Incidents of an large company hearing customers via social media are increasing.
It's still news, but we can imagine a day when it's common for an airline to care.
Easy to think "how could they?" and blame Air Canada, but that would miss the point. The incident is not new. The fast resolution is.
Air Canada repairs dying boy's wheelchair after Twitter
criticism
The family of a 10-year-old disabled boy from Kamloops, B.C., whose custom-made wheelchair was damaged on an Air Canada flight Wednesday, is crediting Twitter and the rest of the social networking world with convincing the airline to fix his chair and to send it back within 24 hours -and for offering him a free flight to Disney World.
Air Canada found itself in a PR nightmare and was hit hard yesterday morning by posts on Twitter and other social networking sites after it damaged Tanner Bawn's $15,000 wheelchair -his only mode of transportation. Bawn suffers from Duchenne muscular dystrophy and the loss of the chair left him largely confined to his hotel room.
Read more at www.montrealgazette.com
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