PARTNER News

Friday, May 27

Does the Worth of Reviews Lie in How Many Books They Sell? Are They Mere Marketing Tools? Or Culture Drivers? A New Twist on 'Critical Mass'

The Book Babes: Does the Worth of Reviews Lie in How Many Books They Sell? Are They Mere Marketing Tools? Or Culture Drivers? A New Twist on 'Critical Mass': "A deflating piece of news floating into my �in� basket the other day: In a press release promoting The Making of a Bestseller: Success Stories from Authors and the Editors, Agents and Booksellers Behind Them, up popped this revelation: Reviews don�t matter�not as a sales tool, anyway. A blow to those of us engaged in the righteous crusade of book criticism. "

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