A big company ASK campaign

Kraft Foods now is asking there customers for new ideas. InnovateWithKraft.com

This could just be them throwing in the towel. According to the Wall Street Journal, profits are down 24% in the past two years.

Or maybe they are humbled and will listen to the real experts.. the customers. If so, this is a great idea.

You can ASK your clients. Use this tool

Disney's smart approach. Marketing Answer to their problem.

The company's "Disney Magical Journey" promotion, its biggest Chinese marketing campaign of the year for consumer products, is a twist on the traditional customer-loyalty program. To enter a contest for free Disney DVDs, television sets and trips to Hong Kong Disneyland, customers peel a sticker off a Disney product, attach it to a form, fill in a few personal details and mail it in.

The catch: Only legitimate Disney products carry the specific red hologram-covered stickers, in a market rife with pirated Disney products that often are of similar quality to the real thing

A test of my blogging power

Here goes another marketing test using my blogs.

I have a site called http://bookformoms.com that is just now up for a huge email promotion this coming Tuesday... It's a great deal.. you buy a book and get $3237 in bonuse gifts.

Even if you don't buy.. there's a free recording with the author talking about the stuff in the book.

Lisa Martin knows her stuff... she's a specialist in training and coaching working moms. I had now idea there was as specialty, then I talked to Lisa! She has a system all worked out for finding one's personal balance.

Cool stuff. take a look.

Disney's goal: Link ads, free online TV

USATODAY.com - Disney's goal: Link ads, free online TV: "NEW YORK — ABC test offering four shows is another step toward ad-supported free TV on the Web.
'We're interested in coming up with emerging opportunities and keen on finding the advertising opportunity if we can,' said Mike Shaw, president, sales and marketing for the Disney-owned network.
CBS showed how popular free webcasts of shows can be when millions clicked on its offering of NCAA tournament games last month. Ad time was sold separately for the TV and Web programs."

Book Marketing Expert

Here's my new about me page:
Book Marketing Expert

How To Check Pages on Google for PageRank

Get a good PageRank from Google with this tool

URLs
Separated by newline (100 max)

another twist on the concept

it occures to me that the hirarchy of incoming leads on a web site goes beyond just the link or ther relavance of a site.

To that end, I'm expertimenting with a list of sites, many geared toward the same topics.. none linking directly back and forth.

I posted this link:

http://bamboovideo.blogspot.com/

A Personal Marekting Trial.. My House

We have a house for sale, and have had great response to direct marketing like voice mail (to screen out the casual lookers) and this form that further screens and shows the house.

Investment is $10 and way under an hour of my time.

Do you think I'll get back that much?

Large Lot House 2681 N

Maybe every house should have it's own web site.

Measuring anything to avoid counting the re$ults

The largest advertising conglomerate is out touting ECONOMETRICS, a complex way of using the weather, demographics, and other factors to measure what ad to use.

I like the idea that they are measuring.. but it seems silly compared to running an ad, counting the dollars that come in, and simply determining if it made you any money.

The "creative types" in advertising hate all this of course

WSJ.com - Econometrics Buzzes Ad World As a Way of Measuring Results: "'There is no doubt in my mind that scientific analysis, including econometrics, is one of the most important areas in the marketing-services industry,' Sir Martin says in an interview.
Econometrics uses statistical analysis to measure the relationship between different sets of events, such as the effect of educational qualifications on wage levels. To determine an advertisement's effectiveness, econometricians write an equation to measure the effect on sales of different factors, including the weather, price cuts and advertising. For the advertiser, the purpose is to help decide which ads to run."

Software helps you stop being a jerk

This is a cool trick. You'll soon be able to know if someone you are talking to is interested in what you say...

Software helps you stop being a jerk

Madan said the Jerk-O-Meter could one day be used to gauge customer interest in advertising, research, television and movies. It could also be used to soften up those annoying telemarketers, or at least improve their selling skills. Analyzing a conversation could help a salesman determine whether a consumer will purchase a given product, Madan said.

A Marketing Plan For Life

Read my new blog, and find out how I'm using Robert Michael Fried's 12 step marketiing plan from A Marketing Plan for Life

A Marketing Plan For Life

More Blog, PR, email, web site cross promotion

The more I link things together, the easier it is to promote any new idea.

Currently, I'm doing a lot of work on best seller campaigns for authors. One cleint is Robert Michael Fried. We're going to make A Marketing Plan for Life a best seller on Sept 20th.

First thing I did was read the book.. and decided I would follow his 12 step program in planning the promotion.

Follow our progress at A Marketing Plan For Life

Freedom of speech means freedome to be wrong

I have a certain amount of respect for Bob Parsons.

I don't much agree with him, but I do respect him putting his money where is mouth is and continuing his fight against corportate censors.

I guess where I differ is that I don't believe you have to use sex (or foul language, etc) to be "edgy"

Using "flatulation" in beer commericials as an excuse to have a brales woman bounce on TV doesn't make sense to me.

I'd really like to see Bob and his creative team do something funny that doesn't offend censors. His spot with the word "blackmail" is a good example of what they are capable of.

GoDaddy is a great company to watch. They do great marketing, and aren't afraid to break some rules.
Hot Points � A blog by Go Daddy founder and president Bob Parsons#trackbacks#trackbacks

Even Better results on Yahoo

A follow up to my "boost" follow up on book marketing expert promotion.

I'm in 6 of the top 10 listings now on Yahoo. Without the current press release showing at all.

Yahoo! Search Results for "Book marketing expert"

2 in the Top 10 on Google

Been working on promoting my "book marketing expert" reputation using a few of the techniques I teach others to use when establishing themselves as an expert in their field.

My "Potter Marketing" blog promotion, with a press release and cross links from other blogs (including this one) have boosted my ranking for this term on Google.

"Book marketing expert" - Google Search

When last checked, this search had my book marketing expert blog at number 9 and a reference to my press release at number 8. I'd imagine that I'll be firmly in the top 5 in a few weeks.

My new press release about Dan Kuschell's book giveaway has just been posted at book marketing expert news with even more references to the search term.

At the same time, hundreds more of the people on my list were able to find out about the free seminar on prosperity, free book and $400 in bonus gifts that I thought we were done with. And now maybe thousands more will learn about Dan Kushell in the press release.

These are proven techniques. I use them for my clients all the time, but still, it's a cool feeling to see my own rank boosted every once in a while.

How Many Ways Are There To Announce An Event?

I'm doing a teleseminar with Dan Kushell. It's already sold out, but I've been thinking.. why stop there?

I was talking to Dan about this, and verified what that he is still giving away most of the copies of his book A Champion in the Making.

Authors go to a lot of trouble to sell books.. Dan is a "best seller" and chooses to give them away. That's odd enough to write about in my blogs, and I always cross promote interesting blog entries.. so why not?

I issued a press release, and put it on my Book Marketing Expert Blog. Mentioning it here will create more incoming links, and I'll talk about it in other blogs, in a message etc. my mailing list, and who knows where else (maybe you got here from one of those places.

Naturally, I got Dan to order some extra lines for the teleseminar, which by the way, is FREE to all my readers.

Sign up for the teleseminar, and be sure to read all the sales copy from Dan. He is an expert at the "back end" of these things.. in fact, I'm hiring him to do some more for me. If you can get into is program, he'll make you more successful, but even if you don't, you're going to learn from the best at what he does.

Take a look here. It's got a free book and $400 in bonus gifts attached. (cool)

Dan reveals how he does it

Good Copywriting helps in search engine placement

Good Copywriting helps in search engine placement

WSJ.com - Putting a Value on Marketing Dollars

Here's an idea.. let's get the foxes to tell us just how many chicken's are in the coup.

WSJ.com - Putting a Value on Marketing Dollars: "Ad executives long have snickered at the old adage: Half of all advertising is wasted -- but finding out which half is impossible.
Now, with corporate spending coming under more scrutiny, getting the answer is no joke.
Interpublic Group, the advertising holding company, is forming a new unit devoted to helping advertisers figure out just what their marketing dollars do. Known as the Marketing Accountability Partnership, the unit will be run by Neil Canter, a former Accenture partner. He will report to Stephen Gatfield, Interpublic's executive vice president of global operations and innovation, and Interpublic Chairman and Chief Executive Michael Roth."

Marketing Lessons from The Magic of Harry Potter: Important lesson about these lessons

I have a new blog, dedicated to my research on the Harry Potter craze and my observations on how this can help promote your book or project. Here's a particulary appropriate post on this.

Marketing Lessons from The Magic of Harry Potter: Important lesson about these lessons

It’s true, Bridge Phrases Make Better Copy

Honestly, I didn't need to start this sentence with the word Honestly

Unless I want you to read this post.

As you'll find out, (another bridge phrase), these phrases that your English teacher told you to strip out of your writing are actually quite helpful.

Here's a list of common phrases.. think about how they can make your writing flow (unless you're working on an English assignment)

Warren's list Bridge Phrases

And we don't stop there
As if that's not enough
As it turns out
Best of all
But that's just part of the story
But wait there's more,
By now
By the way,
Even better
Fair enough?
Good news!
Here's why
Honestly,
In my experience
It's true
Meanwhile,
My experience is
Nevertheless
No doubt about it
No problem!
No wonder
Now is the time
On the other hand
Really,
Sadly,
Simply stated
These are just a few
Think about it
To make a point
Treat yourself
Truthfully,
What does this mean for you?
What's more
You see
You know,