listen.



Do this with LOVE. The people working at Cox are people just like you and me. They will respond when they start listening. The companies that have employees listening and acting as good people do will thrive in the future. I don't want my local cable company to be one that doesn't survive. I want them to "listen and love" (the marketing strategy for the 21st Century).



If you know anyone who works for Cox that may be listening, please let them know about this post.



If you don't know anyone who works for Cox, tell everyone in your network. I believe that someone who know someone who reads this will help us show Cox some love and bring them with us into the 21st Century.

Tuesday, August 3

RT @monikapin Facebook Sharing Your Private Data?

The data that gets shared is always data you supplied. We know that once we upload and push submit it's out there somewhere.



But why does FACEBOOK continue to get the rap?



Could it be that they are pushing the edge of pushing out data?

Amplify’d from www.freshegg.com

It seems as though Facebook and personal privacy issues are never too far apart, with this week  being no different as a 2.5GB database containing names and public information on every searchable Facebook user appeared on torrent network site Bit Torrent.

The reason this information is so valuable to marketers, is that it allows them to tailor specific products at specific audiences; the more they know about us, the more they can push advertisements towards us that are aimed at people in our location, age group, income bracket, occupation, social category, sexual orientation or a myriad of other demographics. In an age when an advertising campaign can cost a lot of money without necessarily bringing any rewards, targeted marketing would appear to extremely appealing to major corporations.

Read more at www.freshegg.com
 

RT @sophware: Judging a Twitter experience by # of followers is sad. We're all essentially following each other.

Money can't buy you love.

Amplify’d from www.readwriteweb.com

TwitterTwitter is requiring password resets for users who signed up for "suspicious" third-party programs that promise to automatically (or magically) get them followers. Twitter usually pushes out password resets to users whose accounts it believes have been compromised due to phishing or other attacks.

Read more at www.readwriteweb.com
 

Monday, August 2

Old Media Joke of the Day

LA Times writing about Social Media as a "complement to traditional media campaigns"



Does anyone still pay attention to what the paper say?



:)

Amplify’d from latimesblogs.latimes.com
Politicians nationwide who increasingly turn to Twitter, Facebook and YouTube to complement their traditional media campaigns also should pay attention
pay attentionRead more at latimesblogs.latimes.com
 

To forgive is not just to be altruistic. It is the best form of self-interest





I'm reading HERD: How to Change Mass Behavoir By Harnessing Our True Nature by Mark Earls (great book so far.. the first 25% tells me it's going to be a strong MUST BUY on my list.)



Here's on life changer for me:

To forgive is not just to be altruistic. It is the best form of self-interest. What dehumanizes you inexorably dehumaizes me. Forgiveness gives people resilience, enabling them to survive and emerge still human despite all efforts to dehumanize them


I hadn't heard the Desmond Tutu quote before. Won't ever think of an injustice or wrong in the world quite the same way again.

Wednesday, January 30

Do You Want To Be on Oprah?

Imagine Oprah calling you...

Are you ready to be that famous?

Would your career, book or business benfit from that much exposure?

You know that they don't call for expert guest out of the phone book. There is a system that authors and expert entrepreneurs use to generate millions in free publicity.

You can learn how FREE at the "How to get National Publicity" teleseminar

Monday, December 31

Why you should follow Joel...

I just got a call from Joel Block about a quick little project he's working on.

When Joel calls, I always listen and learn. He's one of the most successful business growth accelerator guys I know.

http://JoelBlock.com/blog

Today he's helping a very worth little charity hit's it's goal. Take a look, give a couple of bucks, and make sure you connect with Joel

Thursday, December 20

I Was Bribed To Share This.. You Can Be Too

I'm evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they're letting you snag it for free if you post about it on your blog.

It covers:

  • The best blogging techniques.
  • How to get traffic to your blog.
  • How to turn your blog into money.

I'll let you know what I think once I've had a chance to check it out. Meanwhile, go grab yours while it's still free.

New Marketing Style: Clicks and Mortar - WSJ.com

New Marketing Style: Clicks and Mortar - WSJ.com: "Among the new features that stores are trotting out this year to help shoppers decide what to buy: testimonials from other customers.
Taking a page from the e-commerce world, companies including Cabela's and Staples are featuring endorsements from shoppers in their product displays. People who visit one of Cabela's 26 stores can see a sign for a Texsport combination fan and light. The display includes a 'five-star' consumer rating and a July 16 review from AlanK of Kansas City, Mo., who writes: 'As someone who does a lot of summertime tent camping, I can't begin to tell [you] how valuable this little combo is. I hang it over my cot every night and I have a bright reading light and a cool breeze to go with it.'"

Sunday, December 9

Multipy Your Book Marketing Success With Onine Promotion SIte Multiply.com

As you begin to use social media to boost your online marketing presence for your book, I suggest that you take a look at Multiply.com

For instance, I'm using the blog editor at multiply.com to post a message for my new multiply.com blog, while posting the same entry to my Book Marketing Success blog and other marketing blogs.

That's three more mentions for me (Warren Whitlock) and my author and book publishing keywords.. plus I'm reaching millions of readers on the multiply.com service.

I'm just getting started... using tools to import a list of contact to see who is here.. then uploading videos for additional posting, along with photos, other blogs, and more.

Take a look now at http://whitlock.multiply.com and post a comment to let me know how you will use it to attract new readers for your book and online promotions.

Monday, August 6

Saturday, July 21

What We Can Learn From Harry About Marketing

The Harry Potter book out today is the 7th best seller in the series.

Not content with huge success on the last book.. they've not got 20% more orders for the intial print run.

Read about th magic of Harry Potter Book Marketing .. you are sure to find cross over ideas for your own business.