PARTNER News

Saturday, August 7

It Must Be an Off Day for Creative Promotions

Right on the heals of my diasastorus Facebook promotions (http://bit.ly/fbwarren) which I expected would get a few comments on Amplify, a photo or two on my Facebook page and a few LIKES (it didn't.. but please, please, pretty PLEASE LIFE me :) comes this.



Creative.. but, do you want a post card from this guy?



Have Postcards; Will Send!

4861425657 54732a7706 Have Postcards; Will Send!


Send me a DM on Twitter, a Facebook message, or an email.

Include name, address, and mention postcard.

These are zero obligation gifts from me to you.

Cheers.

Read more at www.toddrjordan.com
 

Worse Facebook Page Promotion Ever?

I was playing around with my brand new Facebook PAGE.. wondering what I might add to create some instant value and get things started.



I've already hooked up the RSS feed of this stream throngs of FB fans can enjoy what you are seeing.



Then I put up some photos. .. and realize how much I hate looking at my picture all day.



Asking friends and authors to add photo of them and me?



No way, I'd rather have photos I can stand to look at

Amplify’d from www.facebook.com

Marketing Strategist Warren Whitlock

I really can't stand looking at pictures of me. Much prefer seeing other people in the photos.

Do you have a photo of you and me? PLEASE upload here.

Hmmm, better yet. If you are a friend of the page, upload you and you book, you and someone famous.. with our without me.

Who want to look at me all day?
a few seconds agoNaNNaNNaN at NaN:NaN clear
Marketing Strategist Warren Whitlock
See more at www.facebook.com
 

Problem With Twitter Influencer Stats. RT @Julia_Kline

We are not statistics. We are human beings.



Reading this research does help you understand how influence works.. but don't get carried away with algorithms and rankings. For instance, it would be a bad idea to spend a lot of time trying to get Kevin Smith to twee about your latest ebook sales page :)



My tips:



1) post great stuff that people will want to RT.



2) go beyond "Thank you" messages with 5 handles. ENGAGE



3) share and comment the best stuff from your network



And of course.. AMP a good idea... I read this report when it came out, and retweet others posts about it. But when I saw my friend Julia's comment



"@Julia_Kline Like all statistics, this study about retweets as a measure of a Twitterer's influence is interesting, but flawed.... http://fb.me/EsuuK6Il "



I decided to AMP it... hoping to get some more discussion from my friends, add my 2 cents, remind Julia that I appreciate her and put this pretty graphic on my page :)

Amplify’d from mashable.com

Twitter Users Who Rack Up the Retweets Top Most Influential List

Dr. Bernardo A. Huberman, the director of Hewlett-Packard Labs’ Social Computing Lab, and his team analyzed 22 million tweets over 300 hours in September 2009 in order to concoct what he calls the IP Algorithm, which highlights influential Twitter (Twitter) users by assigning them both a score for influence and passivity.

Passivity is the tendency of many followers to passively peruse tweets without sharing them (i.e. retweeting them) with their network. According to the study, the average Twitter user retweets only one in 318 URLs.

Read more at mashable.com
 

You Don't Have to Stop Using Wave

No Google, but API Google developed for Wave lives on

Amplify’d from www.novell.com

Real-time communication, authoring and social messaging—for you, your enterprise...well, anyone!


  • Break down barriers to innovation. Connect with people and ideas and get work done.

  • Create, share and edit documents in real-time—together.

  • Nothing to deploy. Just use your browser, sign-up and get going.

  • And yes, there will be a free version. Catch the beat in 2010!

Coming in second half 2010, Novell Pulse will first be delivered as a service and then later available for on-premise deployment.

Read more at www.novell.com
 

Friday, August 6

I used the REMOVE button to take all @FastCompany notices out of my stream on Facebook. My day is made.

The problem with the Fast Company Influencer project is that it IS working as a viral promotion.



While I don't go for contest that rely on asking your friends to vote for you, I don't want to stop anyone else from doing this. As trivial as the title is to me, I know friends who will use the credibility of a Fast Company logo to get more attention. Most of them deserve more attention, so now harm done there.



But just when I get comfortable forgetting about it.. up pops another friend on Twitter or Facebook who succumbed. Since I'm not joining this pyramid, I was finding it annoying.. Nowhere near annoying enough to unfollow or remove them.



ENTER THE REMOVE BUTTON



The REMOVE function in your Facebook Notification stream is a cool feature. I learned about it when my son told me he doesn't mind my flood of Facebook activity because he never sees my updates (that's why you'll see stuff in my stream with his name.. Dad has a few tricks up his sleeve).



This is the perfect Farmville releiief and works great on Fast Company.



Sure, the Fast Company promo is a scam and a shill game, but I'm glad some friends are exploiting it for their benefit... and now I don't have to see it on Facebook

An Airlline Listened.. Hey @TreyPennington, maybe there's hope for @useairways

Incidents of an large company hearing customers via social media are increasing.



It's still news, but we can imagine a day when it's common for an airline to care.



Easy to think "how could they?" and blame Air Canada, but that would miss the point. The incident is not new. The fast resolution is.

Amplify’d from www.montrealgazette.com

Air Canada repairs dying boy's wheelchair after Twitter
criticism

The family of a 10-year-old disabled boy from Kamloops, B.C., whose custom-made wheelchair was damaged on an Air Canada flight Wednesday, is crediting Twitter and the rest of the social networking world with convincing the airline to fix his chair and to send it back within 24 hours -and for offering him a free flight to Disney World.

Air Canada found itself in a PR nightmare and was hit hard yesterday morning by posts on Twitter and other social networking sites after it damaged Tanner Bawn's $15,000 wheelchair -his only mode of transportation. Bawn suffers from Duchenne muscular dystrophy and the loss of the chair left him largely confined to his hotel room.

Read more at www.montrealgazette.com
 

Thursday, August 5

We're talking more on social media, less on email

Americans have increased their time on social networking sites by 43 percent while email is down



But are we communicating more or less?

Amplify’d from www.socialmediatoday.com

Social Networking is Dominating On-Line Activity

In a study released yesterday, the Nielsen Company reports that over the past year Americans have increased their time on social networking sites by 43 percent, while their use of email has declined by 28 percent. The survey found that 40 percent of American’s on-line time is spent on social networks (22.7%), online games (10.2%), and e-mail (8.3%). In 2009, these three activities comprised just under 37 percent of on-line time.

In 2010, Americans spent 22.7% or just over 13 1/2 minutes per hour of their on-line time on social networking and blog sites, compared to 15.8% or 9 1/2 minutes per hour in 2009. On the other hand, in 2010 instant messaging and email had a combined share of 12.3% or just under 7 1/2 minutes per hour compared to 2009 when the two accounted for 16.2% or just under 10 minutes per hour. Though email and instant messaging are still two important communications channels, it would appear that the use of Twitter, LinkedIn and Facebook messaging is increasing.

Read more at www.socialmediatoday.com
 

Wednesday, August 4

How 12 CEOs & Founders are Leveraging Web Video

I'm all for CEO's use social media.



But why is there a debate?



Of course CEO can go public.. they can also leave that to others. NO RULES.



I'm much more concerned about whether the CEO's and their staff are listening to their customers. Who is on the video is up to them.

Amplify’d from mashable.com

The debate continues on whether CEOs should be fluent in social media or not, but the number of CEOs using social media to engage customers is still very low, even among technology companies.

With all of the talk about how CEOs are getting social, we were curious to see how many CEOs are also branching out into web video. We took a look around the web to see how CEOs and founders are leveraging video to educate and engage consumers.

How 12 CEOs & Founders are Leveraging Web VideoRead more at mashable.com
 

Google Didn't Give Wave a Fair Shot

Here's a recipe for disaster. .. Give us a cool way to collaborate but don't let us access it with those we collaborate with.



I was excited to try Wave.. WORKED at getting an invite, only to see that I was on with others who were just there to check it out.



When I had a team that needed to collaborate, there were no invites available. Unlike Gmail or even Google search, there was no way to use it unless the whole team got it.



Maybe the opened it up more before the killed it.. but I'd lost interest long before that and forgot to check.



Cool technology. Smart people working on it. Not open to the public

Amplify’d from googleblog.blogspot.com
The Official Google Blog - Insights from Googlers into our products, technology and the Google culture
despite these wins, and numerous loyal fans, Wave has not seen the user adoption we would have liked.Read more at googleblog.blogspot.com
 

What do you do if you don't have @Comcast? (looking for @CoxCable to engage)

@comcastcares give unbelievable service to Twitter users. Has done this for YEARS now. Every Social Media training includes homage to their excellent team and we've had Frank on the Social Media Radio show



I live in an area with Cox Cable service.



As far as I can tell, they have excellent technology, and for a years I used them as an ISP and loved the service.



We went bi-coastal for a few months in 2009, at one point we were in Vegas and shut off the cable because we don't watch TV and were leaving town for months. We had just bought a CLEAR modem that was supposed to work in Atlanta and Vegas and I thought I was a pretty smart shopper. I assumed I'd go back to Cox in a few months to have dual source as a backup.



Next time we were in Vegas, I got a bill from Cox. Call them to inquire and make sure the bills would stop, and then paid the bill to avoid the hassle.



Months later, knock at the door. Cox guy wanted to get paid or he "has to take our cable box" We didn't have one, so we knew Cox has screwed up. We called a third time to make sure it was off.



Another two months go by and another guy shows up at the door.



Then we get calls on our voice mail telling us that the "cable box people have a special offer for you."  I know from years ago when a friend did cable collection, this is a highly thought out elaborate process they use to get people to reinstate, pay a bill, or at least get to the write off stage. The cable industry has always been very thorough having something at every point of contact to bring you back into the fold.



I've also had an issue with another cable company that LEASED me one of the first cable modems for five years, collect many times the cost of the equipment, and then put a ding for $175 on my credit report when I moved and left it in the house... I KNOW to be careful with cable disconnects :)



A few months back, I decide to let bygones be bygones and take the $19/mo ISP offer to have a back up to CLEAR (they are another brewing). I call Cox and tell them I want the package. I suspect that they will bring up the bill, and assume that at some point we'll work it out or I'll grumble and pay them.



Woman on the phone tells me "sorry, we can't sell you service. You have an outstanding bill".. When asked what I can do, she says "nothing"



Well, it's 4 moths later. They don't have my monthly payment and whatever dozen services they would have talked us into adding.



But that's not why I'm posting.



Today, my co-author on Twitter Revolution, @CoachDeb tweeted about her AT&T ISP service being down and how the tech came out and mad it worse. We had a brief exchange of tweets and NOBODY responded (that I could see).



There are thousands of people that see Deb's tweets, many more see mine. Our references to Cox and AT&T are there for any of the thousands of employees of those compannies to see. I know from expereince that Sprint, T-Mobile, Verizon and one network engineer at Clear see their brands and respond.



And CoxCable has an EASY example to follow.. Maybe the best big company use of Twitter is @ComcastCares



Today, nothing...



This is not the first time I've tried. I've send tweets to @CoxCable and use many variations of Cox Cable and Coxcable in tweets with hashtags, without, with @ sign and without. If anyone were monitoring, they would have noticed.



I've already done a blog post about CoxCable. Got a lot of "Cox Sucks" tweets but nothing from the company.



I'd love to have a happy ending to this story. I'm not looking for special treatment, just a sign that someone has started monitoring social media. I'll probably buy some service from Cox just to add to the story.. but whether I do or not.. I think it's time we all start SQUAWKING about companies that haven't learned to listen.



Do this with LOVE. The people working at Cox are people just like you and me. They will respond when they start listening. The companies that have employees listening and acting as good people do will thrive in the future. I don't want my local cable company to be one that doesn't survive. I want them to "listen and love" (the marketing strategy for the 21st Century).



If you know anyone who works for Cox that may be listening, please let them know about this post.



If you don't know anyone who works for Cox, tell everyone in your network. I believe that someone who know someone who reads this will help us show Cox some love and bring them with us into the 21st Century.

Tuesday, August 3

RT @monikapin Facebook Sharing Your Private Data?

The data that gets shared is always data you supplied. We know that once we upload and push submit it's out there somewhere.



But why does FACEBOOK continue to get the rap?



Could it be that they are pushing the edge of pushing out data?

Amplify’d from www.freshegg.com

It seems as though Facebook and personal privacy issues are never too far apart, with this week  being no different as a 2.5GB database containing names and public information on every searchable Facebook user appeared on torrent network site Bit Torrent.

The reason this information is so valuable to marketers, is that it allows them to tailor specific products at specific audiences; the more they know about us, the more they can push advertisements towards us that are aimed at people in our location, age group, income bracket, occupation, social category, sexual orientation or a myriad of other demographics. In an age when an advertising campaign can cost a lot of money without necessarily bringing any rewards, targeted marketing would appear to extremely appealing to major corporations.

Read more at www.freshegg.com
 

RT @sophware: Judging a Twitter experience by # of followers is sad. We're all essentially following each other.

Money can't buy you love.

Amplify’d from www.readwriteweb.com

TwitterTwitter is requiring password resets for users who signed up for "suspicious" third-party programs that promise to automatically (or magically) get them followers. Twitter usually pushes out password resets to users whose accounts it believes have been compromised due to phishing or other attacks.

Read more at www.readwriteweb.com
 

Monday, August 2

Old Media Joke of the Day

LA Times writing about Social Media as a "complement to traditional media campaigns"



Does anyone still pay attention to what the paper say?



:)

Amplify’d from latimesblogs.latimes.com
Politicians nationwide who increasingly turn to Twitter, Facebook and YouTube to complement their traditional media campaigns also should pay attention
pay attentionRead more at latimesblogs.latimes.com
 

To forgive is not just to be altruistic. It is the best form of self-interest





I'm reading HERD: How to Change Mass Behavoir By Harnessing Our True Nature by Mark Earls (great book so far.. the first 25% tells me it's going to be a strong MUST BUY on my list.)



Here's on life changer for me:

To forgive is not just to be altruistic. It is the best form of self-interest. What dehumanizes you inexorably dehumaizes me. Forgiveness gives people resilience, enabling them to survive and emerge still human despite all efforts to dehumanize them


I hadn't heard the Desmond Tutu quote before. Won't ever think of an injustice or wrong in the world quite the same way again.

Wednesday, January 30

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