I've done a lot of work with marketers who tune a web site or sales process to get huge increases in profits.
You may have heard of a single word in a headline creating a 45% boost in readership. Conversion to sales stays the same and the same investment 45% more sales and maybe double the profits.
Not a bad days work, eh?
So suppose you to a web site conversion rate for 2%of visitor to 8%.. that FOUR TIMES.. Awesome.. or at least I thought it was till I learn how real people think about these business.
Now I see that when 8% buy, there are 92% of the visitors leaving you.
Maybe 100% of visitors turning into customers it unrealistic.. let's say that half of the visitors won't opt in or buy now matter what you do.. that's 50%.
Then let's cut that in half because you won't get it all perfect on those people.. that leave 25% who have some interest in you.. They didn't land on your web site by accident.
The rest is simple math. 25% is over 3 times as many people as 8%.
OK, we can't get them to buy today.. we may not even get them to sign up in our sales and marketing funnel.. What to do with these people?
1. Stop calling them "traffic" or "eyeballs' .. when I take the time to visit your web site (or store) treat me like I have value.
2. Give them a good experience at what ever level of engagement you can. They will leave with a smile and that's gotta be good karma
3. Read the rest of this article on Flowtown.com
4. Brainstorm about putting these into play.. and then let's talk about what other ideas we can add to this list
They Might Share Your Content
Maybe Lack Of Interest Is Telling You Something About The Product
You Might Be Able To Capture a Lead
Just because a customer may not buy from you right now doesn’t mean you can’t sell something to them down the line. Chances are, if a visitor ends up on your website, they at least have some kind of an interest in your market, which means they are potentially a valuable contact for future mailing. Create a mailing list for readers to sign up to, and include a field or two for them to specify their interests and reasons for coming to your page. This information can be used to segment your audience and hit them with targeted emails in the future.
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