We spend a lot of money to show up for a conference, visit a potential client and put ourselves where the money is.
Airlines have tried to pretend we can have a party in the sky, but why not facilitate real conversation about business (when we want that)?
Technology could let us meet and connect with others going to the same event, or looking for a solution we have in hand.. often without getting out of our seats and comfort zones.
I think it's safe to say there could be as many prospects on a cross country flight as you might see at a trade show party. Not a sure fire business love connection, but better than treating us all like a big tube of cargo.
* This is the key to decommodifying the airline: What if you chose to fly on one airline vs. another because you knew and liked the people better? What if the airline’s brand became its passengers? What if the airline even found ways to encourage more interesting people to fly with them because they knew that would attract and retain passengers (they could offer discounts and benefits to people who are active and popular in the social network)? Right now, all you offer is seats and miles: commodities. How much richer this would be if you offered small societies. Yes, we could still get stuck next to a talkative bozo — but not if we could meet people and arrange our seats before the flight thanks to the social network. Next to the right person, I might even tolerate a middle seat.
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