Perfecting Your Expert Pitch for the Media

PR Fuel: Perfecting Your Expert Pitch: "The most important facet of positioning yourself as an expert is proving it. In my email blasts to reporters, I always include a direct quote which serves to show off what journalists can expect me to say, and I also include a brief analysis of the news or subject. A simple email saying you're an expert and giving your background will not suffice; you need to prove in writing that you know the subject. As evidence of this point, all three quotes I received for the Comcast story last week came directly from my email. I spoke to only one journalist on the phone, and he simply wanted to confirm the information I sent. You can't beat a cut & paste quote."