Hits and niches: "Book sales flat
The move toward narrowly defined audiences is a response to an increasingly competitive market.
After strong growth in the '90s, book sales have stalled. In fact, the number of books sold dropped by nearly 44 million in 2004 from the year before.
'Dollar sales have been persistently flat, while numbers of books being published rise, meaning dollars are generally spread out over more product,' says Michael Cader, founder of PublishersMarketplace.com."
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