 With so many brands trying their hands at location-based marketing campaigns, one has to wonder: Is Foursquare really effective as a platform for bringing in new business? McDonald’s seems to think so; the company’s head of social media Rick Wion recently spoke of the fast food giant’s big wins from a spring pilot program using Foursquare .
Read more at profitablesocialmedia.com |
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McDonald's Corp.,the world's largest restaurant chain.Its board has agreed to boost its quarterly dividend payment by 11 percent, thereby earning the distinction of being the only US company to increase its dividend payouts every year since it went public 34 years ago.
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