P. T. Barnum was one of the greatest, if not the greatest, showman and promoter of the 19th century. He is probably best known for his quote, "There's a sucker born every minute." But Barnum was a lot more complex than most people realize. He became the first show business millionaire. He created the Barnum & Bailey Circus and was a master at advertising and entertainment. Despite the outrageous promotions he came up with, he knew that his success depended upon giving his customers their money's worth. |
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PT Barnum became the first show business millionaire. He created the Barnum & Bailey Circus and was a master at advertising and entertainment.
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