Word-of-Mouth Communication Study: "Gabriel Weimann's The Influentials: People Who Influence People -- needed to be returned. As I was on my way to the library I noticed a post-it note next to a sentence I had marked off. The sentence was written by Elihu Katz, a pioneer in researching the concepts of personal influence and opinion leaders. The quotation was:
'Find an opinion leader and you find a conversation.'"
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