'Marketing Fusion' Fuels Growing Businesses

'Marketing Fusion' Fuels Growing Businesses: "'Marketing Fusion' is not a 'how to' textbook. Instead, the book highlights seven strategic elements that, when correctly fused, can ignite growth in any business.
The seven closely linked elements include learning to develop an overall strategic marketing program; creating a magical consumer experience; how to be brand driven; generating a kaleidoscope of public relations opportunities; 'wowing' your clients at every turn; readying your team to serve as brand ambassadors; and balancing the right elements for blastoff.
Neighbors, an alumnus of the Las Vegas Chamber of Commerce Leadership program, is a past president of the Las Vegas chapter of the American Marketing Association and has been active in the Public Relations Society of America, Legal Marketing Association, Leaders Network and Strategic Coach program."