EmailSherpa.com : email marketers & newsletter publishers: "Email Marketing Brings In $15.50 per Campaign Dollar
Tell that to the next corner-office stuffed shirt who doesn't think email marketing pays off.
That $15.50 per email-marketing dollar spent is roughly 17% more than in direct-mail campaigns and 73% more than telemarketing campaigns, according to a new study from the Winterberry Group, a New York-based research and consulting group.
Winterberry also predicts that email sales will go up to $16.70 per dollar in the coming year, compared to $14.60 generated per DM dollar, and $9.71 in sales per telemarketing-campaign dollar."
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