Here's today's reason to laugh at old media.
Yet again, they've announced an new initiative to repackage their old ideas.
The flaw is that they keep going back to using the media to channel content. Consumer do not want channels, we want the content.
In old media (last century) you could make a fortune by finding a mass market channel to pump content through.
In this century, we have enough technology that we know we can get to the content without a middle man.
What the middle man to do?
Ad Giant Thinks You'll Pay for Media Again With the Content Project
The Content Project (TCP) may change that. Developed by WPP, the world’s largest advertising firm, TCP is a scalable platform that will help content-providers share revenue from a pool of consumer payments. Rather than doling out $10/month to, say, the Wall Street Journal, users will be able to pay a single fee to TCP to gain access to a network of sites. Revenue will be shared among this network depending on usage.
Read more at www.fastcompany.com
“Our ambition is to create a network whereby we have a number of publishers agreeing to a common platform, so we could roll this out on a broader scale,” says general manager David Restrepo. “From a consumer perspective, you won’t need dozens of accounts at different places.”
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