If you've somehow missed Farmville and it's huge market, or are in the 80$ of Facebook users who dread seeing users notices, it may be time to start playing.
I hold that anytime you put together a large group of people who aren't rioting for food, you have a MARKET. I'll let Lori tell you about the market and dollars going to Farmville and other games.. I want to comment on the marketing.
We've learned from social media that the future of marketing is to go where your customers are and find a way to serve them.
Think about good old TV as an example. When TV was new, but had got tot he point of being in most every house, ads went to the ones that were where the customers were watching.
Now many use social gaming MORE than TV.. get the picture.
Difference this time is that it's not just for big brands with big budgets. We're not just talking about segmenting (running a Farmville flavored ad in that game) but REAL communication. Some has to figure out out to get into the game, interact with the players without annoying them and the get them whatever they want. And all this can be targeted to any niche that you have previously targeted promotions to.. Just on Farmville, that at least twice as many niches as we used to have.
We are still at the beginning of this. A niche can be pretty big and your competitor likely hasn't figured out that he can buy ads (he will).
In the future, I predict there will be a job category of servicing people inside he games.. either for real world brands or things not yet created.
Still using last years marketing campaign? Last weeks?
Gaming in China is bigger than ads or search, which might explain Google’s reported $100-$200 million investment in Zynga, a top social gaming company. Even a listing by appdata.com of the top five games paints an astonishing picture of growth in social gaming.
Social media is a game-changer. It’s impacting who plays, along with when and where they do it. Because of the viral aspect, social media even affects how games are developed and their shelf life.
According to Zynga, a company’s success revolves around three factors:
- Ability to drive new users
- Ability to create an engagement loop
Read more at www.socialmediaexaminer.com
- Access to an open communication channel
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