Americans have increased their time on social networking sites by 43 percent while email is down
But are we communicating more or less?
Social Networking is Dominating On-Line Activity
In a study released yesterday, the Nielsen Company reports that over the past year Americans have increased their time on social networking sites by 43 percent, while their use of email has declined by 28 percent. The survey found that 40 percent of American’s on-line time is spent on social networks (22.7%), online games (10.2%), and e-mail (8.3%). In 2009, these three activities comprised just under 37 percent of on-line time.
In 2010, Americans spent 22.7% or just over 13 1/2 minutes per hour of their on-line time on social networking and blog sites, compared to 15.8% or 9 1/2 minutes per hour in 2009. On the other hand, in 2010 instant messaging and email had a combined share of 12.3% or just under 7 1/2 minutes per hour compared to 2009 when the two accounted for 16.2% or just under 10 minutes per hour. Though email and instant messaging are still two important communications channels, it would appear that the use of Twitter, LinkedIn and Facebook messaging is increasing.
Read more at www.socialmediatoday.com
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