I hope you aren't waiting to see if this locations stuff is going to take off.
It has.
What are you doing about it?
Read more at www.onedegree.ca
Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US population is currently using platforms such as Foursquare (the current market leader), and that the networks skew heavily male. They advise that brands that target young males experiment with the services and other brands adopt a “wait and see” approach.
I couldn’t disagree more.
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