The Harry Potter book out today is the 7th best seller in the series.
Not content with huge success on the last book.. they've not got 20% more orders for the intial print run.
Read about th magic of Harry Potter Book Marketing .. you are sure to find cross over ideas for your own business.
Saturday, July 21
Sunday, May 13
Wednesday, December 27
Great marketing results from myspace
We've been conducting tests using blogs and posts on MySpace.
Take a look at Warren Whitlock, book marketing
Take a look at Warren Whitlock, book marketing
Thursday, November 9
We Are Thinking Rich
I haven't been using this blog much.. because I spend a lot of my time these days on a Think and Grow Rich project with my parter Ted Ciuba
We are looking for people that want to be rich and Partners who want to make money with us
Ted will giving away a million dollars with a program that has been proven many times.
You can read news about the project at The New Think and Grow Rich News Blog and read articles at The New Think and Grow Rich Articles Blog
We are looking for people that want to be rich and Partners who want to make money with us
Ted will giving away a million dollars with a program that has been proven many times.
You can read news about the project at The New Think and Grow Rich News Blog and read articles at The New Think and Grow Rich Articles Blog
Saturday, June 3
A big company ASK campaign
Kraft Foods now is asking there customers for new ideas. InnovateWithKraft.com
This could just be them throwing in the towel. According to the Wall Street Journal, profits are down 24% in the past two years.
Or maybe they are humbled and will listen to the real experts.. the customers. If so, this is a great idea.
You can ASK your clients. Use this tool
This could just be them throwing in the towel. According to the Wall Street Journal, profits are down 24% in the past two years.
Or maybe they are humbled and will listen to the real experts.. the customers. If so, this is a great idea.
You can ASK your clients. Use this tool
Wednesday, May 31
Disney's smart approach. Marketing Answer to their problem.
The company's "Disney Magical Journey" promotion, its biggest Chinese marketing campaign of the year for consumer products, is a twist on the traditional customer-loyalty program. To enter a contest for free Disney DVDs, television sets and trips to Hong Kong Disneyland, customers peel a sticker off a Disney product, attach it to a form, fill in a few personal details and mail it in.
The catch: Only legitimate Disney products carry the specific red hologram-covered stickers, in a market rife with pirated Disney products that often are of similar quality to the real thing
The catch: Only legitimate Disney products carry the specific red hologram-covered stickers, in a market rife with pirated Disney products that often are of similar quality to the real thing
Sunday, April 23
A test of my blogging power
Here goes another marketing test using my blogs.
I have a site called http://bookformoms.com that is just now up for a huge email promotion this coming Tuesday... It's a great deal.. you buy a book and get $3237 in bonuse gifts.
Even if you don't buy.. there's a free recording with the author talking about the stuff in the book.
Lisa Martin knows her stuff... she's a specialist in training and coaching working moms. I had now idea there was as specialty, then I talked to Lisa! She has a system all worked out for finding one's personal balance.
Cool stuff. take a look.
I have a site called http://bookformoms.com that is just now up for a huge email promotion this coming Tuesday... It's a great deal.. you buy a book and get $3237 in bonuse gifts.
Even if you don't buy.. there's a free recording with the author talking about the stuff in the book.
Lisa Martin knows her stuff... she's a specialist in training and coaching working moms. I had now idea there was as specialty, then I talked to Lisa! She has a system all worked out for finding one's personal balance.
Cool stuff. take a look.
Tuesday, April 11
Disney's goal: Link ads, free online TV
USATODAY.com - Disney's goal: Link ads, free online TV: "NEW YORK — ABC test offering four shows is another step toward ad-supported free TV on the Web.
'We're interested in coming up with emerging opportunities and keen on finding the advertising opportunity if we can,' said Mike Shaw, president, sales and marketing for the Disney-owned network.
CBS showed how popular free webcasts of shows can be when millions clicked on its offering of NCAA tournament games last month. Ad time was sold separately for the TV and Web programs."
'We're interested in coming up with emerging opportunities and keen on finding the advertising opportunity if we can,' said Mike Shaw, president, sales and marketing for the Disney-owned network.
CBS showed how popular free webcasts of shows can be when millions clicked on its offering of NCAA tournament games last month. Ad time was sold separately for the TV and Web programs."
Saturday, March 25
Sunday, February 19
Wednesday, February 8
another twist on the concept
it occures to me that the hirarchy of incoming leads on a web site goes beyond just the link or ther relavance of a site.
To that end, I'm expertimenting with a list of sites, many geared toward the same topics.. none linking directly back and forth.
I posted this link:
http://bamboovideo.blogspot.com/
To that end, I'm expertimenting with a list of sites, many geared toward the same topics.. none linking directly back and forth.
I posted this link:
http://bamboovideo.blogspot.com/
Tuesday, August 16
A Personal Marekting Trial.. My House
We have a house for sale, and have had great response to direct marketing like voice mail (to screen out the casual lookers) and this form that further screens and shows the house.
Investment is $10 and way under an hour of my time.
Do you think I'll get back that much?
Large Lot House 2681 N
Maybe every house should have it's own web site.
Investment is $10 and way under an hour of my time.
Do you think I'll get back that much?
Large Lot House 2681 N
Maybe every house should have it's own web site.
Measuring anything to avoid counting the re$ults
The largest advertising conglomerate is out touting ECONOMETRICS, a complex way of using the weather, demographics, and other factors to measure what ad to use.
I like the idea that they are measuring.. but it seems silly compared to running an ad, counting the dollars that come in, and simply determining if it made you any money.
The "creative types" in advertising hate all this of course
WSJ.com - Econometrics Buzzes Ad World As a Way of Measuring Results: "'There is no doubt in my mind that scientific analysis, including econometrics, is one of the most important areas in the marketing-services industry,' Sir Martin says in an interview.
Econometrics uses statistical analysis to measure the relationship between different sets of events, such as the effect of educational qualifications on wage levels. To determine an advertisement's effectiveness, econometricians write an equation to measure the effect on sales of different factors, including the weather, price cuts and advertising. For the advertiser, the purpose is to help decide which ads to run."
I like the idea that they are measuring.. but it seems silly compared to running an ad, counting the dollars that come in, and simply determining if it made you any money.
The "creative types" in advertising hate all this of course
WSJ.com - Econometrics Buzzes Ad World As a Way of Measuring Results: "'There is no doubt in my mind that scientific analysis, including econometrics, is one of the most important areas in the marketing-services industry,' Sir Martin says in an interview.
Econometrics uses statistical analysis to measure the relationship between different sets of events, such as the effect of educational qualifications on wage levels. To determine an advertisement's effectiveness, econometricians write an equation to measure the effect on sales of different factors, including the weather, price cuts and advertising. For the advertiser, the purpose is to help decide which ads to run."
Saturday, August 13
Software helps you stop being a jerk
This is a cool trick. You'll soon be able to know if someone you are talking to is interested in what you say...
Software helps you stop being a jerk
Madan said the Jerk-O-Meter could one day be used to gauge customer interest in advertising, research, television and movies. It could also be used to soften up those annoying telemarketers, or at least improve their selling skills. Analyzing a conversation could help a salesman determine whether a consumer will purchase a given product, Madan said.
Software helps you stop being a jerk
Madan said the Jerk-O-Meter could one day be used to gauge customer interest in advertising, research, television and movies. It could also be used to soften up those annoying telemarketers, or at least improve their selling skills. Analyzing a conversation could help a salesman determine whether a consumer will purchase a given product, Madan said.
A Marketing Plan For Life
Read my new blog, and find out how I'm using Robert Michael Fried's 12 step marketiing plan from A Marketing Plan for Life
A Marketing Plan For Life
A Marketing Plan For Life
More Blog, PR, email, web site cross promotion
The more I link things together, the easier it is to promote any new idea.
Currently, I'm doing a lot of work on best seller campaigns for authors. One cleint is Robert Michael Fried. We're going to make A Marketing Plan for Life a best seller on Sept 20th.
First thing I did was read the book.. and decided I would follow his 12 step program in planning the promotion.
Follow our progress at A Marketing Plan For Life
Currently, I'm doing a lot of work on best seller campaigns for authors. One cleint is Robert Michael Fried. We're going to make A Marketing Plan for Life a best seller on Sept 20th.
First thing I did was read the book.. and decided I would follow his 12 step program in planning the promotion.
Follow our progress at A Marketing Plan For Life
Friday, August 5
Freedom of speech means freedome to be wrong
I have a certain amount of respect for Bob Parsons.
I don't much agree with him, but I do respect him putting his money where is mouth is and continuing his fight against corportate censors.
I guess where I differ is that I don't believe you have to use sex (or foul language, etc) to be "edgy"
Using "flatulation" in beer commericials as an excuse to have a brales woman bounce on TV doesn't make sense to me.
I'd really like to see Bob and his creative team do something funny that doesn't offend censors. His spot with the word "blackmail" is a good example of what they are capable of.
GoDaddy is a great company to watch. They do great marketing, and aren't afraid to break some rules.
Hot Points � A blog by Go Daddy founder and president Bob Parsons#trackbacks#trackbacks
I don't much agree with him, but I do respect him putting his money where is mouth is and continuing his fight against corportate censors.
I guess where I differ is that I don't believe you have to use sex (or foul language, etc) to be "edgy"
Using "flatulation" in beer commericials as an excuse to have a brales woman bounce on TV doesn't make sense to me.
I'd really like to see Bob and his creative team do something funny that doesn't offend censors. His spot with the word "blackmail" is a good example of what they are capable of.
GoDaddy is a great company to watch. They do great marketing, and aren't afraid to break some rules.
Hot Points � A blog by Go Daddy founder and president Bob Parsons#trackbacks#trackbacks
Sunday, July 31
Even Better results on Yahoo
A follow up to my "boost" follow up on book marketing expert promotion.
I'm in 6 of the top 10 listings now on Yahoo. Without the current press release showing at all.
Yahoo! Search Results for "Book marketing expert"
I'm in 6 of the top 10 listings now on Yahoo. Without the current press release showing at all.
Yahoo! Search Results for "Book marketing expert"
2 in the Top 10 on Google
Been working on promoting my "book marketing expert" reputation using a few of the techniques I teach others to use when establishing themselves as an expert in their field.
My "Potter Marketing" blog promotion, with a press release and cross links from other blogs (including this one) have boosted my ranking for this term on Google.
"Book marketing expert" - Google Search
When last checked, this search had my book marketing expert blog at number 9 and a reference to my press release at number 8. I'd imagine that I'll be firmly in the top 5 in a few weeks.
My new press release about Dan Kuschell's book giveaway has just been posted at book marketing expert news with even more references to the search term.
At the same time, hundreds more of the people on my list were able to find out about the free seminar on prosperity, free book and $400 in bonus gifts that I thought we were done with. And now maybe thousands more will learn about Dan Kushell in the press release.
These are proven techniques. I use them for my clients all the time, but still, it's a cool feeling to see my own rank boosted every once in a while.
My "Potter Marketing" blog promotion, with a press release and cross links from other blogs (including this one) have boosted my ranking for this term on Google.
"Book marketing expert" - Google Search
When last checked, this search had my book marketing expert blog at number 9 and a reference to my press release at number 8. I'd imagine that I'll be firmly in the top 5 in a few weeks.
My new press release about Dan Kuschell's book giveaway has just been posted at book marketing expert news with even more references to the search term.
At the same time, hundreds more of the people on my list were able to find out about the free seminar on prosperity, free book and $400 in bonus gifts that I thought we were done with. And now maybe thousands more will learn about Dan Kushell in the press release.
These are proven techniques. I use them for my clients all the time, but still, it's a cool feeling to see my own rank boosted every once in a while.
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