Running test on the 360 beta program at Yahoo.
Here's my blog page there.
Yahoo! 360� - My Blog
Thursday, June 30
E-Mail Bounce Rates Improve but Open Rates Falter
E-Mail Bounce Rates Improve but Open Rates Falter: "Click-through rates were a mixed bag. The overall rate fell to 7.9% in the latest quarter from 8.4% a year earlier, but some industries saw rates improve. "
Tuesday, June 21
Steve Jobs stories on life
Here's the best thing I've every read by or about Steve Jobs. Three stories he told the graduating class at Stanform University
'You've got to find what you love,' Jobs says: " Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories."
'You've got to find what you love,' Jobs says: " Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories."
How to Craft Cash-Creating Climactic Copy
Michel Forten just came home with a story for anyone that writes:
"Have you ever picked up a book off the shelf at a local bookstore, read the front and back covers, opened it up and, after reading a few pages, just couldn't put it down?
Do you remember, after buying the book, how you flipped each page with an almost excruciating curiosity because the story was so tantalizing, you became increasingly riveted to the book with each subsequent chapter?"
You'll want to read the rest of the story at:
The Michel Fortin Blog: How to Craft Cash-Creating Climactic Copy
"Have you ever picked up a book off the shelf at a local bookstore, read the front and back covers, opened it up and, after reading a few pages, just couldn't put it down?
Do you remember, after buying the book, how you flipped each page with an almost excruciating curiosity because the story was so tantalizing, you became increasingly riveted to the book with each subsequent chapter?"
You'll want to read the rest of the story at:
The Michel Fortin Blog: How to Craft Cash-Creating Climactic Copy
Secrets of Successful use of influence. the Science of Influence with Kevin Hogan
I've just fixed this page. Now would be the perfect time for you to go to this page. You will want to take advantage of this offer.
Free class coming on 6/28
Secrets of Successful use of influence. the Science of Influence with Kevin Hogan
Free class coming on 6/28
Secrets of Successful use of influence. the Science of Influence with Kevin Hogan
New class on persuasion and influence
As a reader of this blog, you are invited to be my guest at a new class I'm conducting with Kevin Hogan.
Guaranteed success through the science of influence
Guaranteed success through the science of influence
Free High Income Coaching Class - How to Make $100,000 or More as a Life Coach
I've got a new website up that will be of interest to anyone that is looking for a qucik and easy way to add revenue this year.
Coaching is a great way to add another dimension to your business, or can make a great full or part time money making opportunity.
How to Make $100,000 or More as a Life Coach - free class
Coaching is a great way to add another dimension to your business, or can make a great full or part time money making opportunity.
How to Make $100,000 or More as a Life Coach - free class
Sunday, June 12
Plugging a Friend's New Blog
Jeff Shuman has created a blog to go with his weekly newsletter.
Looks like he's heard my advice that every book, business, newsletter and website should have a blog.
Take a look at this:
Make Money Online
Looks like he's heard my advice that every book, business, newsletter and website should have a blog.
Take a look at this:
Make Money Online
Friday, June 10
Jack Shafer Lives in a Round World
This slate article states that it's okay to sell a book, as long as you follow this guy's rules..
jack lives in the past.
Tom Friedman Is Flat - He can't stop plugging his best seller. By Jack Shafer: "Book cover.
Shafer's First Law of Journalistic Self-Promotion allows a reporter to do anything he desires to publicize his new book. He may beg book review editors to review it, urge op-ed editors to let him opine about his subject in their pages, pitch magazine editors on excerpting it, spam every friend with a media connection to see if they can help get him profiled or interviewed on the Today Show or Charlie Rose, call in favors from friends to throw him book parties, suck up to famous writers in hopes that they'll blurb him on the dust jacket, purchase presents for his publicist, and sell his children to a traveling carnival and spend the proceeds on copies to drive up its Amazon rating."
jack lives in the past.
Tom Friedman Is Flat - He can't stop plugging his best seller. By Jack Shafer: "Book cover.
Shafer's First Law of Journalistic Self-Promotion allows a reporter to do anything he desires to publicize his new book. He may beg book review editors to review it, urge op-ed editors to let him opine about his subject in their pages, pitch magazine editors on excerpting it, spam every friend with a media connection to see if they can help get him profiled or interviewed on the Today Show or Charlie Rose, call in favors from friends to throw him book parties, suck up to famous writers in hopes that they'll blurb him on the dust jacket, purchase presents for his publicist, and sell his children to a traveling carnival and spend the proceeds on copies to drive up its Amazon rating."
Tuesday, May 31
Marketing - The Bold Approach Method: Two Must Read Marketing Books
My friend Dave Lakhani of bold approach is a genius.
How do I know.. he's recomending the same books as me.
Read his thoughts on this blog entry, and subscribe to his newsletter.
How do I know.. he's recomending the same books as me.
Read his thoughts on this blog entry, and subscribe to his newsletter.
Two Must Read Marketing Books:"Two Must Read Marketing Books
This note will be very quick. I just finished reading two great books that I thought you should know about because they'll radically impact your business and profitability."
EmailSherpa.com : email marketers & newsletter publishers
EmailSherpa.com : email marketers & newsletter publishers: "Email Marketing Brings In $15.50 per Campaign Dollar
Tell that to the next corner-office stuffed shirt who doesn't think email marketing pays off.
That $15.50 per email-marketing dollar spent is roughly 17% more than in direct-mail campaigns and 73% more than telemarketing campaigns, according to a new study from the Winterberry Group, a New York-based research and consulting group.
Winterberry also predicts that email sales will go up to $16.70 per dollar in the coming year, compared to $14.60 generated per DM dollar, and $9.71 in sales per telemarketing-campaign dollar."
Tell that to the next corner-office stuffed shirt who doesn't think email marketing pays off.
That $15.50 per email-marketing dollar spent is roughly 17% more than in direct-mail campaigns and 73% more than telemarketing campaigns, according to a new study from the Winterberry Group, a New York-based research and consulting group.
Winterberry also predicts that email sales will go up to $16.70 per dollar in the coming year, compared to $14.60 generated per DM dollar, and $9.71 in sales per telemarketing-campaign dollar."
Google's Scan Plan Hits More Bumps - Forbes.com
What is it about these big corporations? (yes, a University Press is a corporation) They are always fighting any type of progress.
You'd think that the library people should want the knowledge accessable in any way they can... especially with Google's safegaurds against illegal copying.
I'd much rather see Google do this than a P2P factory in the third world that doesn't care about copyrights.
Get used to it.. progress is going to happen!
Google's Scan Plan Hits More Bumps - Forbes.com: "If Google scans copyrighted books into its library database, the digital copies might be misused and laws will be broken, says Peter Givler, executive director of the Association of American University Presses. He wrote, 'Google cannot legitimately claim to advance the public interest by increasing access to published information if, in the process of doing so, it jeopardizes the just rewards of authors and the economic health of nonprofit publishers.' "
You'd think that the library people should want the knowledge accessable in any way they can... especially with Google's safegaurds against illegal copying.
I'd much rather see Google do this than a P2P factory in the third world that doesn't care about copyrights.
Get used to it.. progress is going to happen!
Google's Scan Plan Hits More Bumps - Forbes.com: "If Google scans copyrighted books into its library database, the digital copies might be misused and laws will be broken, says Peter Givler, executive director of the Association of American University Presses. He wrote, 'Google cannot legitimately claim to advance the public interest by increasing access to published information if, in the process of doing so, it jeopardizes the just rewards of authors and the economic health of nonprofit publishers.' "
$350 Tablet for "Couch Browsing" over WiFi
From a new article at LaserPage.com
Nokia announced a non-phone device that connects to you 802.11
wireless network.
Positioned somewhere between a iPod and a pda.. on sale this fall
It is supposed to do all these functions
Web Browser
Flash Player version 6
Email Client
Internet Radio
News Reader
Media players, Image viewer
PDF viewer
File Manager
Search
Calculator
World Clock
Notes
Sketch
Games
For more info on the Nokia 770 Internet Tablet. Look at the Nokia web site. They have pages of info on the operating system, why you should use an Internet Tablet, and why the Nokia 770 might be your tablet of choice for couch browsing
Nokia - Nokia 770
Nokia 770 $350 Couch Brower
Nokia announced a non-phone device that connects to you 802.11
wireless network.
Positioned somewhere between a iPod and a pda.. on sale this fall
It is supposed to do all these functions
For more info on the Nokia 770 Internet Tablet. Look at the Nokia web site. They have pages of info on the operating system, why you should use an Internet Tablet, and why the Nokia 770 might be your tablet of choice for couch browsing
Nokia - Nokia 770
Monday, May 30
Tinu Called and Mentioned Me in Her Blog
It's always nice to hear from friends.
This time, I heard for an Internet marketing expert because I sent a postcard!
Thanks for the kind words
Free Traffic Tips - the blog: Money Mondays : Just got off the phone with Warren Whitlock: "The number one thing? Send out mailings in the post! And I do this from time to time but I'd forgotten how wonderful it feels to be on the receiving end of these contacts - particularly when the other person remembers you and how you first came to interact. "
This time, I heard for an Internet marketing expert because I sent a postcard!
Thanks for the kind words
Free Traffic Tips - the blog: Money Mondays : Just got off the phone with Warren Whitlock: "The number one thing? Send out mailings in the post! And I do this from time to time but I'd forgotten how wonderful it feels to be on the receiving end of these contacts - particularly when the other person remembers you and how you first came to interact. "
Sunday, May 29
North County Times - North San Diego and Southwest Riverside County News
North County Times - North San Diego and Southwest Riverside County News: "ATLANTA ---- Book sales are up 20 percent at Paradies Shops since the airport-based stores started giving customers a 50 percent refund on returned books, a company spokeswoman said."
Saturday, May 28
Drug Marketers Try a Lie That Doesn't Work
Accourdiing to Seth Godin ("All Marketers Are Liars") we don't care about the technology.. just the story.
As we see in this example, just telling a story isn't enough.. it really can't be a lie (fraud), it has to be an authentic lie (story)
The map is NOT the territory.. but the drug companies haven't learned that they don't get to control the story.
Direct-To-Consumer Advertising Takes Direct Hit From FDA - Yahoo! News: "'People don't see the new technology behind the pill,' he said. 'All they see is what's on TV. If that creates a bad image, it hurts the industry.'
A bad image is exactly what many drug ads have created, says Bruce Vanden Bergh, professor of advertising at Michigan State University. In an effort to build business, too many ads raise consumer anxiety.
'Some ads create the ailments they purport to cure,' Vanden Bergh said. 'This is what advertisers do when they're heavily regulated. They can't make specific verifiable claims, so they make their messages ambiguous."
As we see in this example, just telling a story isn't enough.. it really can't be a lie (fraud), it has to be an authentic lie (story)
The map is NOT the territory.. but the drug companies haven't learned that they don't get to control the story.
Direct-To-Consumer Advertising Takes Direct Hit From FDA - Yahoo! News: "'People don't see the new technology behind the pill,' he said. 'All they see is what's on TV. If that creates a bad image, it hurts the industry.'
A bad image is exactly what many drug ads have created, says Bruce Vanden Bergh, professor of advertising at Michigan State University. In an effort to build business, too many ads raise consumer anxiety.
'Some ads create the ailments they purport to cure,' Vanden Bergh said. 'This is what advertisers do when they're heavily regulated. They can't make specific verifiable claims, so they make their messages ambiguous."
Friday, May 27
All books will be accessable on the web soon
I've talked to publishers and authors who are resisting it.. but a web based search of EVERYTHING is going to happen.
Here's the announcement from GOOGLE
Here's the announcement from GOOGLE
Yesterday, we launched the Google Print search service -- a new way for Google users to search exclusively for books. Now users can go directly to http://print.google.com/ and search the ever-expanding collection of titles in Google Print. No web or newsgroup results: just books, and nothing but the books. This means your books will be visible to users whether they run a general search on Google or a specific search on Google Print. It's one more way of helping potential buyers find your titles.
We're also integrating Google Print with Google Accounts, our new user account management system.
Here's how it works: most of your selected book pages will remain visible after search by all users, but some pages will now be fully viewable only if users sign in to their Google account. This gives your books an extra level of security, as those who want to see multiple pages must sign in to do so.
Whether they sign in or not, all users are still restricted to viewing only 20% of all available pages as provided through the Publisher program. As always, our goal is to help users search for, discover, and buy your books. Although Google Print is still a beta program, allowing users to search exclusively for books is an exciting step toward that goal.
If you have any questions about today's launch, please feel free to contact us at print-support@google.com
It's Not What You Say, It's How You Say It
The Michel Fortin Blog: It's Not What You Say, It's How You Say It: "They help to direct the reader's eyes. They also help to drive important points home. But above all, they help to replace the cues, nuances and nonverbal subtleties that occur in traditional, face-to-face sales encounters."
Apple Matters
Apple Matters: "Seth Godin: I think the worldview of the Mac user is fundamentally different than the worldview of the MS user. Apple has to hope that it survives long enough for that worldview to change, though it might take a generation. There�s no question in my mind that Apple is unable to change that worldview on their own. "
Does the Worth of Reviews Lie in How Many Books They Sell? Are They Mere Marketing Tools? Or Culture Drivers? A New Twist on 'Critical Mass'
The Book Babes: Does the Worth of Reviews Lie in How Many Books They Sell? Are They Mere Marketing Tools? Or Culture Drivers? A New Twist on 'Critical Mass': "A deflating piece of news floating into my �in� basket the other day: In a press release promoting The Making of a Bestseller: Success Stories from Authors and the Editors, Agents and Booksellers Behind Them, up popped this revelation: Reviews don�t matter�not as a sales tool, anyway. A blow to those of us engaged in the righteous crusade of book criticism. "
Subscribe to:
Posts (Atom)